Major Essay / Critical Review

Assessment Task 2
Title: Major Essay / Critical Review (2000 words)
Due: Week 6, Friday 25 th October, 7pm
Weighting: 40%
Assessment Brief:
In accordance with in-class guidance, you are required to select and produce
A critical review of a current / existing exhibition, design product, or digital
media initiative.
Your review must engage with several works in the exhibition (or
aesthetic and social aspects of the product / initiative) and discuss
the conditions of its presentation and reception.
An academic essay relating to an area of interest or investigation. You need
to present your question and thesis statement in consultation with your
lecturer prior to commencement of writing.
An academic essay presenting a coherent argument in relation to one of the
following questions:
1. “Surely the extraordinary success of artificial intelligence is attributable to
the fact that it frees us from real intelligence… Surely the success of all
these technologies is a result of the way in which they make it impossible
even to raise the timeless question of liberty. What a relief! Thanks to the
machinery of the virtual, all your problems are over! You are no longer
either subject or object, no longer either free or alienated — and no longer
either one or the other: you are the same, and enraptured by the
commutations of that sameness.”
(Baudrillard, 'Xerox and Infinity')
Discuss the work of two (2) digital media artists who deal with issues such
as freedom, social inequality and mass consumption. To what extent do
their works challenge the claims that Baudrillard is making above? You
should focus on one (1) work by each artist.
2. Discuss the ways in which authenticity, lawlessness and aesthetic spectacle
operate in the work of Nan Goldin, Danny Lyon, or Larry Clark. You must
analyse three (3) works by your chosen artist in order to support your
argument (you may choose to focus on works by two of these artists if you
wish, but you must limit the number of works discussed to three).
3. Analyse the sense of 'spirituality' and 'aura' that is so often attributed to
the work of Bill Viola. In what does it consist, and why are contemporary
audiences so attracted to it? You must analyse two (2) specific works in
order to support your argument.

In order to satisfactorily complete this assignment you must:

 Show proof of research, ideas and evidence beyond that provided in the
course readings
 Implement effective essay / review structures
 Integrate and reference academic sources appropriately and effectively
 Compose and write a well-reasoned, presented and referenced academic
essay / critical review.

Criteria FL PS CR DN HD Total
Show proof of research, ideas &
evidence beyond that provided in the
course readings


Implement effective essay/ review
structures /8
Integrate & reference academic
sources appropriately & effectively

Compose & write a well-reasoned,
presented academic essay. Engaging
and coherent argument


Identify & analyse English language
forms, features, structures /8

Total /40