3: Task Report writing and pitch
is a school based activity
is an individual activity
does not include a self assessment activity
does not have a re-attempt provision
Type: Assignment – Practice-based Assignment
Learning Outcomes Assessed: 1, 2, 5, 8
Marked out of: 40
Students will prepare one executive summary to accompany a full report for government,
industry body or a corporation that will be provided in class. They will also prepare a
letter for the recipient of the report (e.g. CEO, Minister) which will be designed to
accompany the report submission. Byron Writer Festival.
Criteria & Marking:
Summary accurately and succinctly summarises key points from the report, including the
project’s purpose, main findings, and recommendations.
Document is professionally presented and structured, layout adheres to brief and
guidelines provided, and tone is professional.
Writing is clear, concise, logically organised, and grammatically correct.
Cover letter/email is well-written, persuasive, using a professional tone. Byron Writer Festival.
This assessment item:
3: Task Report writing and pitch – 2512LHS_3181_NA 10/5/18, 15(04
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Reporting writing and pitch
Submit / View Assignment
Guidelines for report & pitch assessment
GUIDELINES FOR REPORT WRITING ASSESSMENT –
Marking criteria rubric for report assessment
Attached Files: Executive summary rubric.docx (131.602 KB)
Report for your assessment
Attached Files: StoryBoard Annual Report 2017.pdf (5.311 MB)
This is the report that relates to your executive summary and supporting letter. You will
base both your executive summary and supporting letter on this report.
It is a current report for the StoryBoard project, a regional initiative of Byron Writers
Festival. There is no executive summary included for this report – yet. The authors are
excitedly waiting to see what our Public Writing students come up with!
Monique. Byron Writer Festival.
GUIDELINES FOR REPORT & PITCH ASSESSMENT
Due Week 12, Thursday 31 May by 5.00pm
You have been provided with the report for this assessment. You will write the
executive summary for this report about the StoryBoard project, which is a
regional initiative of Byron Writers Festival. You will also write the supporting
letter (the ‘pitch’) to accompany the whole report. This must be addressed to the
Hon. Benjamin Franklin MLC (yes, he is actually a real politician in this day and
age!), who is a member of the NSW Legislative Council. Make sure the details and
salutation on your letter are appropriate. Your executive summary may even be
selected for inclusion in the report by the StoryBoard team, which will be
wonderful for your ePortfolio. Byron Writer Festival.
Although the StoryBoard report is referred to as an ‘Annual Report’, it is not like
a traditional corporate annual report, which is a legal document required from
companies for their shareholders. This is a report by a not-for-profit
organisation that offers information about the first year of funding received for a
specific project (StoryBoard), and how these funds were used. Recipients of this
report – along with your executive summary – would be those organisations
providing funding the project (e.g. state and federal governments), and board
members of the Byron Writers Festival. Byron Writer Festival.
Funding for this project came from the federal government (Catalyst) as well as
state government (Create NSW, and Stronger Communities) and the Byron
Some key points for you to consider …
Don’t forget about the discussion and tips on report writing during Week
7 – the readings, online lecture and in particular, the interview with Dr
Susan Grantham. Byron Writer Festival.
Unless you have a memory like Mike Ross from ‘Suits’, you will need to
read the report numerous times.
It is acceptable to use bullet points and headings in your executive
summary if you feel they will resonate more with the reader – but ensure
appropriate segues are used and that the language flows.
Your executive summary should be no longer than two pages (A4, 1.5
spacing). Byron Writer Festival.
Your letter should be no longer than one page.
For your executive summary, we recommend you follow a structure that
addresses: the purpose; problem/situation; how the problem was
addressed; outcomes; recommendations.
You will notice from the examples provided on the course site that
executive summaries (or ‘overviews’) do not have to contain headings. Byron Writer Festival.
Public Writing 2512LHS
When preparing your executive summary and supporting letter, consider …
Who is this report for? What is its purpose?
What are the key take-away points from the report that you need to
capture in your summary?
Have I captured the essence of the report? Can it be read as a stand-alone
Do you feel that your summary justifies the need for this program? Will
readers (including the Federal Member of the Legislative Council, the
Hon. Benjamin Franklin MLC) feel that this has been a wise investment for
all involved? Do you think the funding has been well justified?
How can your first sentence grab and keep the reader’s attention? Be
persuasive and compelling – but avoid overstatement/exaggeration,
which can reduce the credibility of your argument. Byron Writer Festival.
Consider the writing style used throughout whole report. Does your
executive summary capture this?
Check your writing style – are your paragraphs short and concise? Are
they clear? Does the writing flow logically?
Have you proof-read your work multiple times to eliminate errors?
How might ethos, logos and pathos be used in your executive summary
(consider how they are used in the full report)? What other rhetorical
techniques do you think may be effective in your summary? Take care
that these are subtle and nuanced – this is a professional document that
will be read by funding agencies and others who enable this organisation
to exist. Byron Writer Festival.
Is your supporting letter compelling and persuasive or does it fall flat?
Does it demonstrate the worthiness of the program (hopefully
encapsulated in your executive summary)?
Is your letter correctly structured?
For the layout of your letter, here’s a link that may be useful:
pdf Although it will not help you with content (as it is about writing a job
application) it has been included in case you are unsure about how to
format a letter.
Use the rubric to check the marking criteria for this assessment. Byron Writer Festival.
Byron Writer Festival
In 2017, Byron WF (Byron Writer Festival) marked its 21 st anniversary with a collection of
fresh developments. The developments included a revamped program for the kids, new site
layout and a new visual identity. The Festival was flocked by many people in order to listen to
stories by commentators and writers. Byron WF is a special occasion where listeners feel
transformed. Since it was incepted, its vision has been to promote ideas, literature as well as to
enhance the writers’ skills. Additionally, it fosters a culture of reading among all age groups.
There is no equivalent occasion in Australia. Byron WF presented more than 100 special events,
workshops, and sessions in 2017. This year, more than half of the attendees came from
Northern Rivers region, and the rest came from other parts of Australia……
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