Market Research: NZTA


Course code:MGMT1101
Do a summary of the passage and answer the first question

Discussion Questions

  1. Why is it important for the market research agency to test the material with members of the target audience?
  2. Why is the concept – testing stage critical in the production of campaigns such as this one?
  3. The NZTA and its market research agency employ various research methods. Discuss the merits of these and why this approach is valuable.




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