Case 3 – Hotel Industry – Case Portfolio

$12.00

Case 3 – Hotel Industry – Case Portfolio

Case Portfolio
Case/Industry updates

Case 3 – Hotel Industry
There five issues facing the hotel industry including:
1. Indoor air quality – Most hotels are faced with the challenge of ensuring indoor air
quality. Recently Marriot, Westin, and others recorded a 100% transition non-smoking
environments.
2. Water usage – Many resorts and hotels face water management issues from guest showers
and huge pools. Ensuring that this water is recycled or cleaned before releasing is a major
challenge.
3. Energy consumption – Hotels are energy intensive and energy conservation is a major
challenge. Most hotels have set energy consumption targets but are hard to achieve
4. Pollution – The industry has high output of oil, natural gas, gasoline, coal, and others
which produce energy for transportation.

 

 

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Description

Case portfolio (worth 40%)
This task builds on your learning from and contribution to the in-class case discussions. You need to base your portfolio on two of the cases that
were facilitated by other students in the class. The assessment involves three tasks:
1. Provide case/industry updates (outline 10 sustainable industry news items – 5 for each case; 100 words each);
2. Discuss additional sustainable marketing strategy examples (6 examples – 3 for each case); 100 words each).
3. Learning summary (200 words)

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Case 3 – Hotel Industry – Case Portfolio

Case Portfolio
Case/Industry updates

Case 3 – Hotel Industry
There five issues facing the hotel industry including:
1. Indoor air quality – Most hotels are faced with the challenge of ensuring indoor air
quality. Recently Marriot, Westin, and others recorded a 100% transition non-smoking
environments.
2. Water usage – Many resorts and hotels face water management issues from guest showers
and huge pools. Ensuring that this water is recycled or cleaned before releasing is a major
challenge.
3. Energy consumption – Hotels are energy intensive and energy conservation is a major
challenge. Most hotels have set energy consumption targets but are hard to achieve
4. Pollution – The industry has high output of oil, natural gas, gasoline, coal, and others
which produce energy for transportation………

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