Practicum I (20%)
Due date: 17:00, Friday, 11 October 2019
Word limit: Maximum 500 words (All included except UNSW assignment cover
sheet, references and appendices)
Submission: Individual submission to Turnitin via Moodle
Coles (http://www.coles.com.au), a large Australia supermarket chain, is continually looking
at ways to reduce the use of plastic. In July 1 2018 Coles removed single-use plastic shopping
bags in the states where bans were not already in place. When Coles launched the Little Shop
2 mini collectable campaign in July 2019, some Australian consumers protested the move,
calling Coles to “stop giving out plastic junk”, especially during Plastic Free July.
Coles would like to understand customer perceptions and attitudes toward this mini
collectable campaign. To achieve this, Coles would like to conduct some marketing research,
adopting exploratory research design, i.e. focus group. However, they are unsure if it is the
best approach to gather useful customer information, compared with descriptive or causal
Please critique the proposed qualitative research method (i.e. focus group) for Coles and
based on your critique, provide ONE research design suggestion for Coles.
• The School of Marketing Assignment Cover Sheet as the first page.
• Critically evaluate the proposed marketing research design, i.e. qualitative research
method – focus group.
• Propose ONE research design suggestion and justify it.
Additional format requirements:
• Font size and style: Font size: 12. Style: Times New Roman.
• Margin: 2.5 cm.
• Space: Double spaced throughout the paper.
• This course uses in-text referencing, for more information also see Business School
Harvard Referencing Guide – UNSW Business School.
MARK2052 T3-2019 Assessment Information
15 September 2019
You must reference all non-original work, e.g. if you take an idea from an academic journal
article, book, magazine or website, you must reference it. Do not reference lecture
notes/PowerPoint, you must go to the original source, i.e. book, article, magazine, website.
You are free to include