Managing Strategy

Instructions for Assignment 1. Develop a vision and mission (15%)

Please upload one document with the four sections (sections named Q1, Q2, Q3, and Q4) completed,
responding to the questions below. Please adhere to the word limits stipulated.

Q1: Find a company operating in the retail industry and write down its Vision and Mission
statements.
Are these statements representative of a good Vision and Mission statements? In 100 words or
less, explain why. [4 pt]

Case company for Q2, Q3, and Q4: Kathmandu Holdings

https://www.kathmanduholdings.com/about-us/our-history/
https://www.kathmandu.co.nz/get-to-know-us

Q2: Vision statement (think of the future) [3 pt]
Write a Vision statement for Kathmandu Holdings.
Marking criteria used: Adhering to the elements of a good vision statement.
“A Vision Statement describes the desired future position of the company.”
 Highlights the uniqueness of the company
 Clearly articulates the future envisioned by the company
 Is short
 Is impactful
 Could be accepted by all stakeholders
Example: Alzheimer's Association: A world without Alzheimer's disease.
Your vision statement should be no more than two sentences, ideally one sentence.

Q3: Mission statement (think of the present): [3 pt]
Write a Mission statement for Kathmandu Holdings.
Marking criteria used: Adhering to the elements of a good mission statement
“A Mission Statement defines the company’s business, its objectives and its approach to reach those
objectives.”
 Highlights the uniqueness of the company
 Clearly articulates the value the company brings to the market
 Is short
 Is impactful
 Could be accepted by all stakeholders
Your mission statement should be no more than two sentences, ideally one sentence.
Example: "Patagonia: Build the best product, cause no unnecessary harm, use business to
inspire and implement solutions to the environmental crisis."

Q4: In 100 words or less, explain how your Mission statement for Kathmandu helps to
achieve the vision presented in your Vision statement: [5 pt]