Does Television Advertising Make A Difference

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Does Television Advertising Make A Difference

Abstract

Despite the advancement in technology and growth in digital market, television is still the main avenue for advertising food products. Globally, television food related advertisements promote food products such as sugary cereals as well as beverages. In the recent times, television advertising is threatened by digital advertising and hence the aim of this study was to discuss whether television advertisements make a difference in marketing with focus marketing to children. The study was based on AIDA and hierarchy of effects models of advertising. Descriptive research design was used in the study influenced by qualitative research methods. Systematic literature review research strategy was used whereby data was collected from a wide range of references with relevant information. The study findings indicated that television commercials attract attention of children and influence their consumer behaviours as well as promoting their food preferences.

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Description

two websites and resources there:

Firstly, the following website offers an introduction to doing a systematic quantitative literature
review

https://www.griffith.edu.au/environment-planning-architecture/griffith-school-
environment/research/systematic-quantitative-literature-review

may useful for alternative approach.

http://www.apsu.org.au/assets/Resources/Writing-a-Systematic-Literature-Review.pdf

The topic is “Does television advertising make a difference?  A critical systematic literature
review”. Have to relevant with marketing filed only.

be able to write up into the methods section.  It involves looking for articles that involve
longitudinal studies of television advertising published in the last decade, and available through
five of the most prominent scholarly databases.  it can find these databases in the any library
search site.
STEP ONE:
Here are instructions on search parameters, which involve looking for articles that have the term
‘television advertising’ or ‘advertisement’ in the title, keywords or abstract.  In some cases
the results were so few that I just left it as abstract.
PsycARTICLES
Search television advertising (no quote marks) in abstract.
Emerald
Put one search term television advertising (no quote marks) in abstract and another below it
‘longitudinal’ (no quote marks) in abstract, and limit (below that) to Jan 2007 onwards…
Scopus,
TITLE-ABS-KEY ( "television advertis*"  longitudinal )  AND  PUBYEAR  >  2007
Informit
Go to ADVANCED SEARCH
JUST PUT in television advertising (no quotes) and longitudinal (no quotes) and leave as ‘all
fields’…it only yields an additional two.
Proquest
Pop the following search term into  the search bar
ab(television) AND ab(advertising) AND ab(longitudinal)
limit to 2007  to 2017
STEP TWO:
focus only on articles that do original new longitudinal  research.

STEP THREE
looking to ‘synthesise’ these articles, summarise, compare, contrast them.
a word document AND an excel document at this stage.
The excel document can be used to summarise key characteristics and are ready to prepare into
the final document.
With “type of study” can rely on the descriptions given by the authors…things like ‘panel study’.
random control trial” etc.  Put details into these columns as necessary….It will useful for
summarising and writing stage.

Authors refer to the shortcomings in their own studies, or in the literature more broadly, in two
areas mainly:  the end of the introduction section, and the beginning of the discussion/conclusion
section (where they refer to ‘limitations’ which are pretty much the same as gaps).

Please use APA style referencing, however can tidy up the referencing in the end.  Just
remember to leave some key ‘signposts’ in your rough work, like this :  “This needs rewriting xxx,
it came from Smith 2000, page 14…”

STEP FOUR
Producing the final result will include producing a table (like in one of the samples I sent you)
summarising key aspects of marketing, as well as a written summary.   So, introduction (and
discussion section at the end) can include a broader review of the literature, based on some
important and ‘classic’ findings in the field.

focus on the literature , summarising it tightly and accurately

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Does Television Advertising Make A Difference

Abstract

Despite the advancement in technology and growth in digital market, television is still the main avenue for advertising food products. Globally, television food related advertisements promote food products such as sugary cereals as well as beverages. In the recent times, television advertising is threatened by digital advertising and hence the aim of this study was to discuss whether television advertisements make a difference in marketing with focus marketing to children. The study was based on AIDA and hierarchy of effects models of advertising. Descriptive research design was used in the study influenced by qualitative research methods. Systematic literature review research strategy was used whereby data was collected from a wide range of references with relevant information. The study findings indicated that television commercials attract attention of children and influence their consumer behaviours as well as promoting their food preferences……

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