AMAZON CASE STUDY

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AMAZON CASE STUDY

Question 1

In his book about Jeff Bezos and the Age of Amazon, Stone (2013) terms amazon as
“The Everything Store”. The book gives accounts of the step by step growth of Amazon and how
Jezz Bezos has been pivotal in seeing the realisation of his dream of making Amazon the leading
retailer in the world. The journey to becoming the ‘everything store’ for Amazon cannot be
understood without tracing the steps it has taken since it was inaugurated as an online book store.
The history of Amazon can be traced to 1994 when Bezos incorporated the name
Cadabra, Inc. this name was later changed to amazon.com, Inc. within a few months (Spector,
2000). Holding a big dream, Bezos scanned through the dictionary and considered the name
Amazon because it signified a place that was exotic and different, and he wanted to create a store
that reflected the same characteristics. He aspired to have a store the size of Amazon River,
which is the biggest river in the world.

Category:

Description

Using the two quotations presented on the next page as an initial focus point, comprehensively answer each of these questions:

  1. Amazon began as an online book retailer. How has it grown to be known as the “everything store”?
  2. What aspects of amazon’s operations management are based on the increased globalization of the world trade?
  3. Amazon’s market place focuses on smaller sellers and manufacturers by linking them with a huge customer base and fulfilment program. Can e-commerce ever truly replace the in-person shopping experience?
  4. What are (or could be) the real long – term implications of the increased presence of Amazon to the Australian Retail Industry?

You are expected to conduct sufficient research into the topics that will help you construct your answers, and the research is to be used to support your statements and assertions. As a guide, you are expected to use a minimum of 5 references per question. The references must be authoritative and not sourced from Wikipedia, Slideshare, Businessballs or other non-academic sources.

 

The Harvard referencing System must be used for the references and citations. The document must be submitted through Turnitin. Any evidence of academic misconduct (plagiarism) will attract the appropriate penalty as published in Kaplan’s policies and guidelines. These penalties include the possibility of being given a mark of zero for the assessment. AMAZON CASE STUDY.

 

Any student who is not sure of how to meet the requirement of this assessment is encouraged to discuss the issue with their facilitator at the earliest opportunity.

How Amazon is Changing Chain Management

 

“The rate of Amazon’s innovations of supply chain management has been mesmerizing. The rate of change has been incredible, making it difficult for lower volume competitors to keep up. Amazon is forcing its major competitors to invest more in supply chain automation, lessen the overall product delivery time, increase the number of warehouses, and even engage in product manufacturing. Amazon is already out of reach for most online e-commerce competitors. At the same time, its acquisition for the whole foods is another bold declaration of its move into bricks and mortar, further emphasizing the convergence of traditional retail and e-commerce strategies. AMAZON CASE STUDY.

Most importantly, Amazon’s unique supply chain strategies and continuous technological innovations have already changed the way supply chain management works. With impending advances in robotics, drones and other autonomous vehicles, one can only guess what the future holds for Amazon” AMAZON CASE STUDY

(https://WWW.thebalancesmb.com/how -Amazon-is-changing-supply-chain-management-4155324)

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AMAZON CASE STUDY

Question 1

In his book about Jeff Bezos and the Age of Amazon, Stone (2013) terms amazon as
“The Everything Store”. The book gives accounts of the step by step growth of Amazon and how
Jezz Bezos has been pivotal in seeing the realisation of his dream of making Amazon the leading
retailer in the world. The journey to becoming the ‘everything store’ for Amazon cannot be
understood without tracing the steps it has taken since it was inaugurated as an online book store. AMAZON CASE STUDY.
The history of Amazon can be traced to 1994 when Bezos incorporated the name
Cadabra, Inc. this name was later changed to amazon.com, Inc. within a few months (Spector,
2000). Holding a big dream, Bezos scanned through the dictionary and considered the name
Amazon because it signified a place that was exotic and different, and he wanted to create a store
that reflected the same characteristics. He aspired to have a store the size of Amazon River,
which is the biggest river in the world…..

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