BIZ202: The Business Environment

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BIZ202: The Business Environment

Rue21
3.0 Problems with Rue21

There are many factors that are contributing to the fall of Rue21. These factors range
from internal to external factors. The internal factors were related to the company while external
factors arose from a changing business environment.
Externally, the company was affected by a number of factors. First, the apparel retail
sector is become very competitive. While traditionally the industry has been dominated by few
players, increased globalisation has seen new entrants in the past. The original manufacturing
markets in Asia have also formed their own exporting companies that are competing with
established retailers. Rue21 is competing with companies that have larger finances, with revenue
of $1.1B. Forever21 has revenue of $1.1B, URBN has revenue of $3.6B, JCREW has revenue of
$2.4B, and others (Owler, 2018).

Category:

Description

ASSESSMENT BRIEF

Subject Code and Title BIZ202: The Business Environment
Assessment Business Case
Individual/Group Group (3-4 Students)
Length 4500 words per group
Learning Outcomes a) Examine the influence of the external
environment on the organisation
b) Identify an apply appropriate frameworks and
tools to the problems and challenges faced by
organisations
c) Research industry specific factors to the
organisation decision-making process
d) Apply a relevant framework to evaluate the
macro and micro environmental influences on an
organisation
e) Create a business case for potential growth
opportunities based on analysis of external
environmental factors

Submission Week 11
Weighting 40%
Total Marks 100 marks

Context:
Businesses which do not properly address the factors in their environment which can impact
them may succumb to pressures which they did not account for. Past examples of
businesses which have experienced severe disruptive events causing a significant loss of
revenue, or businesses which have had to close entirely due to factors in their environment
are common.
Objectives:
 Correctly identify a business which has made a loss or had to close due to environmental
influences outside its control
 Understand the events leading up to this loss or closure, and accurately discuss the key
factors which caused it
 Accurately apply course concepts to the key event(s) to offer an alternative path which may
have prevented the loss/closure.

BIZ202_Environmental_Scan_B.docx Page 2 of 6
 Condense findings into a relevant format suitable for presentation to a business in a
consulting environment. BIZ202: The Business Environment.
Linkages between Case Study (Assessment 3) and Presentation (Assessment 4):
The business case study is a comprehensive, retrospective review of a business which
suffered a loss or closure due to environmental factors beyond its own control. This report
should be suitably structured to present on its own, but the presentation’s purpose is to
provide a more accessible and interactive medium through which to showcase the data of
the case study, and the presentation should offer an alternative solution to the problem
discussed in the case study, with reference to strategies discussed in the subject.
Instructions:
The business case study is a comprehensive assessment of the environmental factors which
lead to a prominent business of the past to make a significant loss, or which lead to its
closure. You must choose the case of a high profile Australian or International business
which fits this criteria.
 Correctly identify and analyse the specific event(s) which lead to the loss/closure
 Describe the environment in which the business was operating, discussing the four
elements of the business environment
 Describe the environmental factors leading to the loss by categorising these events
into the four elements of the business environment
 Accurately describe the response by the business which was unsuccessful
 The structure of the assignment should follow standard case study structure
 Introduction and background information
 Body of information and discussion of relevant topics
 Conclusion and summary
 Referencing in the APA style

Submission Instructions:
Submit copy of Environmental Business Case in .docx or .pdf format via the Assessment link
in the main navigation menu in BIZ202 The Business environment. The Learning Facilitator
will provide feedback with reference to the criteria below via the Grade Centre in the LMS
portal. Feedback can be viewed in My Grades. BIZ202: The Business Environment.
Team Member Evaluation Form
The team members for Assessment 3 & Assessment 4 will remain the same. Each team
member should fill out a team Evaluation Form individually and confidentially and submit it
in Assessment 4.

BIZ202_Environmental_Scan_B.docx Page 3 of 6
You will rate each group member’s contribution to each category by providing a score of
either 0,1, 2, 3 and 4 (0 for low, 4 for high). You will then total your ratings. This total rating
will be used in calculating the Team work attribute mentioned in the marking rubric of
Assessment 3 and Assesssment 4. BIZ202: The Business Environment.

BIZ202_Assessment3 Brief_Business case_Module 6 Page 4 of 6
Learning Rubric: Business Case
Assessment
Attributes

Fail (Unacceptable)
(0-49)

Pass
(Functional)
(50-64)

Credit
(Proficient)
(65-74)

Distinction
(Advanced)
(75-84)

High Distinction
(Exceptional)
(85-100)

Grade
Description
(Grading Scheme)

Fail grade will be
awarded if a student is
unable to demonstrate
satisfactory academic
performance in the
subject or has failed to
complete required
assessment points in
accordance with the
subject’s required
assessment points. BIZ202: The Business Environment.

Pass is awarded for work
showing a satisfactory
achievement of all
learning outcomes and an
adequate understanding
of theory and application
of skills. A consistent
academic referencing
system is used and
sources are appropriately
acknowledged.

Credit is awarded for work
showing a more than
satisfactory achievement of
all learning outcomes and a
more than adequate
understanding of theory
and application of skills. A
consistent academic
referencing system is used
and sources are
appropriately
acknowledged. BIZ202: The Business Environment.

Distinction is awarded for
work of superior quality
in achieving all learning
outcomes and a superior
integration and
understanding of theory
and application of skills.
Evidence of in-depth
research, reading,
analysis and evaluation is
demonstrated. A
consistent academic
referencing system is
used and sources are
appropriately
acknowledged.

High Distinction is
awarded for work of
outstanding quality in
achieving all learning
outcomes together with
outstanding integration
and understanding of
theory and application of
skills. Evidence of in‐
depth research, reading,
analysis, original and
creative thought is
demonstrated. A
consistent academic
referencing system is
used and sources are
appropriately
acknowledged. BIZ202: The Business Environment.

Analysis of Environment
20%
Examine the influence of
the external environment
on the organisation

Limited understanding of the
environmental factors
influencing the chosen
business.

Neglects to subcategorise the
environmental factors into
the five categories of
environmental influences.

Identifies a proportion of the
environmental factors
influencing the chosen
business; the largest
influencers are named. BIZ202: The Business Environment.

Correctly subcategorises a
majority of the factors
discussed.

Identifies a majority of the
environmental factors influencing
the chosen business.

Correctly subcategorises and
explains all of the factors
discussed.

Correctly identifies all of the
environmental factors
influencing the chosen
business.

Correctly subcategorises and
thoroughly explains all of the
factors discussed. BIZ202: The Business Environment.

Not only identifies all
environmental factors,
provides insight and discussion
on potential further
environmental challenges
faced by the business.
Discusses the wider Australian
business environment as well
as the external environment of
the chosen business to provide
a linked picture of the
complete external

BIZ202_Assessment3 Brief_Business case_Module 6 Page 5 of 6

No references Accesses relevant information
to discuss and categorise
environmental factors.
Incomplete reference list. BIZ202: The Business Environment.

Accesses and correctly references
relevant information to discuss
and categorise environmental
factors. Complete reference list.

Accesses and correctly
references relevant information
to discuss and categorise
environmental factors. Correct
reference list.

environment of the chosen
business.
Mastery of concepts and
application to new
situations/further
learning. Comprehensive
reference list with all new
points cited correctly. BIZ202: The Business Environment.

Application of Framework
20%
Identify and apply
appropriate frameworks
and tools to the problems
and challenges faced by
organisations

Demonstrates no
understanding of framework
concepts relevant to the five
external environment
components.

Demonstrates little
understanding of strategies to
respond to the external
business environment by
providing non-specific solutions
to issues discussed in the
report. BIZ202: The Business Environment.

Demonstrates correct and
complete knowledge of
strategies relevant to the
business chosen, offers solutions
to a range of issues presented in
the case.

Identifies the key issues in the
external business environment
and provides a correct strategy
to deal with each.

Identifies the key issues in the
external business environment
and provides a correct strategy
to deal with each, as well as a
thorough explanation and
justification of each strategy,
and a feasible method of
implementation. BIZ202: The Business Environment.

Industry Specific Decision-
Making Factors

20%
SLO addressed:
a) Research and
relate industry
specific factors
to the
organisation
decision-making

Fail to discuss the Australian
industry specific factors
related to business

Broadly mentions industry
factors relevant to the external
business environment

Researches and discusses a range
of industry factors which
contribute to the external
business environment.

Researches and discusses a
range of industry factors which
contribute to the external
business environment. Ties
these factors in with reference
to the Australian/local business
environment/context.
References this information to
develop decision making
strategies. BIZ202: The Business Environment.

Researches and thoroughly
discusses all industry specific
factors which contribute to the
external business environment.
Ties these factors in with
reference to the
Australian/local business
environment/context. Uses this
information to develop
relevant decision making
strategies.

Application of Framework
15%
SLO addressed:

Does not address selected
issues in any way.
Partially adresses issues with
incorrect methods. BIZ202: The Business Environment.

Identifies certain issues
discussed in report with correct
methods as discussed in course
content.

Identifies all relevant issues by
applying known framework as
discussed in course content to
situation accurately.

Applies known framework
thoroughly to situation to
correctly identify all issues
which need to be addressed. BIZ202: The Business Environment.

Applies known framework
exactly to issues discussed,
refines and extends upon this
framework to not only identify
current environmental issues

BIZ202_Assessment3 Brief_Business case_Module 6 Page 6 of 6
b) Apply a relevant
framework to
evaluate the
macro and micro
environmental
influences on an
organisation

Extends upon known
framework to discuss novel
solutions to issues at hand.

and influences, but speculates
on possible external influences
and environmental issues not
discussed with insight. BIZ202: The Business Environment.

Growth Opportunity
15%
SLO addressed:
c) Create a business
case for potential
growth
opportunities
based on analysis
of external
environmental
factors

Does not address possible
future growth of business
using frameworks and tools
from course content, or
through discussion of
external environment.

Provides relatively broad idea
for future growth by applying
concepts and discussing four
areas of external environment.

Provides specific strategies for
potential future growth by
addressing each of the four
environmental factors
specifically.

Offers specific growth
strategies for each of the four
external environmental factors,
as well as by addressing the
broader environmental context
as a whole. BIZ202: The Business Environment.

Offers insightful and novel
strategies which address each
area of the external
environment comprehensively,
as well as discussing the
broader environmental context
at length.

Team Work
10%

Places individual goals
ahead of the group
responsibility.
Hinders the group process
and upsets the schedule.
issues. BIZ202: The Business Environment.

Identifies team and individual
goals, tasks, responsibilities
and schedules Identifies team
and individual goals, tasks,
responsibilities and schedules
Contributes to group
processes.

Works together with others
towards shared goals
Renegotiates responsibilities to
meet needed chang
Supports the team in a valuable
way.

Facilitates team development
Renegotiates responsibilities,
tasks and schedules to meet
needed change

Leads teams.
Evaluates team’s outcomes
Implements strategies for
enhancing team effectiveness

=================================================================================

BIZ202: The Business Environment

Rue21
3.0 Problems with Rue21

There are many factors that are contributing to the fall of Rue21. These factors range
from internal to external factors. The internal factors were related to the company while external
factors arose from a changing business environment. BIZ202: The Business Environment.
Externally, the company was affected by a number of factors. First, the apparel retail
sector is become very competitive. While traditionally the industry has been dominated by few
players, increased globalisation has seen new entrants in the past. The original manufacturing
markets in Asia have also formed their own exporting companies that are competing with
established retailers. Rue21 is competing with companies that have larger finances, with revenue
of $1.1B. Forever21 has revenue of $1.1B, URBN has revenue of $3.6B, JCREW has revenue of
$2.4B, and others (Owler, 2018)…….

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