“Consulting” Brief

Assignment “Consulting” Brief
Assignment “Consulting” Brief
Here’s the ‘client brief’ for your three assignments
Broadsheet (www.broadsheet.com.au) is an Australia wide online and print based
magazine that started as a restaurant and café review magazine but has since expanded its
coverage. It now sees itself as “the authority on the cultural life of your city.”
Broadsheet’s primary source of revenue is advertising in the magazine. They have also
generated revenue through developing and publishing cookbooks and city guides for
food.
Your small consulting firm has been approached by Broadsheet magazine with a new idea
They are looking to diversify their revenue source by entering the fresh food box/meal kit
market/industry. They will bring together the best chefs from across Australia, create
recipes or adapt the chef’s signature recipes so that they can be made by consumers using
the food box/meal kit format.
The Broadsheet offer differentiates from other brands by using Australia’s leading chefs to
create unique or distinct recipes. It will use organic produce and often integrate
unique/distinct ingredients.
Broadsheet is your client.
Your team’s task is to prepare a report on the Australian fresh food box/meal kit
market/industry and identify and analyse any significant issues or trends that may impact
on it. You will also make brief recommendations concerning those issues you identify, in
terms of how you think the business should position itself, and price, promote and
distribute it’s new product range.
Mechanics for all assignments
• Include graphs, tables, diagrams (all labelled). If information can be communicated
more effectively(makes it easier for the reader to understand) in one of these
forms, do it.
o Warning – if there is no logical reason for information displayed in one of
these forms, you will be marked down. For example, creating a large table
that has no discernible purpose to the reader – does not add value.
• Graphs, tables, diagrams must be followed by analysis. You must tell the reader
what you want them to see/notice/understand.
o Warning – graphs, tables, diagrams that are not followed by analysis will
be marked down.

• Logic is the key. Do not simply provide information. The focus is on the analysis
of the information that creates value for the client. Your analysis must be logical;
what ever contention you make in your analysis, it must be supported by a logical,
evidenced based argument
• Headings and sub headings
• Font: 11 point, Sans-serif, e,g, Arial, Calibri, Helvetica (What’s the difference
between Serif and Sans-serif fonts? http://www.scribe.com.au/tip-w017.html)
• Spacing:1.2 to 1.4 line spacing (makes it easier to read). 6 points after paragraph.
Please note:
Words limits are a “limit”, not a “goal”. In the real world, it’s critical that your business
plans, proposals and reports are clear and succinct.
Not counted in word count:
• Title page
• Executive Summary
• Labels on diagrams and graphs
• In text references
• Reference list.
Words in tables are included in your word count.
A cover sheet is no longer required but you must check the submission statement check
box when submitting. PDF only. Penalties may apply.
APA reference format is required for both reports – find more detailed information here.
Don’t be late!
A penalty of 10 percent of the available marks for this report will be deducted for each
day (or part thereof) that the assessment is late.

 

Assignment One
Assignment One is an individual assignment to be submitted by the end of Week 5. You
are to prepare a MACRO environmental analysis as it relates to the Australian fresh food
box industry.
The report should include:

• A brief overview/definition of the broader industry/micro environment to define
the parameters of what follows. This should include mapping all the various
components/parts/sectors/participants that make up the broader ‘industry’ or
‘micro environment’.
• The majority of the report however, is to be dedicated to analysing the MACRO
factors that potentially impact on the firm’s Australian venture. Special attention
should be paid to explaining the implications of these factors for the industry as a
whole, rather than simply describing the factors.
Assessment criteria will include:
• Use of theoretical tools & frameworks (choice & interpretation) discussed in the
first 4 weeks of semester.
• Quality (relevance, reliability & credibility) of sources.
• Breadth (an appropriate number, applied appropriately throughout the analysis) of
sources.
• Quality (“real world” value to the firm) of the content.
The total word limit is 2,000 words (not including references).
Structure
• Title page: Name, ID, Tutorial day/time. Word count
• Overview – what do you want the reader to understand and why. What evidence
supports this. Length = 1⁄4 to 1⁄2 page
• Body of report – a structured approach to explaining the above in more detail.
Your structure will be driven by the details above. The structure should be
designed in a way that integrates:
1. Theory from first four weeks
2. Wide range of credible research/information that meets the S.C.R.A.P.E. criteria
3. A clear and comprehendible logic for your analysis based on what you create from
#1 & #2 above
• Reference list
Assignment Two
Assignment Two is a group assignment to be submitted at the end of Week 12. Your
‘consulting team’ will prepare an Industry Report that examines the Australian fresh food
box/meal kit market/industry, including:
• Title page: Name, ID. Tutorial day/time. Word count
• Executive Summary

• Defining the broader industry/micro environment
• Key MACRO factors
• Industry structure & performance
• Competitor analysis
• Collaborators (supply side & demand side)
• Customer analysis
• Key Success Factors
• Reference list
Special attention should be paid to explaining the implications of these factors for the
industry/market as a whole, rather than simply describing the factors.
Assessment criteria will include:
• Use of theoretical tools & frameworks (choice & interpretation) discussed
throughout semester.
• Quality (relevance, reliability & credibility) of sources.
• Breadth (an appropriate number, applied appropriately throughout the analysis) of
sources.
• Structure, format & presentation of report (professional business quality is
expected).
• Quality (“real world” value to the firm) of the content.
The total word limit is 3,500 words (not including references or one page Executive
Summary).
Assignment Three
Assignment Three is an individual assignment to be submitted at the end of the first week
of exams (5.00pm, Friday November 8th). Your task is summarise the key ‘insights’ from
the previous report and make brief recommendations to the senior management team at
Broadsheet as to how they should respond to, or prepare for, the issues that you identify
in terms of their participation in the Australian fresh food box market/industry. The
report should therefore include:
• A summary of key insights
• A list of recommendations addressing the key insights
Assessment criteria will include:
• Relative significance of the insight identified
• Relationship between insights and recommendations
• Likely effectiveness of recommendations in addressing insights
The total word limit for this assignment is 1,500 words (not including references).

Structure
• Title page: Name, ID. Tutorial day/time. Word count
• Overview – what do you want the reader to understand and why. What evidence
supports this. Length = 1⁄4 to 1⁄2 page
• Body of report – a structured approach to explaining your key insights and
recommendation detailed in your overview. The structure must be logical and
supported by evidence.
• Reference list