BIZ101- Using Social Media in the Workplace to Communicate

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BIZ101- Using Social Media in the Workplace to Communicate

Introduction

Technology revolution has impacted on all spheres of life. The social media is one of the
technologies that have revolutionized socialization by providing a platform of online interaction
(Darwish, 2017). Social media is today an integral part of communication channels that are used
socially and officially (Madsen, 2016). The use of social media in the workplace has attracted
research attention because of the initial restrictive policies that prohibited the use of social media
at work (Walden, 2016). However, the social media is slowly being accepted as a core
communication channel in the workplace that can used side by side with other official
communication channels.

Category:

Description

ASSESSMENT BRIEF 2
Subject Code and Title BIZ101: Business Communications
Assessment Part A: Proposal
Part B: Report
Individual/Group Individual or group
Length Part A: Proposal: 600 words (+/- 10%)
Part B: Report: 1,000 words (+/- 10%)

LearningOutcomes

This assessment addresses the following subject learning
outcomes:
a) Demonstrate academic skills appropriate to the level of
study. BIZ101- Using Social Media in the Workplace to Communicate.
b) Demonstrate research skills and referencing
appropriate to the level of study.
c) Critically analyse texts and/or multi-modalmaterial in a
business context.
d) Identify and apply effective communication methods
within a business and academic environment.
e) Evaluate the use and importance of technology in
presenting business communication. BIZ101- Using Social Media in the Workplace to Communicate.

Submission Part A: Proposal By 11:55pm AEST/AEDT Sunday of

Module 4 (Week 7)
Part B: Report By 11:55pm AEST/AEDT Sunday of Module
5 (Week 9)

Weighting Part A: Proposal: 20%
Part B: Report: 30%
Total Marks Part A: 20 marks
Part B: 50 marks

BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5 Page 2 of 4
Context:
Tertiary students are expected to demonstrate research skills and the ability to critically analyse the
value of research sources in a business style report.
Instructions:
Part A: Proposal
The proposal describes the report which you are planning to write for Assessment Part B.
The report is about the topic you chose for assessment 1.
The proposal tells the reader what your report will be about:
– what information will be included in different sections of the report,
– what questions will be answered in the report,
– what sources of information will be used to answer those questions,
– and what types of recommendations will be given. BIZ101- Using Social Media in the Workplace to Communicate.
The proposal should be written in report format, showing what information will be included in each
section of the report.
Please use the following outline to help structure your proposal:

Introduction

Background of the issue
Topic of the report
Purpose of the report
Intended audience (Who will read the report?)

Background of the organization

Type of communications strategy you have chosen to
implement (from Assessment 1)

Discussion

Discuss what information you intend to include in the findings
section of your report. (This should include the Who, What,
Why and How of your communications strategy).
List the main sections or headings within the Discussion
section

Conclusions Outline what the conclusions of your report will tell the reader
Recommendations What will the recommendations of your report tell your

reader?

Reference List

Provide a reference list of sources which are likely to be used
in writing the report, as well as any sources cited in the
proposal

BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5 Page 3 of 4
Part B: Report
Now that you have decided on your content and structure, you have to write the report. Follow the
report structure that you studied in Module 2 and review the marking rubric in this assessment brief
on page 3. BIZ101- Using Social Media in the Workplace to Communicate.
It is expected that you will demonstrate in your report:
 a comprehensive understanding of the topic you have chosen
 evidence of research and application of reliable and relevant evidence
 critical analysis and the ability to develop coherent arguments
 effective communication in the form of professional writing skills, presented in a report
format and;
 effective referencing skills (APA style)
 evidence of a contribution to group effectiveness (if completed as a group assignment)
Note: You will not be disadvantaged if you do this individually
Submitting Your Assessment
1. Check your originality by uploading your assignment to Turnitin.
2. When less than 20%, submit your assignment through the Assessment Submission area.

BIZ101_Assessment 2_Proposal & Report_Modules 4 & 5 Page 4 of 4
Learning Rubrics

Assessment
Attributes

Fail
(Unacceptable)
(0-49%)

Pass
(Functional)
(50-64%)

Credit
(Proficient)
(65-74%)

Distinction
(Advanced)
(75-84%)

High Distinction
(Exceptional)
(85-100%)

Part A: Proposal Outline
10

The proposal does not
effectively show that the writer
has an understanding of their
chosen topic and the
background. BIZ101- Using Social Media in the Workplace to Communicate.

The proposal displays an
understanding of the selected
topic but is largely descriptive.

The proposal accurately and
succinctly displays an
understanding of the
selected topic.

The proposal accurately
and succinctly displays an
understanding of the
selected topic.

The proposal accurately and
succinctly displays an
understanding of the
selected topic. BIZ101- Using Social Media in the Workplace to Communicate.

Part A: Proposal
Structure
10

They have not demonstrated
how they will outline their topic
into a report structure.

They have demonstrated a
very basic outline of how they
will outline their topic into a
report structure. BIZ101- Using Social Media in the Workplace to Communicate.

They have successfully
demonstrated how they will
outline their topic into a
report structure, but lacks
any analysis.

They have demonstrated a
well-structured outline on
their report topic with
some further analysis.

They have successfully
demonstrated an expert
analysis of how they will
outline their topic into a
report structure. BIZ101- Using Social Media in the Workplace to Communicate.

Part B: Report
Writing
30

The report is primarily
descriptive, has very little or
no business style and the
meaning is frequently unclear.
To improve you need to
demonstrate basic business
knowledge by further
research. BIZ101- Using Social Media in the Workplace to Communicate.

The report writing generally
demonstrates some business
style and demonstrates a
reasonable ability to discuss
the topic. To improve you
need to show further research
and document evidence.

The report shows a
reasonable understanding
of business style and
demonstrates a sound
ability to discuss the topic.
To improve you can show
further analysis of the topic.

This report shows a high
level of business writing
style and demonstrates a
good level of discussing the
topic. Your work is
insightful and well thought
out. BIZ101- Using Social Media in the Workplace to Communicate.

The report shows skilled use
of business writing style and
can demonstrates
outstanding ability to discuss
the topic. You have shown
originality of thought and
need little or no
improvement.

Part B: Report Structure
10

Ideas and information are not
organised according to
sections expected in the
report. BIZ101- Using Social Media in the Workplace to Communicate.

The Information is partly
categorised into report
sections, however this needs
improving.

The information has been
structured but would be
made clearer with better
organisation. BIZ101- Using Social Media in the Workplace to Communicate.

The organisation and
formatting of information
into the report sections is
very clear and organised.

The use of sections is
thoughtful. Information is
presented in an exceptionally
clear & organised manner.

Part B: Referencing
10

There are consistent mistakes
in using the APA style for
referencing.

There are some mistakes in
using the APA style for
referencing. BIZ101- Using Social Media in the Workplace to Communicate.

There are minimal mistakes
in using the APA style for
referencing.

There are minimal
formatting errors in using
the APA style for
referencing.

There are no mistakes in
using the APA style for
referencing. BIZ101- Using Social Media in the Workplace to Communicate.

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BIZ101- Using Social Media in the Workplace to Communicate

Introduction

Technology revolution has impacted on all spheres of life. The social media is one of the
technologies that have revolutionized socialization by providing a platform of online interaction
(Darwish, 2017). Social media is today an integral part of communication channels that are used
socially and officially (Madsen, 2016). The use of social media in the workplace has attracted
research attention because of the initial restrictive policies that prohibited the use of social media
at work (Walden, 2016). However, the social media is slowly being accepted as a core
communication channel in the workplace that can used side by side with other official
communication channels…..

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