DANTA PET STORE

Requirement:
I chose the pet company
I can only make the first part to make three kinds of business CARDS and logo and banners. However, I can’t finish the ones that say how many copies should be printed and the price comparison of each house, so I need your help.
So you need to finish:
Once these have been created, conduct research into how much it would cost to have the collateral printed. Consider three options:
● A very short run (less than 500 of each)
● An average run (1K – 2.5K)
● A large run (5K – 10K)
Are there any economies of scale? Do they vary depending on the quality and embellishments of the collateral you have designed?
Now put a price to your work. This does not include printing costs, just your own hours. Research comparable designers and use their pricing as a guideline. You should put forward three prices:
● Penetration pricing
● Regular pricing
● Premium pricing
Assemble all the information you have gathered into a presentation for your client. You would not normally disclose what your pricing model is, but for the purposes of this brief, please do.
There are specific assignment requirements in the attachment. Please complete this order according to it.
Give me a Turnitin report when you finished.
Thanks a lot.
 
DGD210 – Studio 1
Brief 3
Duration: 2 weeks
Individual
You are a professional freelance designer. You have been approached by a startup company to
create business collateral for them. This collateral includes:
● A logo
● A general colour pallet, along with a simple description of how these colours will be used
(normal, background, highlight, call to action, etc.)
● Business cards
● Letterhead
● One other piece of collateral appropriate to the company
As the company is a startup, they don’t yet know where to position themselves in the market. You
must therefore create three versions of your designs:
● A very basic, cheap version
● A classy, but not overly expensive version
● An over the top, glitzy version including all the bells and whistles
Once these have been created, conduct research into how much it would cost to have the collateral
printed. Consider three options:
● A very short run (less than 500 of each)
● An average run (1K – 2.5K)
● A large run (5K – 10K)
Are there any economies of scale? Do they vary depending on the quality and embellishments of the
collateral you have designed?
Now put a price to your work. This does not include printing costs, just your own hours. Research
comparable designers and use their pricing as a guideline. You should put forward three prices:
● Penetration pricing
● Regular pricing
● Premium pricing
Assemble all the information you have gathered into a presentation for your client. You would not
normally disclose what your pricing model is, but for the purposes of this brief, please do.
Suggested (but by no means limiting) startup companies
● Sense of Porpoise (sonar equipment)
● Nekonomicon (familiar supplies for witches)
● Zombocalypso (a record label)
● Kimmie (ladies’ fashion)
● Scoots McGee (e-scooters and e-bikes)