2230THS Qualitative Report Why Tourists Use Online Booking Systems To Book Accommodation
ASSIGNMENT 1: Qualitative study of the reasons why tourists use online booking systems to book
Assignment Weighting: 30% of total course marks
Assignment Marks: (Total 30)
1. Presentation of results and drawing conclusions – style of results, structure of results, appropriateness
2. Overall – structure of report, overall presentation, clarity of expression, literature review,
Students are required to conduct a study to find out reasons why tourists use online booking systems to
book accommodation. The full dataset (qualitative data file) for the study is available on
Learning@Griffith, in the ‘Assessment’ folder under Assignment 1 – Qualitative Report.
In the qualitative report, students will:
– examine the responses of students in relation to why they think tourists use online booking systems
to book accommodation. 2230THS Qualitative Report Why Tourists Use Online Booking Systems To Book Accommodation.
– analyse the students’ responses to understand what factors influence tourists’ decisions to use
online booking systems to book accommodation.
1 page reference list
In total, the report must not exceed 8 pages max (including the title page and reference list)
Students must present the report in Times New Roman, font size 12. All students must use 1.5 line
spacing. Specific and compulsory aspects of the report format will be discussed in the workshops.
Objectives and Research Questions
Students are required to clearly articulate key literature sources explaining the factors or reasons of why
tourists use online booking systems to book accommodation. This must include a literature review of
relevant and credible sources that explore why tourists use online booking systems to book accommodation.
The literature review should be between 350-500 words long and draw on a minimum of six (6) peer-
reviewed journal articles to support the arguments and points made. Students should clearly list the research
questions that their analysis will answer. These questions should logically flow from the literature reviewed.
More details will be provided in the workshops about these questions.
2230THS Interpreting Tourism Management Information
Students are required to describe the research methods used in the study (i.e., qualitative methods and the
method of analysis).
Important aspects of the methods section include:
The qualitative method (i.e., definition of qualitative methods);
Analysis (i.e., the processes that students followed to extract meaning from the data, e.g., coding).
Description of Reasons (Results)
Students are required to present a 'realistic report' of the data analysis (see lecture notes), which specifically
explores the reasons why tourists use online booking systems to book accommodation. This should
include a rich description of the main themes emerging from the data and draw on key quotes taken from
the qualitative data file provided to all students on L@G.
Students should highlight and discuss the reasons why tourists use online booking systems to book
Conclusions from Analyses
Present in several sentences the general conclusions of your analysis. The conclusion should not just repeat
the analysis. Instead, it should neatly tie together the key elements of the report and clarify key points to the
reader. A brief comparison of key findings of the current study to what was discussed in the literature review
must also be included.
All students must also submit their coding (Excel spreadsheet) into an appendix at the end of their report that
shows how they obtained the themes described in their reports. Failure to do so will result in a 10 mark
deduction from the total marks.
Handing in this assignment
Students must submit the qualitative report via the following:
1. An electronic copy to Turnitin via Learning@Griffith.
2. The electronic cover sheet provided in the Assessment folder.
There is no physical marking of this assessment piece as per GBS Policy. Assignments that are not
submitted to Turnitin, using the online cover sheet, will not receive a grade.
Why do tourism use online booking systems to book accommodation?
Size 12, time new roman, 1.5 spacing
Tell the readers what they are just about to read – what are the major points of the report (some
people write this section last)
Have at least 6 peer-reviewed journal article
1. Why do male tourists use online booking systems to book accommodation?
2. Why do female tourists use online booking systems to book accommodation?
3. What are the differences between why male and female tourists use online booking systems
to book accommodation?
4. What are the similarities of why male and female tourists use online booking systems to
(must have at least four)
Brief description/ definition of qualitative methods/ research (academic reference) one sentence!
What method/instrument was used to receive/collect data? What question was asked initially?
Process of coding outlined which must include an explanation of each coding stage:
Open (reference) one sentence!!
Selective coding is defined as “ …”
(You cannot reference lecturer or tutor comments)
A sentence that discusses the constant comparison process
This is where you answer the Research Questions based on what you found from your coding of the
data from the online survey. (subjective)
Maybe discuss, for example, the three most common reasons for males
Select three most common reasons for females
Three most common differences/similarties of the two groups based on the analysis of the codes.
Restate purpose of research
A summary answer to the four research questions
Compare what was found in the literature reviews of your findings
Recommendations for future research. What is recommended and why?
Mention literature review several times
Use reference guide that pick up on tutorial (paper)
Do not write 2/8 female student, no objective data
Write majority female student that…
Screen shot of excel both (female and male) in the article; show your work. 2230THS Qualitative Report Why Tourists Use Online Booking Systems To Book Accommodation.
To Book Accommodation
This study investigates the reasons why tourists use online booking systems to book accommodation. Qualitative research methodology was adopted to gather and analyse data. Online questionnaires were used to collect data from Griffith University students who study course 2230THS this semester and 16 responses were selected for coding. Coding was used in qualitative data analysis. The study findings indicated that there is a gender difference in reasons as to why tourists use online booking systems with females considering choice and males considering convenience.……. 2230THS Qualitative Report Why Tourists Use Online Booking Systems To Book Accommodation…..
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