Report/project portfolio of 2,500 words
Deadline is 23:59 on Friday 25th October
Hand-in via Canvas only. Submit file as a PDF
(if anyone wishes to hand in a hard copy, please do that via ASC)
Please note: You will no doubt be using material and ideas mentioned in
the proposal. This is not a problem, but it must be rewritten. You cannot
use one piece of writing for two pieces of assessment. Turnitin will flag it.
So, yes, rework and expand ideas from the proposal, but do not copy across.
For this part of the assessment I would like to imagine yourself as an
emerging social media campaigner or marketer who is trying to sell their idea
for a campaign to an agency that has a lot of money to support it. Imagine that
I have just put out a call for a campaign on the subject or issue you have
chosen to advocate for. You have to convince me that you are the right person
for the job. Your report/project portfolio should be designed to do this.
To be successful, you need to accomplish three things:
1. You need to demonstrate you have a grasp of the issue you are
campaigning on behalf of
2. You need to demonstrate you have a clear and sophisticated
understanding of the nature of communication on social media or social
3. You need to show you understand what is specific about the platforms
you have used and explain what each platform will contribute to the
The project is to be submitted in the form of a report that includes your
account of the campaign and visualisations of what the campaign will look
like. You can use appendices for supplementary material relating to
things/ideas/campaigns that have inspired you.These and the report comprise
the project portfolio. This should all be submitted in a form that can go through
Dispensation for a hard copy hand-in can be made if you want to submit a
The report is to be presented as a piece of academic work, in the sense that it
needs a bibliography relating to the academic, journalistic and other sources
you have used.
Further details relating to the three requirements set out above.
1. The issue/cause and its context
You should give a full description of the cause you are advocating for, as well
as the particular message you want to spread and the behaviour you wish to
You should demonstrate that you have some understanding of the issues in
relation to the current context. So, for example, if your cause is mental health,
some awareness of existing provision and problems faced in this area of
health provision. This doesn't need to be long, but some awareness of
context, relevance, or perinence needs to be shown.
You might also note other relevant campaigns, as well as what they did right
or got wrong in your view.
2. Communication on social media
This section should demonstrate your expertise in understanding how
communication on social media works.
You might refer to any of the following ideas presented in the media studies
scholarship that we have looked at: sharing; networks; spreadability; the
producerly text; the gift economy; self-representation; social and cultural
capital; the spatial self; competition; collecting; gamification.
You can also refer to the ideas in social marketing relating to: staged
campaign process; behaviour change process; the exchange; upstream and
3. Social media platforms
Here you need to demonstrate knowledge of social media use in relation to
three specific platforms.
You can show this through your uderstanding of a) the users that have
adopted the platform; b) the themes of the pltaform; c) its affordances (what it
enables users to do); d) rituals and practices maintained through the
I need to see that you have a clear sense of the specific role each platform
will play in the campaign, and you understand the best kind of content for
You also need to show how the campaign will be recognisable across these
platforms. For example, will you link the campaign to a particular colour? Will
it have a tagline that will be seen across the different parts of the campaign?
Will it have a logo or "brand" identifier that users will easily recognise? You
need to show how the different components work together in terms of the
content and message, but also visually.
You are free to include material for other media, campaigns, and adverts. This
is the sort of thing that should be compiled as part of the report, or included in
appendices that you refer to in the report (i.e. see appendix 1).
Please also think about how the campaign will look, so consider logos,
colours, fonts. How will it be recognisable it, especially as people will see the
campaign on different platforms?
The following content is partner provided
Make a PDF
Start a discussion around a hot social issue. (Death Penalty) The website link is
Think of yourself as an advertising media marketer, create an advertising, make the
social platform acceptable and say the pros and cons of this hot issue.
You need to demonstrate you have a grasp of the issue you are campaigning on behalf of
You need to demonstrate you have a clear and sophisticated understanding of the nature
of communication on social media or social networking sites
You need to show you understand what is specific about the platforms you have used
and explain what each platform will contribute to the campaign.
The project is to be submitted in the form of a report that includes your account of the
campaign and visualizations of what the campaign will look like. You can use appendices
for supplementary material relating to things/ideas/campaigns that have inspired you.
You just need to introduce what the logo of the advertisement should look like, but you do
not need to draw the real thing.
Apply to a social platform and analyze the audience of this social platform, and the
reasons for choosing this platform, the benefits of using this platform and the practical
value of this platform.
Create this ad in the form of a report.
Report/project portfolio of 2,500 words