ARTICLE CRITIQUE: CONSUMER ALITERACY

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ARTICLE CRITIQUE: CONSUMER ALITERACY

Introduction and Research Problem

In their article, ‘Consumer Aliteracy’ DelVecchio, Jae, and Ferguson (2019) developed and validated an eight- item unidimensional measure of consumer aliteracy. In their introduction, the authors stated that “aliteracy is evident across a broad array of society that reads very little even when engaging on reading- oriented tasks” (DelVecchio, Jae, & Ferguson, 2019, p. 89). This statement fundamentally delineates the purpose of the research- it is not a research question but a statement of belief of the authors. Therefore, the authors draw from this statement to frame the purpose and focus on the research. The authors also recognize that though reading is good especially with cognitive ability, it demands resources which are beyond those needed for listening and interpreting visual images. The authors identify three reasons for conducting customer aliteracy research; consumers who do not read marketing information have no advantage over those who read, consumer aliteracy is an important individual variance variable that impacts a broad range of consumer behaviour research, and a research on alliterate consumer answers questions raised in academic research from consumer- based strategy

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Description

ARTICLE CRITIQUE: CONSUMER ALITERACY

Assessment Item No 1:

Assessment name: Indiv Journal Article Critique

Description: students will critique a journal article about consumer research from the course. The lecture will notify students of the exact article they are to review. The critique involves assessing what contributions an article makes to knowledge.

Length/Duration: 900 words excluding references

Formative or summative: formative and Summative

Relates to learning outcomes: unit learning outcomes: 1,3 and AOL goals: KS (1.1), HO (2.1), PC (3.1)

Weight: 20%

Internal or external: both

Group or Individual: individual

 

Assessment Journal article critique topic READ THIS

The journal article for you to critique is the following:

DelVEcchio, D.s, Jae, H, & Ferguson, J. L. (2019). Consumer alitreracy. Psychology & Marketing, 36 (2), 89-101.

Intelectual property laws mean you have to download this yourself rather than us giving you a pdf of the article to download. You can download a copy by going to QUT readings for this unit which can be found under the learning resources link. ARTICLE CRITIQUE: CONSUMER ALITERACY.

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ARTICLE CRITIQUE: CONSUMER ALITERACY

Introduction and Research Problem

In their article, ‘Consumer Aliteracy’ DelVecchio, Jae, and Ferguson (2019) developed and validated an eight- item unidimensional measure of consumer aliteracy. In their introduction, the authors stated that “aliteracy is evident across a broad array of society that reads very little even when engaging on reading- oriented tasks” (DelVecchio, Jae, & Ferguson, 2019, p. 89). This statement fundamentally delineates the purpose of the research- it is not a research question but a statement of belief of the authors. Therefore, the authors draw from this statement to frame the purpose and focus on the research. The authors also recognize that though reading is good especially with cognitive ability, it demands resources which are beyond those needed for listening and interpreting visual images. The authors identify three reasons for conducting customer aliteracy research; consumers who do not read marketing information have no advantage over those who read, consumer aliteracy is an important individual variance variable that impacts a broad range of consumer behaviour research, and a research on alliterate consumer answers questions raised in academic research from consumer- based strategy…. ARTICLE CRITIQUE: CONSUMER ALITERACY….

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