Title: Environmental analysis
Purpose: To analyse the external operating environment of the organisation you have selected from an
assigned pool of companies.
Length: 1,500 words (including diagrams but not including references or coversheet)
Group or Individual: Individual
Your task: Identify and analyse the external (general and task) operating environment of one organisation
selected from the list provided:
1 Australian Submarine Corporation (ASC), or
2 Bank of Queensland or
3 Ramsay Health Care
Sem 2 Programme.docx Page 4 of 5
Note: This assessment refers only to the external environment and specifically does not include reference to the
organisation’s internal environment, capacity, resources, or organisational culture.
Submission of Assessment Item 2 should be as a Word file (note: NOT pdf), with the file name format:
SURNAME, Given name, MGN409 Assn 2 Student number.docx
Bank of Queensland Environmental Analysis
In Australia, the industry is dominated by the big four banks that including the National
Australia Bank, the Commonwealth Bank, Australia and New Zealand Banking Group and
Westpack. Bank of Queensland is a retail bank that has headquarters in Brisbane, Queensland. It
is among the oldest bank started in 1863, and current has 252 branches. The goal of the bank is
to continue offering prudent financial services. This report looks at the environmental factors
current affecting the operations of the bank.
The Bank of Queensland operates in Australia which is a free and open market with
minimal restrictions and government intervention. The capitalist’s business model has allowed a
free business environment. This means businesses are required to adhere to the set regulatory
framework and there is minimal interference from the government.
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