Communicating in the Digital Era

ATS1119 Assignment 4:
Guide to Exegesis Writing and Sample Outline.
What have you learned about digital literacy in this unit? What are the main
concepts and approaches to communicating in the digital era we’ve covered?
What have you learned about digital storytelling? How have you applied your
new knowledge and understandings?
1. What is an academic exegesis?
It is an individual’s academic interpretation of their creative production. It sits
alongside the creative work as a supporting document that links
theory/concepts and creative practice.
Your exegetical interpretation should be:
– explore and discuss further the ideas about digital media communication
covered in the lectures and readings AND
– how these ideas INFORMED the messages you are communicating about
digital lives in your video.
So you should have a different audience in mind from the video project. The
video is aimed at a general audience (friends and family should be able to
make sense of your meaning) while the exegesis should be addressed to an
academic audience (your teachers) and use scholarly practices such as
In saying this, it is not an essay.
It is a reflective piece of writing.
This means you should discuss the process of how knowledge (about digital
literacy) becomes insights (learning). In other words, how the knowledge you
gained from the lectures and readings became insights into your group’s
creative process of communicating a message about digital lives through
video montage techniques.
 What ideas and concepts helped you as a group to think more deeply
about communicating in the digital era?

 What creative techniques did you employ to explore or apply these
insights in the project?
 How effective were these techniques?
 How did your group work together to develop these ideas?
As I said, the exegesis should be supported by a bibliography of scholarly texts
(from the library reading list or independent study) using the MLA (8) citation
Before you commence this assignment, carefully revise lecture notes and
readings and your blogs.


2. Feel free to follow this sample structure:
Introduction: This section announces and frames the video project. It
articulates the topic and provides a brief synopsis of the project as a whole.
Key theory and concepts: This section frames the project through an
explanation of the key concept/s and theory (from lectures and readings) that
relate to the creative practice (video project). This section can include the
definition of key terms and explication of key ideas and issues. You could focus
on one central concept or describe a cluster of themes covered in the unit.
Reflecting on practice: This section briefly describes the creative process and
how it extends or perhaps contests the ideas and concepts you have learned
from lectures and readings. What creative techniques did you employ to
explore or apply these insights in the project? How effective were these
techniques? This section provides an opportunity for you to reflect on your
individual contribution to the creative process and what you learned about
working with others on media projects.
Conclusion: This section briefly summarizes the key ideas or argument you
developed in your creative work.




Voices for a New Vernacular: A Forum on Digital Storytelling




I tweet honestly, I tweet
passionately: Twitter users,
context collapse, and the
imagined audience