Apple’s Distribution Strategy

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Apple’s Distribution Strategy

Introduction

In marketing, one of the most important components of an effective marketing strategy is the distribution channel. The distribution channel determines how a company takes its product from the factory to the market (Cooper, Lambert, & Pagh, 1997). Consumers will always buy products that are closer to them that those that are still lying in the warehouse (Mallik, 2010). The main aim of a distribution strategy is therefore to ensure that goods and services are brought as near to the customers as possible (Waters, 2003). This study will analyse Apple’s distribution strategy, looking at the key distribution channels that has enabled the company to take its products to millions of customers around the world.

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Description

Apple’s Distribution Strategy. The report topic is How does Apple get its products to so many markets efficiently? Expand and explain.
AMN430 International Logistics – S2 2017

TUTORIAL Presentation Paper CRITERIA SHEET

 

Mark  
Please print this sheet and attach it to the front of your written paper and hand this to the tutor prior to your presentation

Student Name 

 
Student Number    
           
CRITERIA 7 6 5 4 3
           
Marks awarded          
Knowledge of issues of topic

KS 1.1

Marks  / 100

 

Gives a clear and concise explanation of the topic in detail as well as showing additional related insight. Apple’s Distribution Strategy.

 

 

Uses information well to illustrate knowledge of importance of the topic. Supportive argument and data.

 

Shows a reasonably sound awareness of importance of the topic and its relative operations.

 

Shows a general awareness of importance of topic; lacks explanation of topic importance

 

Does not show any understanding of importance of the topic;

  100-85 75-84 65-74 50-64 >50
Higher Order Thinking (HO)

2.1 Investigate real world business issues and situations through the effective analysis, evaluation and synthesis of theory and practice

Marks  / 100

Exceptional range and depth of links and operational detail is shown in this analysis and is demonstrated in argument as well as being clearly defined. Analysis and critical evaluation are evident and of value. Apple’s Distribution Strategy. Significant use and synthesis of most suggested operational details but analysis has less clarity or sufficient depth to provide a full explanation of issues. Some sound use and synthesis of major issues; lacks total coherent coverage but attempts to synthesize information provided.  A very basic use and synthesis of issues of detail and operational functions without explanation. Lacks detail and operational explanations. No evidence of critical analysis, no examples, little to no explanation.
  100-85 75-84 65-74 50-64 >50
Professional Communication Structure and writing

PC 3.1

Marks  / 50

Exceptional clarity and logical structure.  Fluent writing style appropriate to document. Grammar and spelling accurate. Apple’s Distribution Strategy. A clear and appropriate structure.  Language fluent

Grammar and spelling of a high order.

A basic structure in the paper.   Language mainly fluent. Grammar and spelling mainly accurate. Some structure, but is unclear in several places and lacks a coherent development and a logical manner.

 

The paper is disorganized and incoherent.  Grammar and/or spelling contain frequent errors
  100-85 75-84 65-74 50-64 >50
Professional Communication Oral

PC 3.2

Marks  / 50

Excellent spoken communication and engagement with the audience. Conveys insights and meaning, engages the audience at a high level. Is able to convey meaning and engage the audience at a satisfactory level Conveys some issues but with low level of meaning and engagement with the audience. Overreliance on notes. Apple’s Distribution Strategy No clear spoken message conveyed
  100-85 75-84 65-74 50-64 >50

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Apple’s Distribution Strategy

Introduction

In marketing, one of the most important components of an effective marketing strategy is the distribution channel. The distribution channel determines how a company takes its product from the factory to the market (Cooper, Lambert, & Pagh, 1997). Consumers will always buy products that are closer to them that those that are still lying in the warehouse (Mallik, 2010). The main aim of a distribution strategy is therefore to ensure that goods and services are brought as near to the customers as possible (Waters, 2003). This study will analyse Apple’s distribution strategy, looking at the key distribution channels that has enabled the company to take its products to millions of customers around the world…..

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