Boost Juice Case Report

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Boost Juice Case Report

Introduction

Boost Juice is a successful company in the global market. However, the company leadership has failed to motivate employees resulting to an employee leaking the company’s confidential message in social media. The juice industry is very competitive and competitors would like to know the secrets of the success of Boost Juice. While employees should be allowed to access confidential information in an organization, effective leadership skills and styles are required to ensure that employees do not disclose this information to the unauthorized parties. Leaking organizational confidential information such as recipe of the top selling brands on social media shows a failure in leadership. The management issue at hand is that Boost Juice is too transformational in leading employees and hence it should include also transactional style. Leadership and employee management are very important in any organization and hence they have attracted several researchers and practitioners (Singh 2008; Hayat, Hasanvand, Nikahlag & Dehghani, 2015). Organizations depend on the trustworthiness and trust of their employees in order to maintain their market leadership (Elenkov, 2002). According to Ojokuku, Odetayo and Sajuyigbe (2012), the success of any organization depends on the effectiveness of the leadership styles used. This report therefore argues the need to integrate transformational and transactional leadership styles to effectively manage the employees and compete against the rivals in the market.

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Description

REPORT
CASE

Boost Juice Bars in a global, digital marketplace – Janine Allis of Boost Juice (leading/leadership at Boost Juice), available from page 590-591 of your e-
Textbook.

REPORT
OBJECTIVES
You are expected to address the following objectives in your report:
1. From your initial understanding of the case context/background in the Boost Juice (Janine Allis) case, outline one (1) Management Issue (problem,
challenge or opportunity) that would be relevant to managers in relation to leading/leadership. Use Chapter 13 Leading from your e-Textbook/Week 7
course site resources to assist with identifying a relevant research area. Also, remember to consider the SWOT analysis tool;
2. Source relevant academic literature (at least 5 Journal Articles) that relate to views/ arguments/ themes about your chosen Management Issue;
3. Use your e-Textbook as an extra secondary source to provide support for the case context and analysis;
4. Use the academic literature to support your claim that the Management Issue identified can be considered to be a relevant issue;
5. Identify a relevant Theory/Model that relates to the Management Issue identified, suitably explains the existence of the issue, and helps you to
understand the issue;
6. Use the academic literature to assist in critically discussing your chosen explanation and choice of Theory/Model in a balanced manner;
7. Indicate how the academic literature proposes the Management Issue you identified could be addressed through a Recommendation. Boost Juice Case Report.
The CR2 will assist in developing your written communication, information literacy, secondary research, critical and innovative thinking and academic
integrity skills. These skills are critical to fulfilling the role of a practicing manager.
BEFORE YOU START DEVELOPING YOUR CR2, VISIT APPENDIX A AT THE END OF THE WORK BOOK FOR ADVICE. MODELLING OF SECTIONS OF PAST STUDENTS
PAPERS WILL ALSO BE AVAILABLE ON THE COURSE SITE.
IMPORTANT NOTES:
1. This report is NOT a case study; the purpose of the case story is to provide you with a scenario that exposes a Management Issue you can research. Boost Juice Case Report.

page 2

2. A Management Issue is something that managers have to address within their organisation and work (e.g. problems, challenges, or even
opportunities or threats relating to the Management approach taken, influencing the management functions, requiring consideration). Managers will
notice there is an issue because they see symptoms existing in their organisation now, or potential symptoms in the future, that do, or can, affect the
success of their organisation. By addressing the Management issue that is connected to these present or potential symptoms, managers will enhance
the operation of their organisation. HINT: Use the SWOT analysis tool to help you identify your Management Issue!
3. A minimum of 5 academic standard – or scholarly – reference sources + e-Textbook are required. Boost Juice Case Report.
4. The Moodle Assignment incorporates Turnitin for marking, commenting, and text match checking. You will receive a mark out of 100 via the Moodle
Assignment, on your marking rubric, and portal Grades area, that will be converted back to a weighted score out of 30 %.
REPORT
REQUIREMENTS
Structure (The CR2 is a report; which means that a Title page, Table of Contents and headings are used).
The report will have the following structure:
1.0 Introduction (Approximately 200 words)
The Introduction is essentially an overview of the report, framing and stating the Management Issue, explaining the importance of the Management
Issue and previewing the report’s overall argument (presented in a clear statement at the end of the Introduction). Your argument is critical, as you will
need to defend/support your argument through your report. The statement of argument also helps to establish the report’s logical structure. Boost Juice Case Report.
Typically, the following questions are answered:
• What is the context (case facts), relating to and/or leading you, to your chosen Management Issue? Are there any case symptom/s that are important to
framing the case? (present these facts briefly – 2 to 3 sentences);
• What is the Management Issue? (brief statement – 1 to 2 sentences);
• Why is the Management Issue worthy of research? (brief statement – 1 to 2 sentences);
• What is the structure of this report? (brief – 1 sentence);
• What is my argument? (brief statement – 1 to 2 sentences. This statement links your Theory/Model to your Recommendation. Your argument is
developed and explored further in the Critical Discussion and Recommendation/s sections of your CR2). Boost Juice Case Report.

These stages help you in framing the Management Issue, supports your research and development of your writing in the CR2.

2.0 Issue Identification (Approximately 270 words)
This section presents an outline of the Management Issue and a discussion of why it is regarded as a Management Issue worthy of further research. In
this section you expand on the brief statement – Why is the Management Issue worthy of research?, from your Introduction. This should be supported
with research evidence; it is useful if this evidence is empirical (from Journal articles).
Typically, the following questions are considered:
• Why is the Management Issue indeed an issue? (for the organisation and in the general research);
• Why is it worthy of further research? (expansion of the Introduction brief statement, substantiating the issue’s importance). Boost Juice Case Report.
• What does research show has happened with similar Management Issues elsewhere?
3.0 Critical Discussion (Approximately 700 words)
The Critical Discussion presents your explanation and argument in a logical manner, supported by research evidence (using a deep, critical approach to
discussing your argument). In this section, focus on comparing and contrasting the author’s arguments from each Journal Article, through explaining the
relevant Theory/Model, that you argue best helps to understand the Management Issue and why it exists. In other words, critically discuss why the
chosen Theory/Model addresses the specific Management Issue identified from the case (In this section, focus on critically discussing the Theory/Model,
rather than the case, with minimal, if any linking back to Boost Juice (Janine Allis). You must also consider any criticism, including a counter argument (an
alternative position – this may be presented through a second Theory/Model, which will support stronger and deeper Critical Discussion) to the
Theory/Model of focus in your Critical Discussion. This is essential in defending your argument through providing a balanced Discussion. Boost Juice Case Report.
Typically, the following questions are considered:
• What is the Theory/Model that is most relevant?
• How does the Theory/Model explain the Management Issue?
• What criticism or alternative/opposite views exist?
• Why is the chosen Theory/Model still relevant?

4.0 Recommendation/s (Approximately 270 words)
After the Critical Discussion of the Management Issue and associated Theory/Model, you should explain one (1) clear and practical Recommendation
(can be split more specifically into two (2) areas, but no more) that can be taken by managers to minimise the influence of the relevant factors and so
reduce the problem or challenge, or maximise the factors to capitalise on the opportunity (your Recommendation/s must be applied to Boost Juice
(Janine Allis)?. These recommended actions should be supported by your literature research to explain why they would be of benefit. Your
Recommendation/s must be linked to your initial argument statement and be practical and manageable in the context of Boost Juice (Janine Allis). Boost Juice Case Report.
Typically, the following questions are considered:
• What does the literature suggest can be done to resolve the Management Issue?
• What evidence of success exists?
• How do those suggestions apply to the case Management Issue?
• What suggestion/s do I recommend for Boost Juice (Janine Allis)?

PLEASE NOTE: Managing change is a broader management concept that you may wish to research and write about in your CR2 in relation to your
Recommendation/s.
5.0 Conclusion (Approximately 60 words)
The conclusion completes the report by stating the outcomes or implications of the argument or discussion presented before. A conclusion has no new
evidence but rounds off the report by summarising the main points (Ensure that you link your concluding remarks back to your argument statement from
the Introduction). Boost Juice Case Report.
Reference List
A Reference List contains the sources of information directly used in the report to support the argument. The list should not include reference to
material that has not been directly cited – in the report. APA 6th Edition referencing style is to be used throughout.
Academic Reference sources (i.e. Journal Articles) must be of peer reviewed, scholarly standard. Articles and Reports obtained from the Internet are
additional sources that will NOT be accepted as Academic reference sources. You should select Journal Articles from Griffith University Library Search

(www.griffith.edu.au/library – includes suitable databases such as Proquest). You may use your course text book as one (1) additional reference source,
but its use should be minimal. Do not use other books. Boost Juice Case Report.
A minimum of five (5) academic standard – or scholarly – reference sources (Journal Articles) are required. However, in order to warrant high marks of
a High Distinction or Distinction standard, it would be expected that you would use more articles, as this will support your developing, deeper
understanding of the Management Issue, chosen Theory/ies/ Model/s and strengthen your argument. Typically, you should consider using 10 articles
for every 1000 words. Remember that your e-Texbook must be used as a secondary resource.
Appendix (if required – ex. SWOT analysis)
Presentation and Submission
Reports should be presented in Calibri, Arial OR Times New Roman 12-point font with one-and-a-half line spacing.
CR2 Assignments are to be submitted electronically only to the Case Report 2 Moodle Assignment link by Week 11 MONDAY 11th SEPTEMBER by
11:00 pm. Information about submission to the Moodle Assignment link will be provided on the portal and in Tutorial/Workshops You must accept
the Griffith College submission statement on uploading your CR2 assignment. You will also completed a CR2 supplementary activity in your Week 11
Tutorial. Boost Juice Case Report.
Word Count
The word count is 1500 words (+ or – 10 %).
The word count includes the Introduction, the body of the report, and the conclusion, but does not include in-text citations, the Reference List, cover
sheet or any other attached material.
The 1101IBA CR2 Marking Rubric (Criteria) is presented over-page (all marking and feedback will be completed and presented to you on
completion through the Moodle Assignment-Turnitin).

MARKING RUBRIC
Student Name: Student ID:
Criterion Excellent Very Good Good Satisfactory Unsatisfactory
Issue Identification
5%

Issue Statement given is comprehensive
and relevant to the case and refers
appropriately and insightfully to the
relevant function of
management. Boost Juice Case Report.

Issue Statement given is
comprehensive and relevant to
the case and refers appropriately
to the relevant function of
management. Boost Juice Case Report.

Issue Statement given is relevant to
the case, but may omit some
important facts and conditions;
however, does refer appropriately
to the relevant function of
management.

Issue statement is given but
not
well fitted to the facts and
conditions of the case; but
mentions one relevant
function of
management. Boost Juice Case Report.

Lacks a clear issue statement,
omits mentioning one relevant
function of
management.

Marks 4.25 – 5 Marks 3.75 – 4 Marks 3.25 – 3.5 Marks 2.5 – 3 Marks 0 – 2.25 Marks
Identification of theory
relevant to Issue
identified, and application
with critical discussion
10%

Appropriate theory to the case is critically
discussed, their relevance to the case is
explicitly and conclusively
made with no
errors. At least five journal article sources
are cited in the critical discussion. Boost Juice Case Report.

Appropriate theory is critically
discussed, their relevance to case is
well argued, at least five journal
article sources are cited in the critical
discussion.

Appropriate theory is discussed, their
relevance to the case is implicit, at
least five journal article sources are
cited in the critical discussion. Boost Juice Case Report.

Theory is discussed, but
relevance is not apparent; five
journal article sources are cited,
but critical discussion is not
enhanced by the citations.

No theory is incorporated, and/or
there is no attempt at critical
discussion using citations. The
minimum of five sources have not
been met. Boost Juice Case Report.
Marks 8.5 – 10 Marks 7.5 – 8.25 Marks 6.5 – 7.25 Marks 5 – 6.25 Marks 0 – 4.75 Marks
Issue resolution based
upon management
theory
10%

Provides recommendation/s and
conclusion/s for management which are
comprehensive or creative, with
inspired actionable outcomes that
are supported. Boost Juice Case Report.

Provides recommendation/s and
conclusion/s for management,
which are comprehensive or
creative, which are logical,
actionable and are supported.

Provides recommendation/s and
conclusion/s for management,
which are logical, actionable, and
to some degree supported.

Provides opinions or
statements concerning
management, but are
unsupported.
Recommendations are logical
and actionable but contain
some errors. Boost Juice Case Report.

Does not provide any
managerial insights toward
resolving the issue. Poorly
formed or non-existent
recommendation and
conclusion.
Marks 8.5 – 10 Marks 7.5 – 8.25 Marks 6.5 – 7.25 Marks 5 – 6.25 Marks 0 – 4.75 Marks
Written Communication:
Report format supported
by theory with appropriate
referencing and citation. Boost Juice Case Report.
5%

Excellent writing, Business Report
structure is complete with no errors, is
logical and arguments are fully
supported. Citation Style is excellent and
there are no errors in usage.

Mostly error free writing
supported by a complete
and logical business report
structure and supported by
citations appropriately.
Minor errors in citation style
and usage. Boost Juice Case Report.

Written expression has a few obvious
errors but within a complete and logical
business report structure; sources are
mentioned without any major errors or
omissions in the way citations are
used.

Written expression has errors
and/or lacks some elements of
the business report structure;
sources are mentioned but with
errors or omissions in the way
citations are used. Boost Juice Case Report.

Written expression has many
errors, business report format is
not used, incorrect citation and
formatting style chosen; sources
are absent with many errors in how
citations are used. Boost Juice Case Report.

Marks 4.25 – 5 Marks 3.75 – 4 Marks 3.25 – 3.5 Marks 2.5 – 3 Marks 0 – 2.25 Marks
Comments: Total /30

Quick-check Questions to support your writing:
Introduction & argument – Has a suitable Management Issue been identified with respect to the case context (facts)? Has the argument and reasoning been
clearly stated?
Issue identification – Is the Management Issue relevant to the facts of the case identified? Is the Management Issue and argument outlined effectively along
with an explanation? Has literature been used to suitably support the Management Issue?
Critical Discussion – Has suitable Theories/Models, or at the very least one Theory/Model been identified that is relevant to the Management Issue? Has the
Theory/Model been used to suitably explain the Management Issue? Has the explanation been critically considered in a balanced manner? Has the use of the
Theory/Model been justified – or defended – even though there is criticism?
Recommendation – Has a suitable (practical and actionable) Recommendation been offered? Has the Recommendation been supported in literature? Has the
Recommendation been applied to the case situation?
Conclusion – Does the Conclusion summarise the report argument and findings without adding new material?
Research – Are there at least 5 articles from refereed journals and are the articles used clearly relevant to the Management Issue and concepts discussed?
Referencing – Is the work of other writers acknowledged accurately, consistently and completely, both with in-text citations and in the Reference list?
Clarity, Presentation, Format and Proofreading – Is the review written in concise sentences and clear language? Is it free of grammar, spelling and punctuation
errors? Is it presented in the appropriate format and word-processed, using a standard 12pt font, one-and-a-half line spacing on white single-sided A4 paper
with suitable margins and page numbers?. Boost Juice Case Report.

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Boost Juice Case Report

Introduction

Boost Juice is a successful company in the global market. However, the company leadership has failed to motivate employees resulting to an employee leaking the company’s confidential message in social media. The juice industry is very competitive and competitors would like to know the secrets of the success of Boost Juice. While employees should be allowed to access confidential information in an organization, effective leadership skills and styles are required to ensure that employees do not disclose this information to the unauthorized parties. Leaking organizational confidential information such as recipe of the top selling brands on social media shows a failure in leadership. The management issue at hand is that Boost Juice is too transformational in leading employees and hence it should include also transactional style. Leadership and employee management are very important in any organization and hence they have attracted several researchers and practitioners (Singh 2008; Hayat, Hasanvand, Nikahlag & Dehghani, 2015). Organizations depend on the trustworthiness and trust of their employees in order to maintain their market leadership (Elenkov, 2002). According to Ojokuku, Odetayo and Sajuyigbe (2012), the success of any organization depends on the effectiveness of the leadership styles used. This report therefore argues the need to integrate transformational and transactional leadership styles to effectively manage the employees and compete against the rivals in the market…….

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