Marketing Research Process Assessment

Word:500
Major:Marketing
Course code:MARK2052
Reference:Harvard style
Requirement:
Just need to finish Practicum I.
 
Critically evaluate the proposed research design — focus group, and propose ONE research design suggestion (choose from either Exploratory research design or Descriptive research design). There is no need for introudction and conclusion and only need to answer those two questions. Arguments need to have supporting evidence. The reference style is Harvard reference. In-text citation is needed as well.
There are specific assignment requirements in the attachment. Please complete this order according to it.
Give me a Turnitin report when you finished.

Practicum I (20%)
Due date: 17:00, Friday, 11 October 2019
Word limit: Maximum 500 words (All included except UNSW assignment cover

sheet, references and appendices)

Submission: Individual submission to Turnitin via Moodle

Task:
Coles (http://www.coles.com.au), a large Australia supermarket chain, is continually looking
at ways to reduce the use of plastic. In July 1 2018 Coles removed single-use plastic shopping
bags in the states where bans were not already in place. When Coles launched the Little Shop
2 mini collectable campaign in July 2019, some Australian consumers protested the move,
calling Coles to “stop giving out plastic junk”, especially during Plastic Free July.

https://7news.com.au/lifestyle/coles/thousands-sign-petition-calling-for-boycott-of-coles-
over-little-shop-2-collection-c-296100

Coles would like to understand customer perceptions and attitudes toward this mini
collectable campaign. To achieve this, Coles would like to conduct some marketing research,
adopting exploratory research design, i.e. focus group. However, they are unsure if it is the
best approach to gather useful customer information, compared with descriptive or causal
research.
Please critique the proposed qualitative research method (i.e. focus group) for Coles and
based on your critique, provide ONE research design suggestion for Coles.

Required format:
• The School of Marketing Assignment Cover Sheet as the first page.
• Critically evaluate the proposed marketing research design, i.e. qualitative research
method – focus group.
• Propose ONE research design suggestion and justify it.
• References.

Additional format requirements:
• Font size and style: Font size: 12. Style: Times New Roman.
• Margin: 2.5 cm.
• Space: Double spaced throughout the paper.
• This course uses in-text referencing, for more information also see Business School
Harvard Referencing Guide – UNSW Business School.
https://www.business.unsw.edu.au/Students-Site/Documents/Harvardreferenceguide.pdf

MARK2052 T3-2019 Assessment Information
15 September 2019

4
You must reference all non-original work, e.g. if you take an idea from an academic journal
article, book, magazine or website, you must reference it. Do not reference lecture
notes/PowerPoint, you must go to the original source, i.e. book, article, magazine, website.
You are free to include

 

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