ADVERTISING

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ADVERTISING

To honor Earth Day, the WWF acquainted the public with a chain of ads to support the
crumbliness of our World. The creativity of this advert is the ideal position of the globe on a
cone of ice cream. The World acts as an expose of ice cream with melted liquid running down on
the side of the cone. By portraying the Earth as easily broken and melting down as ice cream is
not only hard hitting but working transversely on all age groups. The advertiser has been able to
convince the audience how fragile the Earth is (Rae, 2015).

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Description

Assignment 2 –  Advertising! – Team Presentation

Assessment Value: Worth 25% of final mark for the unit.
Length: 10 minute in class presentation
Note: The “Team” should consist of TWO people maximum

Learning outcomes from the Unit Outline:

analyse advertisements according to different criteria
recognise advertising strategies that are sensitive to the social and economic environments,
explaining the rationale underpinning acceptable and unacceptable advertising practices with
regards to the code of ethics, trade practices and consumer protection legislation.

Task:
You will lucky dip a topic and date for a 10-minute in class team presentation. Each topic
will demonstrate your understanding of at least one of the various facets of how specific
advertising communicates with its intended target audience.
Both members of the team must contribute to this presentation. The delivery of an effective
presentation is as essential as the content. It is therefore the task of each team member to
engage your audience with a compelling presentation, WITHOUT the use of PowerPoint.
Your task is to find two (4) different advertisements (2 good and 2 bad) that communicate
information about the topic you have been assigned. These advertisements must be either
print (i.e. a newspaper or magazine ad) or electronic (i.e. television or radio). Digital
(i.e. internet ad) is not acceptable. The ads must be in English and current examples,
i.e. produced within the last 3 years.
You will analyse the ads and present your findings, against the following criteria:
•     What you consider to be the advertising objectives for each advertiser?
•     Who is the advertiser targeting as the primary target audience?
•     What do you consider to be the “big idea” in each ad?
•     Discuss how you could improve the ad to make it more appealing to the intended
target audience, or why you don’t believe it needs any improvement.
•     Conclude on how effective you believe each ad has been in terms of both general
consumer response and to you personally.
•     Take questions from the class and be prepared to argue your point of view on each
of your ads.
Assessment Criteria:
This assignment has no shortage of resources that can be readily accessed by you and your
team. As there is a time limit, your challenge will be to narrow down the data and facts to
those most relevant to the topic presentation.

Marks will be allocated on the following criteria:

•      Well researched understanding of the client’s position and target markets
 Clear objectives and strategy
 Logical structure
 Persuasive argument with an engaging oral style, maintaining audience interest
 Professional presentation
 Keeping to the time limit of 10 minutes maximum.

PLEASE NOTE: NO POWERPOINT PRESENTATIONS! Be creative!

Both team members are expected to contribute equally to the research process,
the document and the final presentation. Your tutor will help you put your team
together if you do not already have someone to work with.

Unless you have made other arrangements, each member of your team will receive
the same mark out of 25 for your presentation. You must notify your tutor of
the decision on the allocation of marks before you present your project.
Resources:
This assignment is based on your individual research that should include, but
not limited to information from magazines, newspapers, the Internet, television
and radio channels.  Additional information is available from but not limited
to the resources listed and other journals available in the library

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ADVERTISING

To honor Earth Day, the WWF acquainted the public with a chain of ads to support the
crumbliness of our World. The creativity of this advert is the ideal position of the globe on a
cone of ice cream. The World acts as an expose of ice cream with melted liquid running down on
the side of the cone. By portraying the Earth as easily broken and melting down as ice cream is
not only hard hitting but working transversely on all age groups. The advertiser has been able to
convince the audience how fragile the Earth is (Rae, 2015)……….

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