2213THS Food & Wine Tourism -Proposed Target Markets

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Proposed Target Markets:

 The target market for the winery will be high end customers. These are customers who
have taste for the best wines in the world and are willing to pay to have a taste of the best.
 Demographically, the target customers should be above 18 years and coming from any
social background (Guillaume & Greir, 2011).
Customers with a higher disposable income will be preferred because the wines will be
sold at a premium price and they can afford (Blythe, 2009). The customers will be of all
gender and from any professional background. In addition, all levels of education will be
targeted.

 

Category:

Description

Length: 500-1000 words (± 10%)
Format: Write succinctly or in bullet points the key issues on the following topics. This
will assist in writing your final report. Ensure you reference all factual
statements made.
12 point, 1.5 line spacing, 2.54 cm margins all sides, aligned left, double sided.
Ensure title page includes wine region, name of winery, student names, student
id, and workshop time.

Weighting: 5%. Only one report per group.
Groups: 3-4 students only per group.

Marketing Strategies

Proposed Target Markets:
 What markets do you plan to target? Provide a profile and description.
Marketing Strategies:
 Based on your analysis, develop marketing strategies for your wine
tourism business.
 You should also conduct research from relevant literature to support
your strategies.
 Include advertising, promotions, channels of sales

WINERY

Region: Hobart, Tasmania

Name of winery: Hazy Moon

 

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Proposed Target Markets:

 The target market for the winery will be high end customers. These are customers who
have taste for the best wines in the world and are willing to pay to have a taste of the best.
 Demographically, the target customers should be above 18 years and coming from any
social background (Guillaume & Greir, 2011).
Customers with a higher disposable income will be preferred because the wines will be
sold at a premium price and they can afford (Blythe, 2009). The customers will be of all
gender and from any professional background. In addition, all levels of education will be
targeted.

The target customers are fun-seeking group that have a particular preference for
premium wines. They should not necessary be status-seeking but must have a preference
for conservative winery culture (Cohen, 2005).
 In addition, the winery will target consumers who have not necessary previously
purchased wine but have a consumer pattern for wines. It will also target customers who
have occasion like wedding and wants to add an extra experience to the guest by having
and event in the winery. Such customers will have a chance to hold their event and at the
same time have a taste of the wine…………..

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