Aussie Healthy Foods, Australia

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Aussie Healthy Foods, Australia

Introduction

Aussie Healthy Foods was founded in 1980. It deals with sandwich spreads, breakfast
beverages, breakfast cereals as well as diary and meat alternatives. The firm’s headquarters are
located in Melbourne, Australia. The CEO, Ms. Carter, has led the company for one decade and
has seen the firm perform pretty strongly. However, she still insists that there is still room for
improvement. Thus, she is on a mission of ensuring that the enterprise is performing better. This
study will explore the problems that are faced by the firm in relation to performance assessment.
In addition, it will try to come up with solutions of the identified problems. The solutions will
help the corporation to increase its productivity thus maximizing its returns.

Category:

Description

You are the Human Resources Manager of Aussie Healthy Foods, Australia. You have received
several communications from employees and managers that are dissatisfied with the newly
implemented performance management system. Aussie Healthy Foods has manufactured breakfast
cereals, breakfast beverages, sandwich spreads, and diary and meat alternatives since 1980. The
headquarters are located in Melbourne, Australia. The CEO Ms Carter has been in her role for the
last ten years and has seen the company perform quite strongly but according to Ms Carter there is
always room for improvement.
A decision was made to redesign the performance management system of Aussie Healthy Foods in
2016. In the past employees were asked to set their performance goals for each year in January.
Employees then had a mid-year check-in with managers. They then received a final assessment and
a single performance score in December, which was linked to salary increases for the following
year. In the new system, performance feedback sessions were conducted every three months to
collect insights from employees, their managers and closest colleagues in all plants and offices
around Australia. This initiative was designed to adopt a new trend in performance management,
following companies like Deloitte that are moving towards informal, ongoing reviews over
traditional annual appraisals.
In October 2017 an email was sent to all employees to ask them to share their feedback on this new
performance management system. In total 62,500 comments were received from employees, at
which point all comments were organised and analysed.

21036 – Autumn 2018
Employees were dissatisfied with the new performance management system. It seems they felt
under pressure to constantly discuss their performance and they said they wanted to give and receive
reviews less frequently. Although the new initiative was meant to support Aussie Healthy Foods
corporate strategy, it is understood that it is too time-consuming for employees. Costs have also
increased as the new system has cost 160% of the previous system’s cost, even though some
companies who have adopted this new method claim to have reduced their costs. There is concern
that resources are being wasted instead of focusing on the strengths of the organisation. Help is
needed to refine the system and recommend some solutions for change.
Your Tasks
1. Diagnose the problems at Aussie Healthy Foods in relation to their performance
management drawing on relevant theories of Managing Strategic Performance.
2. Recommend two practical solutions for Aussie Healthy Foods to help in refining their
performance management system.
Note: A guide for this assignment will be delivered in the lecture in Week 8 that will also
provide an opportunity to ask questions.
Submission and Format
Please submit via UTSOnline/Assessments/Assessment 2-Individual Essay/Turnitin. No hard
copy submission is required.
Assignment Length: 1,500 words (not including reference list).
Referencing: You are expected to have a complete reference list at the end of your essay,
which should be carefully cross checked and formatted following the Harvard Business
Referencing style..
Guidelines for Writing the Case Analysis
1. An introduction and conclusion are essential elements in any complete assignment. Insights on
how to write an effective introduction and conclusion can be found in the UTS Business
School’s Guide to Writing Assignments.
2. Carefully proofread your work and/or enlist a proofreading buddy.
3. Ensure you have appropriately acknowledged the original authors of information and ideas
whose work you have drawn from. Of the various systems for presenting citations
(acknowledgements within your assignment) and references (lists of sources used), the one
favoured for use within UTS Business School and required for this assessment is the UTS

21036 – Autumn 2018
Harvard system. Refer to the UTS Business School’s ‘Guide to Writing Assignments’ for the
correct citation and referencing method: http://www.uts.edu.au/node/50946.
4. Note that restating of case facts is not included in the format of the assignment, nor is it
considered part of analysis. The audience of your assignment will be familiar with the case, and
you need only to mention facts that are relevant to (and support) your analysis or
recommendation as you need them.
5. Write in a formal manner suitable for scholarly work.
6. Ensure your assignment is below the stated word limit. The word limit comprises all the words
in the text from the start of the introduction to the end of the conclusion (including headings,
quotations and in-line references). The main reason for this is to encourage you to write in a
clear and succinct manner. If a student submits an assignment that exceeds the limit, he or she
may be penalised by a loss of marks (10% of the base mark).
7. Submit your case study on time. Late submissions will incur a penalty to ensure fairness to other
students who have complied with the submission deadline.
8. Requests for extensions must be made in writing at least three days before the due date and will
only be granted in cases of prolonged illness, misadventure or other circumstances beyond the
student’s control. Assessments submitted after the due date, or the revised due date where an
extension has been granted, will be subject to a penalty of ten (10) per cent of marks per every
day after the submission date and time. Where an assignment is more than five (5) days late the
assessment will not be accepted and a mark of zero will be awarded for the assessment task.
Students cannot expect to receive verbal or written feedback for late work.

21036 – Autumn 2018

Case Study Marking Criteria

Below Expectations Meeting Expectations Exceeding Expectations

Identification and
clarification of
relevant case issues
(20%)

Poor understanding of case study and
the key underlying issues with no links
to subject content.

Solid understanding of case study and
the key underlying issues with good
links to subject content.

Strong understanding of case study and
the key underlying issues with clear
links to subject content.

Reference to and use
of relevant theories
(35%)

Inappropriate or irrelevant theories were
used for the identified problems and/or
poor to no use of theories, with no
attempts made to conduct further
research beyond the lecture content and
set readings.

Appropriate theories were selected based
on problems identified. The links to the
problems could potentially be clearer
and some original research was carried
out to extend lecture content, but more
could have been done.

Appropriate theories were selected based
on problems identified and further
original research was carried out to
extend lecture content.

Explanation of
creative and practical
solutions (35%)

Vague, generic or unoriginal
recommendations. Little to no practical
considerations were given to proposed
solution(s) (i.e., they are implausible or
unfeasible). Solution(s) are not
supported by research.

Solid and relatively original
recommendations. Some good
consideration given to practicality of
proposed solution(s). Solution(s)
supported by research, but perhaps
closely following the lecture content
with room for further research.

Original, creative and novel
recommendations. Proposed solution(s)
are practical and plausible; compelling
reasons are offered for their feasibility.
Solution(s) supported by extensive
original research.

Presentation,
language and
referencing (10%)

Multiple errors in grammar and
expression and/or poor structure.
Incorrect referencing or inadequate
referencing. Little evidence that a
referencing style guide has been
consulted. Failure to consult the set
reading.

Accurate grammar, expression and good
structure. Could be more succinct or
eloquent in places. Mostly correct
referencing with some inconsistency,
maybe need to reference more
throughout the assignment.

Excellent written expression, grammar
and structure. Full and correct in-text
and end of assignment references. Good
selection of appropriate, high-quality
sources.

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Aussie Healthy Foods, Australia

Introduction

Aussie Healthy Foods was founded in 1980. It deals with sandwich spreads, breakfast
beverages, breakfast cereals as well as diary and meat alternatives. The firm’s headquarters are
located in Melbourne, Australia. The CEO, Ms. Carter, has led the company for one decade and
has seen the firm perform pretty strongly. However, she still insists that there is still room for
improvement. Thus, she is on a mission of ensuring that the enterprise is performing better. This
study will explore the problems that are faced by the firm in relation to performance assessment.
In addition, it will try to come up with solutions of the identified problems. The solutions will
help the corporation to increase its productivity thus maximizing its returns………..

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