BIZ301 Organisational Creativity and Innovation

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BIZ301 Organisational Creativity and Innovation

LOCAL TOURISM APP (SHELTERME) 2

Executive Summary

The business idea discussed in this study is a tourist app, ShelterMe, that is mean to link tourists
to local hosts. The apps aims to fill a marketing gap with background study showing that there is
exhaustion from the common tourism model and the locals do not benefit to tourist attractions
around them because the industry is dominated by multinationals and big companies that usurp
all the revenues from the industry. This app will therefore link tourist to local host to enable the
local community benefit directly from hosting tourist. It will give tourist a chance to learn local
languages, culture and experience a different brand of tourism. The app will therefore add value
to tourist and local hosts. The main market channel chose for the app is app stores, including
Google Playstore, Apple App Store, and others. The app will be offered free but a user fee of
1.5% of the total transaction cost will be imposed once a tourist and local host have reached a
hosting agreement and the transaction made.

Category:

Description

ASSESSMENT 2 BRIEF

Subject Code and Title BIZ301 Organisational Creativity and Innovation
Assessment Group Venture Plan
Individual/Group Group
Length 4000 words +/- 10%
Learning Outcomes b) Identify organisations that develop and foster the
processes, practices and attributes for creativity and
innovation
c) Compare and contrast new venture creation using
either business model generation or lean start up
approaches
d) Explain the implications for organisational strategy
when developing a culture of creativity and/or
innovation
e) Assess the suitability of innovators as agents of
change

Weighting 40%
Total Marks 100 marks

Objectives:
 Create an idea of the group’s choice that is innovative, and develop a venture plan
that could bring it to market
 Demonstrate the use of various creative tools to establish the market validity of the
group’s chosen innovation
 Identify the client value proposition and the need in the market for the chosen
product
 Establish market segmentation, and channel strategy and marketing approach, to
deliver the product/solution to the chosen market
 Develop a financial model for a viable venture

Context
Innovation, creativity, and entrepreneurship is growing in importance within organisations,
as they pursue excellence and growth in a competitive business world. The ability of the
contemporary employee or entrepreneur to operationalise an innovation is a highly valued
characteristic, in the global market place.
The process of developing the Group Venture Plan will provide you with key learnings on how
to potentially take an idea from a concept to a globally scalable business. BIZ301 Organisational Creativity and Innovation.

Instructions:
You will utilise all relevant theories, models, and ideas covered in the subject, to develop a
venture plan that demonstrates an understanding of where and how innovation transitions
to entrepreneurship, in a new venture. You should also demonstrate that you understand,
and have properly considered, a number of tools and methods for bringing the innovation to
market. The plan needs to be comprehensive and compelling in terms of funding and ongoing
management. You should also outline a strategy for how a culture of further and ongoing
innovation can occur within the new venture.

Output and deliverable parameters of the assessment:
Content of Venture Plan:
a) Title page – unit name, assessment name, student name, ID
b) Idea title (with one-line “tagline”)
c) Executive summary
d) Analysis on possible market gap/opportunity
e) Develop value proposition of the innovative product or service
f) Marketing and channel strategy approach
g) Competitive strategy and positioning
h) Financial viability of the venture using break-even, cash flow, and investment needs
i) Appropriate References – minimum of 10 (and using APA standard)
Specifications:
 Assignment with cover sheets submitted via Turnitin
 Report format (section headings and sub-headings are permitted)
 Maximum length, no more than 4,000 words +/-10%
 Spell and grammar-checked
 APA referencing only

Learning Rubric: Assessment 2
Assessment
Attributes

Fail (Unacceptable)
0-49%

Pass
(Functional)
50-64%

Credit
(Proficient)
65-74%

Distinction
(Advanced)
75 -84%

High Distinction
(Exceptional)
85-100%

Grade
Description
(Grading Scheme)

Fail grade is awarded if
a student is unable to
demonstrate
satisfactory academic
performance in the
subject or has failed to
complete required
assessment points, in
accordance with the
subject’s required
assessment points.
No clear distinguishing
approach to the
selected idea for the
venture.

Pass is awarded for work
showing a satisfactory
achievement of relevant
learning outcomes.
Identify appropriate
entrepreneur and
rational for section.
Showing a clear approach
to the idea and rationale
for market success.

Credit is awarded for work
showing a more than
satisfactory achievement
of all learning outcomes
and a more than adequate
understanding of theory
and application of skills. A
clear understanding of the
selected venture and
rationale for the chosen
product.

Distinction is awarded
for work of superior
quality in achieving all
learning outcomes and a
superior integration and
understanding of theory
and application of skills.
Evidence of in-depth
research, reading,
analysis and evaluation is
demonstrated while a
clear outline and timeline
of achievements of the
selected venture plan.

High Distinction is
awarded for work of
outstanding quality in
achieving all learning
outcomes together with
outstanding integration
and understanding of
theory and application of
skills. Evidence of in‐
depth research, reading,
and analysis, original and
creative thought is
demonstrated.
Demonstrating clear
approach to the value of
the selected venture
idea and the need in the
market.

Knowledge and
Understanding
Identify a suitable
idea/project to
develop a venture
plan and scale to a
global organisation

Limited demonstrated
potential for the
group’s idea/project.
Limited detailing of the
content of the venture
plan to show how it

Adequately describes the
potential for the group’s
idea/project.
Adequate detailing of the
content of the venture
plan to show how it

Exceeds the basic
requirements to
somewhat convincingly
demonstrate the potential
of the group’s
idea/project.

Exceeds the basic
requirements to
convincingly
demonstrate the
potential of the group’s
idea/project.

Professionally and
compellingly ”sells” the
potential of the group’s
idea/project
Expert detailing of the
content of the venture
plan to show how it

(35%)

scales to a global
organisation.

scales to a global
organisation.

Good detailing of the
content of the venture
plan to show how it scales
to a global organisation.

Advanced detailing of the
content of the venture
plan to show how it
scales to a global
organisation.

scales to a global
organisation.

Application with
synthesis of new
knowledge
Use of relevant
creativity tools and
approaches for
venture development

(35%)

Limited understanding
of required concepts
and knowledge.
Key elements of the
theory are not
addressed.

Little relevant use of
creativity tools to arrive
at the chosen venture
idea.

Adequate knowledge or
understanding of the
field or discipline.
Resembles a recall or
summary of key ideas.
Often confuses assertion
of personal opinion with
information
substantiated by
evidence from the
research/course
materials.

Some level of rationale
for the chosen venture
and its position in the
market.

Thorough knowledge or
understanding of the field
or discipline/s.
Supports personal opinion
and information
substantiated by evidence
from the research/course
materials.

Demonstrates a capacity
to explain and apply
relevant concepts.
Begins to develop a clear
understanding of the
market need, competitive
position, and customer
need for the product
/venture.

Highly developed
understanding of the
field or discipline/s.
Discriminates between
assertion of personal
opinion and information
substantiated by robust
evidence from the
research/course
materials and extended
reading.
Demonstrates a clear
understating and strong
approach to meeting the
product/venture in a new
market.

A sophisticated
understanding of the
field or discipline/s
Systematically and
critically discriminates
between assertion of
personal opinion and
information
substantiated by robust
evidence from the
research/course
materials and extended
reading.
Excellent demonstration
of the venture’s position
in the competitive
market place and strong

BIZ301_Assessment 2_Venture plan_M5 Page 6 of 7
understanding of the
potential of the product.
The path to market is
expertly articulated.

Analysis of the key
drivers for financial
success for the
chosen venture
Develop a 3 year cash
flow and profitability
analysis

demonstrating high-
level break even

analysis and exit
strategy

(15%)

Limited or poor
financial analysis.
No clear or convincing
path to a positive
financial outcome.

Acceptable financial
analysis.
An adequate
demonstrating of a
conceivable path to
financial success.

Good financial analysis.
A good demonstration of a
credible path to
sustainable financial
success.

Very good financial
analysis.
Thoroughly understands
the market size and
addressable market
opportunity.
A very good
demonstration of a
convincing and thorough
path to financial success.

Expert financial analysis.
Highly sophisticated and
creative analysis, of the
market size and
addressable market
opportunity.
An excellent
demonstration of a
compelling and
comprehensive path to
financial success.

Effective
Communication

Correct citation of key
resources and
evidence meeting

Difficult to understand
for audience, no
logical/clear structure,
poor flow of ideas,
argument lacks
supporting evidence.

Information, arguments
and evidence are
presented in a way that
is not always clear and
logical.

Information, arguments,
and evidence are well
presented; mostly clear
flow of ideas and
arguments.

Information, arguments,
and evidence are very
well presented; the
presentation is logical,
clear and well-supported
by evidence.

Expertly presented; the
presentation is logical,
persuasive and well
supported by evidence,
demonstrating a clear
flow of ideas and
arguments.

APA guidelines for
referencing

(15%)

Audience cannot follow
the line of reasoning.
Demonstrates
inconsistent use of
good quality, credible
and relevant resources
to support and develop
ideas and/or APA
guidelines.

Line of reasoning is often
difficult to follow,
structure of document is
poor.
Demonstrates use of
credible and relevant
resources to support and
develop ideas, but these
are not always explicit or
well developed or
referenced.

Line of reasoning is easy to
follow and the document
has a good flow from idea
development to financial
success.

Demonstrates use of good
quality, credible, and
relevant resources to
support and develop ideas
that are well-referenced.

Clear path from idea to
market success
demonstrated.

Demonstrates use of very
good quality, credible
and relevant resources
that are correctly
referenced, to support
and develop arguments
and statements.
Shows evidence of
advanced scope within
the organisation for
sourcing evidence.

Engages and sustains
audience’s interest in the
topic, demonstrates high
levels of market
knowledge, customer
needs and is able to
develop a quality
venture plan ready for
funding by investors.
Demonstrates use of
high-quality, credible
and relevant resources,
that are correctly
referenced, to support
and develop arguments
and position statements.
Shows evidence of
extensive scope within
and without an
organisation, for
sourcing evidence.

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BIZ301 Organisational Creativity and Innovation

LOCAL TOURISM APP (SHELTERME) 2

Executive Summary

The business idea discussed in this study is a tourist app, ShelterMe, that is mean to link tourists
to local hosts. The apps aims to fill a marketing gap with background study showing that there is
exhaustion from the common tourism model and the locals do not benefit to tourist attractions
around them because the industry is dominated by multinationals and big companies that usurp
all the revenues from the industry. BIZ301 Organisational Creativity and Innovation. This app will therefore link tourist to local host to enable the
local community benefit directly from hosting tourist. It will give tourist a chance to learn local
languages, culture and experience a different brand of tourism. The app will therefore add value
to tourist and local hosts. The main market channel chose for the app is app stores, including
Google Playstore, Apple App Store, and others. The app will be offered free but a user fee of
1.5% of the total transaction cost will be imposed once a tourist and local host have reached a
hosting agreement and the transaction made…………….

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