ECO201A: Alibaba Group holding limited

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ECO201A: Alibaba Group holding limited

Alibaba Group Holding Limited

Alibaba Company was started in 1999 by Jack Ma, and it has its headquarters in China. Alibaba is an e-commerce business that offers a platform for individuals and businesses to do business. The company provides web portals that enable the businesses and individuals to sell and buy their products. Although the company is based in China, it serves people and businesses worldwide as a shopping platform, electronic payment, and a computing cloud that enables different parties to do business (Clark, & Meskimen, 2016). The company is considered to be the largest and the most valued e-commerce companies, and it operates in over two hundred countries. Technological advancement has brought significant changes in how business is conducted, and most people are now conducting their businesses through the internet. Before the introduction of the internet business success depended largely on the size and location of the premise, but the internet has offered a platform for companies to transact with people and businesses in different parts of the world.

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Description

ASSESSMENT TASK
Choose an organisation within a specific industry. Analyse the market structure of the chosen
industry by addressing the following main characteristics:
 Number of sellers
Market knowledge
 Ease or difficulty of an entry to or exit from the market
 Type of the product
 Short run vs long run profits
 Price determination
 Non-Price Competition
What do you believe are key success factors when operating in this particular industry?
Asking the questions below will help you in your analysis.
 How many companies are competing in the industry?
 Are the products offered differentiated or homogeneous?
 Is the industry fragmented, or are there clear leaders and identifiable niche players?
 How are the key players positioned in the marketplace?
 Are the key players spending heavily on advertising or other marketing
communications programs?. ECO201A: Alibaba Group holding limited.
 What are the sources of competitive advantage being exploited by the major
competitors?
 What is the nature of the product/service offered within this industry?
 What are the relevant industry regulations, if any, that could affect the firm’s
success?
 Are any of the industry players better positioned than others?
 Are regulatory changes expected in the future?
 Is information about the market easily available to every participant?
 What is the basis of price determination?
 Is it possible to achieve economic profit in the long run?
3
HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M
ECO201A Case Analysis Lndividual.Docx
Case Analysis Marking Rubric
4 3 2 1 0 Mark
Appropriate evaluation
of the market structure
for the specific industry
Shows superior knowledge
of the market structure
theory and its application
to the chosen industry.
Shows adequate knowledge of
the market structures and their
main characteristics in relation
to the chosen industry. ECO201A: Alibaba Group holding limited.
Shows some understanding of
the market structures, correct
market structure has been
identified for the chosen
industry.
Shows little understanding of the
market structures or wrong
market structure has been
identified for the particular
industry. ECO201A: Alibaba Group holding limited.
Failed to address the market
structure and its application to the
specific industry. Very little or no
understanding of the related
theory.
Clear explanation of the
main characteristics
All major characteristic of
the market structures have
been properly explained
and applied. ECO201A: Alibaba Group holding limited.
Majority of the market structure
characteristics have been
explained and applied correctly.
Some of the market structure
characteristics have been
explained and applied correctly.
Minority of the market structure
characteristics have been
explained and applied correctly.
There is little or no understanding
of the major characteristics of the
market structures and their
application. ECO201A: Alibaba Group holding limited.
The key industry
success factors have
been identified
The key success factors
provided show
comprehensive
understanding of the
industry analysed and are
reflecting current market
situation.
The key success factors of the
industry were correctly
identified. ECO201A: Alibaba Group holding limited.
Relevant industry success
factors have been provided,
however some crucial ones are
missing.
Not all industry success factors
provided are relevant.
Limited or no industry success
factors were provided.
Conclusions are
congruent with the
industry analysis
Effective conclusions were
provided. Specific data or
facts were referred to when
necessary to support the
analysis and conclusions.
Effective conclusions were
partially provided. ECO201A: Alibaba Group holding limited.
Specific data or facts were
occasionally referred when
necessary to support the
analysis and conclusions.
Effective conclusions were
provided in some areas.
Specific data or facts were not
referred when necessary to
support the analysis and
conclusions.
Limited conclusions were
provided.
Specific data or facts necessary
to support the analysis and
conclusions were not provided.
Effective conclusions were not
provided. ECO201A: Alibaba Group holding limited.
Specific data or facts necessary to
support the analysis and
conclusions were not provided.
Proper organization,
professional writing,
logical flow of analysis,
referencing
Excellent grammar,
spelling, punctuation,
professional writing, and
syntax. The document was
properly referenced with
both reference list and in
text references. ECO201A: Alibaba Group holding limited.
Adequate grammar, spelling,
punctuation, professional
writing, and syntax. The
document is referenced but
some referencing is missing.
Grammar, spelling, punctuation,
professional writing, and syntax
needs improvement. The
document is partially referenced,
reference list or in text
referencing is missing.
Grammar, spelling, punctuation,
professional writing and syntax
needs significant improvement.
The document is very poorly
referenced.
Very badly written, incorrect
grammar, inappropriate language
used, no proper structure of the
document, badly organised with
no logical flow of the arguments.
The document is missing in text
referencing and/or a reference list. ECO201A: Alibaba Group holding limited.
Total /20

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ECO201A: Alibaba Group holding limited

Alibaba Group Holding Limited

Alibaba Company was started in 1999 by Jack Ma, and it has its headquarters in China. Alibaba is an e-commerce business that offers a platform for individuals and businesses to do business. The company provides web portals that enable the businesses and individuals to sell and buy their products. Although the company is based in China, it serves people and businesses worldwide as a shopping platform, electronic payment, and a computing cloud that enables different parties to do business (Clark, & Meskimen, 2016). The company is considered to be the largest and the most valued e-commerce companies, and it operates in over two hundred countries. Technological advancement has brought significant changes in how business is conducted, and most people are now conducting their businesses through the internet. Before the introduction of the internet business success depended largely on the size and location of the premise, but the internet has offered a platform for companies to transact with people and businesses in different parts of the world………..

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