Jetstar case study template
Introduction
Introduce the Jetstar case study and the relevant theory that will be discussed.
– Provide current background information about Jetstar
– Define the theory that will be discussed in the case study (Organisational
structure, Business objectives, Strategy, Human resources and business
culture)
Body must:
– Support analysis and discussion by referring to specific examples from the
Jetstar case study
– Include a relevant passage (direct quotation) from the Jetstar case study with
formal referencing of the case study
– Link topics and ideas so that there is flow and cohesion (introduce the theory)
Body – Paragraph 1 (PC 2.1)
– Jetstar’s organizational structure
– What type of Structure does Jetstar have as a business?
– Include a relevant passage (direct quotation) from the Jetstar case study with
formal referencing of the case study
REFER TO: The carrier within a carrier strategy: An analysis of Jetstar pp. 2, 5, 6
Customer satisfaction at low cost airlines: A case study of jetstar
pacific airlines pp. 261
Body – Paragraph 2 (PC 2.1)
What is Jetstar’s business objectives?
What type of product does it sell?
Provide relevant examples from the Jetstar’s case study to support the
discussion
REFER TO: The carrier within a carrier strategy: An analysis of Jetstar pp. 4, 6
Case Study – Jetstar pp. 4
Body – Paragraph 3 (PC 1.4, 2.6)
– What business strategy does Jetstar use? (Refer to both employees and
customer satisfaction)
REFER TO: Customer satisfaction at low cost airlines: A case study of jetstar
pacific airlines pp. 256
Body – Paragraph 4 (PC 1.4, 2.6)
– How does Jetstar motivate their employees?
– How does Jetstar conduct their hiring process?
REFER TO: Case Study – Jetstar pp. 2
Customer satisfaction at low cost airlines pp. 263
Body – Paragraph 5 (PC 1.4, 2.6)
– What type of business culture does Jetstar have?
REFER TO: Case Study – Jetstar pp. 2, 3, 4
Customer satisfaction at low cost airlines pp. 256
Conclusion
– Summarise the main points by evaluating the performance of management in
relation to:
Organisational Structure
promoting success through a positive business culture
setting business objectives and strategies
managing human resources
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