OMO Case Study

Your Task:
Your task is to review the brief presented (OMO Case Study), create a solution, and present this solution via the
Strategic Diamond. For each element of the Strategic Diamond, you need to undertake research to help evidence why
your strategy is viable as well as how it would work. A suggested, general structure for this can be found below:
• Introduction (Approx. 1minute)
o Each team member to introduce themselves.
o Idea summary/30-second ‘Elevator Pitch’
• Your Strategy (Approx. 8 minutes)
o Arenas
o Vehicles
o Differentiation
o Staging
o Economic Logic
• Conclusion (Approx. 1 minute)
o Why you believe your idea should be employed by Unilever.

This project will require you to work in a pre-assigned group to pitch recommendations to the industry partner through
a 10-minute screen cast in the form of a PowerPoint presentation including recorded audio. Instructions for this
can be found on Canvas under “Team Presentation”.
NB1: Each paper is graded against the rubric. Ensure you have looked at the rubric carefully prior to beginning your
paper, and prior to submitting.
NB2: While it is important to consider historical data, data sources used should only include data from 2009 to present
(i.e. should not be older than 10 years).
NB3: Instructions on how to create and submit the PowerPoint presentation with audio recorded over it are available
on Canvas.
NB4: At a minimum, each team member must introduce themselves in the voice over however not every team
member needs to present. For example, you may choose to only have one person do the voice over.

Assessment Criteria
Please make sure you read the rubric (pages 3-4) carefully as this is what will be used to grade your paper. The
assessment criteria that this rubric is built around are as follows:
1. Conforming with instructions (e.g. word length, font, other instructions) 2. Presentation, communication & style
(written) 3. Clarity of expression (incl. accuracy, spelling, grammar, punctuation) 4. Referencing 5. Subject’s limitations
and boundaries/relation to other frameworks 6. Data/information gathering/processing 7. Conclusions 8. Problem

solving 9. Critical reasoning / critical thinking 10. Interactive and group skills (include. Teamwork, Negotiation/micro-
politics & empathy)

Requirements for submission:
• Appropriate referencing throughout the Team Presentation study, in-text and in the Reference list, using the
latest version of APA 6th Edition Referencing. The University of Sydney has an APA 6th Edition guide which
can be found here: http://libguides.library.usyd.edu.au/c.php?g=508212&p=3476096 Referencing penalties
will be applied – up to 5 marks.
• All team members must introduce themselves to receive credit.
• The presentation must not exceed 10 minutes in length and can contain as many relevant slides as you deem
necessary. However, the running time of the presentation must not exceed 10 minutes. Any content that
appears after 10 minutes will not be graded so ensure you triple-check your presentation’s run time.
• Presentation must be submitted as a PowerPoint file document (.ppt, .pptx) including recorded audio.
• Presentation must be submitted through Turnitin,
• File size cannot exceed 40MB.
• Late penalties will apply after the due date and time 10:00am on Monday 21st October, 2019. The late
submission penalty is in line with the Business School policy which can be found at:
http://sydney.edu.au/business/currentstudents/policy
Penalties
• Late submission penalty is in line with the Business School policy which can be found at:
http://sydney.edu.au/business/currentstudents/policy
• Referencing is to follow the APA 6th Edition, this guide can be found at:
http://libguides.library.usyd.edu.au/c.php?g=508212&p=3476096
• Academic dishonesty and plagiarism is in line with the Business School policy which can be found at:
http://sydney.edu.au/business/currentstudents/policy
Group forming and group work
• Team working is one of the nine core Program Learning Outcomes for BUSS1000
• Learning how to work in a new team, including negotiating roles, and managing workload is an essential skill
in the workforce.
• In your Week 6 tutorials you will be formed into random groups – it is your responsibility to know who is in
your group. Your tutor can advise if you are unsure.
• As a team, you will be responsible for negotiating roles, and managing your work amongst you.
• The teaching team will regularly offer advice and support in tutorials
• In tutorials, you will be asked to meet with your group and discuss your project. Minutes should be recorded
each week of these meetings to ensure both progress and accountability.
• Our expectation is that individuals in groups will work actively to overcome barriers that arise. However, any
substantial problems in groups should be raised with your tutor as soon as possible.
• Following submission but before the release of grades, if a group believes that there is an evident and
substantial disparity in contribution – these groups may be able to engage in a peer assessment and
moderation of grades at the discretion of the Unit Coordinator.
• Peer reviews are undertaken on a case by case basis and require substantive evidence of both disparity in
contribution and efforts to ameliorate difficulties. As such, if you run into difficulties that you feel may warrant a
peer review then you must raise these with your tutor in the weeks prior to submission.
• Our expectation is that each student will make every effort to communicate clearly, contribute fairly, and treat
one another with the utmost respect.

Group feedback will be provided for this assessment via:
• Feedback will be provided within three weeks providing the work was submitted on time
• Feedback will be provided for each part based on the marking criteria on the presentation,
• Feedback will be made available shown as comments on Canvas, as a part of marking the report,
• The Presentation will be marked in accordance to the Business School policy,
• Overall, feedback will be provided through the following:
✓ In-text comments through Canvas
✓ Overall comments based on each part of the presentation through Canvas
✓ By attending tutor consultation hour and asking for additional feedback

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab

Download [2.38 MB]

 

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab

Download [248.62 KB]