Tourism and Culture

Word Length: 2,500 words
Weight: 40%

For many years after the founding of the People’s Republic (1949), China’s media industry
and media organizations were owned and subsidized by the party-state. Following the shift of
the country’s economy from a centralized model to a market-oriented one in the early 1990s,
mass media in China started to lose state subsidies and gain financial independence. The new
financial mode of media agencies changed the relationship between the party-state and the
media, prompting each side to adopt new tactics and strategies to serve its own purposes, i.e.
how to continue to uphold its influence on the production of culture for authorities and how
to acquire more spaces of autonomy for media. This mutual need had produced and
negotiated “coercion” and “consensus” between the state and the media, turning the
relationship between the two into a subtle and sophisticated one in the contemporary global
mediascape.
Using this big context as a starting point, formulate a research project on ONE of the
following three topics: Tourism and Culture; Advertising; Popular Music.
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The purposes of the assignment are to enhance your capacities to formulate a vibrant research
topic/question and discuss the topic/question through using databases of secondary research
resources. It is important that you closely read the following words as the guidelines for
writing up your essay.
Essay Topic/Working Title
Your essay must include an essay topic/working title. An essay topic/working title is an
organizing rubric under which you construct the central argument/critical question of your
inquiry. It is short, concise and catchy.

Central Argument
Clearly state the central argument of your research project; give close attention to formulating
an appropriate perspective (i.e. neither too broad nor too narrow) for the research project;
expand your discussion of the argument and support it with evidence; demonstrate familiarity
with the field of inquiry you select to explore; demonstrate independent and original critical
thinking.
Structure
Show evidence of logic and coherence between paragraphs; make transition of ideas smooth;
use “signposts” to build links, and include a relevant introduction and conclusion.
Terms of writing
Write a coherent and concise research essay, i.e. avoid too much description; focus on your
own analysis and argument; write in a relatively formal tone and avoid colloquial and slang
terms; avoid generalization and hyperbole; avoid reliance on non-scholarly internet materials.
References
Correctly identify and present academic sources cited in the writing; integrate the references
into the writing and avoid using quotes for the sake of quoting; be consistent in citing in
MLA style; include at least three references but no more than six.