Book Publishing Assignment

Word:1650
Major:Business
Course code:COMM 390
Reference:MLA style
Requirement:
This task is to write a 150-word cover letter and a 1500-word briefing note.
  • I provide my draft for you, hoping that it can help you better complete the writing.

 

Book Publishing Assignment Draft
Comm 390 section 105
Jessica Wang
In this book publishing report, I will be comparing the two books, Indian horses and An
American marriage, for Century Publishing from a business perspective. In order to provide
a fair and constructive suggestion, both books will be analyzed and studied from different
perspectives. This report will also cover market trends as well as other aspects that are
related to the industry. I will give out a few recommendations based on the current business
environment as well as the wider social trends influenced. Hopefully, this document will offer
Miss Daley some direction in choosing the title that bests suits this publisher and its
members.

 

An American Marriage is an important novel looking at the American dream and its
discontents. Through its use of a romance broken up by one party being arrested, it
manages to touch both the personal and the social. This dual nature of the scales it covers
allows it to be very appealing to a wide audience; especially an American one. However, this
too is an issue. By focusing on an especially American audience it may fail to capture a
wider audience. With an increased number of books being translated a sold overseas, and
the growing interest in Canada and abroad in hearing Indigenous stories, buying the rights to
Indian Horse is recommended. Through its use of an authentic Indigenous voice as well as
the telling of a story often talked about in the news as of late this book could sell well. In
terms of content, the Indigenous angle will help capture the academic and Indigenous
market while the focus on hockey, one of the most popular sports in Canada, will help bring
in a market that might otherwise not read novels (including An American Marriage). The
recent movie based on the book is also important as using its art on the cover and the
visibility provided to the story by the film will help us picky-back off already existing
advertising and product knowledge. Finally, more and more companies (Patagonia, Whole
Foods, Tesla) are producing products that have ends outside of traditional only for-profit
business models. The recent success of these companies indicates a trend towards
consumers choosing brands that support social good. Combing greater knowledge of
Indigenous stories and consumer demand for socially aware products means that buying
rights to Indian Horse is a smart choice. As large companies can be seen as part of the neo-
colonial structure, publishing a book outside of this through a more local grassroots company
may not only be attractive to those wanting to read the book as part of a de-colonial mission
to make space for indigenous stories but also encourage new consumers to participate in a
holistic market reflecting in its practices the messages embedded in its products.

references:
https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.bloomberg.com%2Fnews%2Farticles%2F2012-04-
26%2Famazon-vs-dot-publishers-the-book-battle-continues%3Ffbclid%3DIwAR12N8LNqzoA9a8Wa-
cLPyvHAGVBrVBL2P2gLwwYI6idlf2IYL5oIRNQ_jA&h=AT3Xx2rljsxDYr60yREEiUAecuOqzCVy-

KP1WbquU4dZHQU-7TMpp_4lO6-UIg0iT_9aMuWw7aymkGYGrJzj59ErWsXzHd0o-
4CjQ4t9LoW_Z_VSVgNHQdGFejigdCo13P51IA
https://l.facebook.com/l.php?u=https%3A%2F%2Fwww150.statcan.gc.ca%2Fn1%2Fdaily-
quotidien%2F180323%2Fdq180323c-
eng.htm%3Ffbclid%3DIwAR2qo6VleYj6fIV3FISGRRw25fPL5qbff3IMw7SrKXKnw99hj5OkiLcP45Y&h=AT3Xx2rljs
xDYr60yREEiUAecuOqzCVy-KP1WbquU4dZHQU-7TMpp_4lO6-
UIg0iT_9aMuWw7aymkGYGrJzj59ErWsXzHd0o-4CjQ4t9LoW_Z_VSVgNHQdGFejigdCo13P51IA
https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.ibisworld.com%2Fcanada%2Fmarket-research-
reports%2Fbook-publishing-
industry%2F%3Ffbclid%3DIwAR0na6K3YCX4eVyrhj_1X_EFxrlHHTe7opGM5ECIOvNNLyMmshQDGtNutG0&h=
AT3Xx2rljsxDYr60yREEiUAecuOqzCVy-KP1WbquU4dZHQU-7TMpp_4lO6-
UIg0iT_9aMuWw7aymkGYGrJzj59ErWsXzHd0o-4CjQ4t9LoW_Z_VSVgNHQdGFejigdCo13P51IA

 

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