Description
Chicken Wings Food Truck Competitive Advantages
Industry Background:
Food trucks have been rising in popularity over the last decade. For example, in the U.S. there are over 4,000 food trucks. Consumers are increasingly keen to try new food experiences, and food trucks are no longer associated with anonymous “roadside burger flippers” but are places that offer “boutique food experience” for consumers. Nearly half of all millennials have eaten from a food truck. The popularity of food trucks also means that there is plenty of competition. Only the savviest food truck owners are going to make it. That means that YOUR food truck marketing strategy could make or break for your business. Chicken Wings Food Truck Competitive Advantages.
The product information:
The food truck name: Wings Paradise
The main product: Chicken wings
Cooking ways: BBQ chicken wings or Fried chicken wings
Select cooking ways: BBQ or Fried
Mouthful boneless wings & Original wings
A variety of sauces provided:
BBQ chicken wings
Wings Coated in a choice of the sauces: Spicy Garlic Honey Curry Original taste BBQ
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Fried chicken wings
Wings Coated in a choice of the sauces: Hot spicy Sweet chili Garlic Curry Cheese
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Combos: Chicken wings with chips/salad + drinks
Task: You need to write a presentation note (Used strategies and concept in PowerPoints) to determine the products’ competitive advantages in Brisbane food truck market. You also need to examine how these strategies(Differentiation strategy, Market follower strategies) and other relevant theories/concepts applied to develop competence of the products. (400w)……..
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