For this assignment you will ‘lucky dip’ a topic and presentation date.
This task will demonstrate your understanding of how a brand communicates. It also focuses on your own brand communication style as the delivery of an effective presentation is as essential as the content. Brand collage.
It is therefore your task to engage the audience without power point, with a visually interesting and verbally compelling presentation that demonstrates your understanding of strategic branding for your chosen brand. Brand collage.
The task-Part 1& Part 2
PART 1 – create a collage that illustrates the personality of your lucky – dipped brand. A collage commonly uses pictorial images but you can use any material that best portray your brand.
Describe (on a separate piece of paper) in bullets points why each image or item is representative of what you think about the brand.
e.g. – if your brand was a car what would it be and why? What food or drink? What country? What movie/TV star? What color? Would it be day or night? What kind of place would it live? How old would it be?
PART 2 – on your presentation day, WITHOUT POWER POINT, present your collage to the class. You have 10 minutes to make this an inspiring and interesting presentation.
Actor – Hero
The brand is considered a hero in the market.
It is the best known of all, the main player in the market.
It is a champion worshiped by many. Brand collage.
Fremantle arts centre in Perth is a cultural hero to most who visit it.
Reliability – Jeep
A jeep is one of the most reliable cars in the world.
It is an off-road car that can be driven in rugged environment just like Fremantle arts
centre in Perth helps clients understand culture dwindling in a rugged multicultural
environment. Brand collage.
It signifies power.
Fremantle arts centre in Perth gives power to understand culture more.
Fremantle arts centre in Perth gives inspiration which is power to self-discovery.
Likability- Fries and Chicken
Fries and chicken are the most liked food by many people. Brand collage.
They are less costly and available in most areas, arguably being the most accessible food
for the target market. Brand collage.
They are likable, nice in appearance, and smells good
Fremantle arts centre in Perth is likable, has good appearance, and qualities that attracts
or ORDER A CUSTOM PAPER