Assessment 3 Individual Critical Case Study (video) – Worth: 30%
This individual assignment boosts your ability to understand cultural environment, to conduct
investigative quality research and to use video technology to enhance your communication skills.
Understanding the cultural environment is one of the most important competencies of successful global
managers and leaders. In this assignment you will deepen your cultural understanding abilities through
engagement with qualitative research. This process involves the following four steps: (1) review of
relevant theories; (2) data collection (interview); (3) analysis and (4) production of new knowledge (in
video format). Culture and Ethics.
1. Familiarise yourself with the relevant theories of culture and models of cultural dimension (e.g. Chapter
3 in your textbook by Steers, Nardon and Sanchez-Runde, 2013). Use this knowledge to design a set of
interview questions. As a guide, you can structure your interview around (1) the five cultural dimensions
discussed in your textbook (Ch.3, Steers et al. 2013) and/or (2) Hofstede’s National Culture dimensions
(https://geert-hofstede.com/national-culture.html) and/or the World Values Survey
(http://www.worldvaluessurvey.org). It is your task to design open descriptive questions (not direct
questions asking for specific dimensions). Culture and Ethics.
2. Interview a person from a culture other than yours. This could be a classmate or someone you met
recently. The interview should focus on any international experience your interviewee may have had (e.g.
the place they used to live in or a place they have visited).
The interview should take around 30 minutes. You are allowed to take notes only (no audio or video
recording is permitted to protect confidentiality and anonymity). The interview is anonymous (you
don’t disclose your interviewee’s identity during the presentation). Ways to protect a person’s anonymity
can be discussed with the lecturer closer to the date. Culture and Ethics.
Active listening and awareness of own cultural biases and stereotypes are essential to successful
interviewing. These skills will influence the quality of your results. You will learn about and put these skills
into practice in your seminars. Culture and Ethics.
3. Once your interview is done you can start analysing your data. The analysis portion of the assignment
calls for your thoughts on what you learned during the interview and how you applied the relevant
theories and models to the interview contents. Culture and Ethics.
4. The short video you will produce must focus exclusively on your analysis of the interview where you
record yourself presenting your findings to the camera (this should NOT be a video of you interviewing
your subject!). This short video presentation should last no longer than 5 minutes. The video could be
recorded with your mobile phone camera, for instance. You may add images, charts and other figures to
help you communicate the content. The basic video recording, editing and submission procedures will be
discussed in class before the due date. The quality of the video should be good enough to be clearly seen
MGMT5003 Culture and Ethics in Business
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CRICOS Provider Code 00301J
The only authoritative version of this Unit Outline is to be found online in OASIS
and heard, but your video-making abilities will not be marked. The video should be recorded in mp4
format in a small file size. Culture and Ethics.
Submission: DO NOT UPLOAD the video-file directly to the assignment section in Blackboard. Students
are required to upload the video file to Echo360, the University’s video submission system, or
alternatively to a private password-protected video account, such as Vimeo. Please read very carefully the
video-uploading instructions available in your video assignment section on Blackboard. Do not leave the
uploading to the last day as video uploads may take up to several hours when servers are busy.
Once your video has been uploaded, you are ready to submit a text/link through the relevant
Blackboard assignment submission section. If you uploaded your video via Echo 360, you must write
down the name of your file, the date of your submission and ideally submit a screenshot confirming that
upload has been successful. If you uploaded via Vimeo, you must paste a link to your video (and a
password to access it if the video is password- protected). Culture and Ethics.
Individual feedback will be provided via rubrics and comments in the relevant submission section in
Blackboard. Culture and Ethics.
Selected videos will be played and discussed in class commencing in week ten.
Culture and Ethics
Globalization, technology advancement and market liberalization have contributed global
management. Currently, organization managers are not limited to their local branches but they
have expanded to the global branches. As a result, management in the global perspective is
affected by external factors such as culture. Global managers are not like local managers because
they have mandate over employees with differences in terms of culture, traditions, and working
habits. It is therefore not surprising to see organizations which are very successful in the local
market failing in the international market because human resource management strategies are not
universal but are determined by the prevailing situations. This article focuses on the indigenous
people in Australia working in the dole scheme and how their management is influenced by
culture and ethics. Indigenous people living in Australia are very different from other people
living in the country because of their cultures and traditions…..
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