Emerging Disruptive Technologies In The Retail Industry

Emerging Disruptive Technologies In The Retail Industry

Introduction

Almost every industry is affected by the introduction go disruptive technologies particularly in production of goods and services, operations, and delivery of goods and services in the market. This report demonstrates an understanding and ability to analyse the effects of emerging disruptive technologies and trends in the retail industry by focusing on the case of Wal-Mart Supermarket chain in the United States of America. Therefore, this report identifies and critically analyses emerging disruptive technologies in the retail industry and develops a case on how Wal-Mart can undertake strategic change to address emerging disruptive technologies.

Background

Innovations have two purposes; disrupting the market for competing goods and services or others sustaining the competitive position of the existing companies. An unexpected disruption usually occurs when the existing companies are not prepared for the erosion of their markets by an innovation that was initially considered as inferior in terms performance especially in meeting customer needs (Hang, Garnsey & Ruan, 2015). Companies, regardless their size and sectors face a number of new technologies which disrupt or generate business opportunities and challenges (Schiavi & Behr, 2018). As a result, companies mainly focus on disruptive technologies as a way of providing the steady supply of new services, processes, and products thus influencing market and business structures.

Category:

Description

Emerging Disruptive Technologies In The Retail Industry

Specific Assessment Component Guidelines
Coursework 1

Assessment
Component:

Assessment
weighting:

Assessment
limits:

Assesses module
learning outcome/s:

CW1 30% 1500 words
(Approx.)

1, 2

Discussion board activity: Weeks 5-6,
UK time.
Submission to Turnitin: 07.07

Detailed guidance
You will engage in an individually assessed online discussion with peers on the module that
critically explore the question below:
IoT and data collection is affecting the core business functions in different ways which
include:
Production Optimization
• Supply Chain Management
• Asset Tracking and Management
• Financial Decision Making
• Customer Experience
Discuss the role of IoT and data collected therefrom in changing the future of any areas
mentioned above, use the appropriate case organisation of choice for discussion
development. (e.g. Amazon, Harley Davidson, Air-Linx, Aviva Drive, Caterpillar etc.)
Please note, this is not an essay but rather a discussion with your peers and thus you are
expected to:
Assessment
description:

Collaborative Activity
You will be required to engage in an online discussion to analyse a
case study and the effects of digital trends. An individual grade is
awarded.

Assessment Brief Template, Version 2, 0817 Page 5 of 12

Sensitivity: Internal

• Post your initial thoughts (400-500 words) by replying to the summative thread in the
discussion board in Blackboard and then submit a copy of this to the CW1
Turnitin submission point.
• Participate and engage substantially
• Post at least 5 or 6 meaningful and insightful responses to your and others in the
forum (each response should be up to 150 words)
• Ask insightful questions that help you and others to learn
• Offer contributions based upon literature and your own practice or experience
• Contribute to the learning of the forum
• Engage in critically collaborative inquiry
• Promote critical reflection amongst forum members
You will be assessed based upon participation, communication, the quality of your posts in
the discussion forum, academic writing skills, critical analysis and originality (see grading
rubric below).
CW1 Submission instructions:
Summarise all your contributions in a single Word document of about 1500 (Approx.)
words and then submit a copy of this to the CW1 Turnitin submission point.

University of Derby Online Learning

Assessment Brief Template, Version 2, 0817 Page 6 of 12

Sensitivity: Internal

Collaborative Grading Rubric
Criteria Exemplary Good Satisfactory Unsatisfactory Poor Nothing of
merit
Score 5 4 3 2 1 0 Participation (25%)
Posting
significant
meaningful
follow-on
responses;
being active and
dynamic in
discussion

Posting some
meaningful
follow-on
responses;
being active in
discussion with
the peers

Asking some
questions;
sharing practical
experiences
relating to the
discussion

Posting only one
initial response

Response(s)
only
tangentially
related to the
activity

Nothing of
relevance
posted

Communication (25%)
High quality
communication;
exceptional
clarity of ideas;
thoughtful and
effective
discussion;
promote critical
reflection
amongst forum
members

Very good
standard of
communication,
commendable
clarity of ideas;
contribute to
critical reflection
amongst forum
members

A sound
standard of
communication;
ideas fairly clear
and coherent;
some
contribution to
critical reflection
amongst forum
members

Emerging Disruptive Technologies In The Retail Industry

Very low
standard of
communication;
ideas unclear
and incoherent;
do not
contribute to
critical reflection
amongst forum
members

Communicatio
n
unacceptable
and not up to
graduate
standard;
ideas
confused and
incoherent

Standard
totally
unacceptabl
e, incoherent
and too brief

Research (25%)
Exceptionally
well researched;
trivial or very
minor errors;
contribute to the
learning of the
forum very well
Well
researched;
minor errors
only; contribute
to the learning of
the forum well

Adequately
researched;
some significant
errors; some
contribution to
the learning of
the forum

Insufficiently
researched;
some significant
errors; no
contribution to
the learning of
the forum

Poorly
researched;
some serious
misunderstand
ings and errors

No evidence
of research

Originality (25%)
High level of
critical analysis
and evaluation;
incisive original
thinking

Very good level
of critical
analysis and
evaluation;
significant
originality

Fairly good level
of critical
analysis and
evaluation;
some evidence
of original
thinking

Inadequate
critical analysis
and evaluation;
little evidence of
originality

A poor critical
analysis and
evaluation;
virtually no
evidence of
originality

No evidence
of evaluation
or analysis

University of Derby Online Learning

Assessment Brief Template, Version 2, 0817 Page 7 of 12

Sensitivity: Internal

Coursework 2

Assessment
Component:

Assessment
weighting:

Assessment
limits:

Assesses module
learning outcome/s:

CW2 70% 3000 words
(Approx.)

2, 3

Last submission Date/Time: Provisional feedback released:
08.08.2019 by 21.00 hrs UK time 31.08.2019

Detailed guidance
In this assessment, you demonstrate your understanding and ability to analyse the effects of
emerging technologies and trends on entire business operations using a case study. Your
case can be the organisation you are working at or any other business you are familiar with
or wish to explore.
The fully referenced report MUST contain the following sections:
Cover page: Student name, student number, title of assignment, course name, module title,
word count and date submitted.
Table of contents: Section titles with associated page numbers.
Introduction: Introduce the report, the case and the purpose of the report. Briefly introduce
the forthcoming content.
Background: Set the scene with appropriate and well-researched background discussion.
Identify the technologies and trends that have affected or can potentially affect the market(s),
segments and areas of business operations of the company. You may wish to refer to wider
context, e.g. industry trends and challenges.
Affected market: By choosing and focusing on one market (from the set you identified in the
“Background” section), you clearly and thoroughly discuss what you believe will happen
within this market segment(s) in terms of consumer expectations, needs and wants as a
result of the introduction of emerging technologies.
Assessment
description:

Individual report
You will identify and critically analyse areas of business operation in
the context of emerging technologies. You will develop a business
case for a company to undertake strategic change in the context of
emerging disruptive technologies.

University of Derby Online Learning

Assessment Brief Template, Version 2, 0817 Page 8 of 12

Sensitivity: Internal

Business operations (Business case): Present a business case for the company to
undertake strategic changes, which will be required for the business to survive and succeed
in its market (or in new markets). This can be done by comparing, contrasting and analysing
possible approaches to the associated challenges and suggesting a strategy for business
operations (using models and concepts found in the course and via wider reading) to
respond to the changes in the market (from Affected Market section) and enhance the
customer experience throughout their journey. Explore the implementation approaches
linked with the strategy.
Conclusions: Summarise the findings and suggest any areas for future work (e.g., further
potential for other emerging technologies that will affect the industry you have been writing
about).
References: A properly formatted set of references for all sources cited in the report
Please note that citing sources of concepts/theories/models and use of the academic
literature, as well as industry data and research are essential.

University of Derby Online Learning

Assessment Brief Template, Version 2, 0817 Page 9 of 12

Sensitivity: Internal

Marking criteria for Coursework 2
Grade

Identification of appropriate
case study and data.
Introduction of the case (15%)

Evidence of wider reading,
research and understanding
(20%)

Evaluation of consequences
for a chosen company (20%)

Analysis of data and information
and structure of arguments (30%)

Report presentation
(15%)

Below
35

Poor or very poor level of
identification and introduction of
the case study and data

No evidence of knowledge,
understanding and application
of theoretical frameworks

No evidence of evaluation of
consequences

No analysis of data and information Poor grammar, structure
and academic referencing
wrong throughout

35-39 Identification and introduction of
the case study and data are
unsatisfactory

Little evidence of knowledge,
wider reading and
understanding. Emerging Disruptive Technologies In The Retail Industry.

Little evidence of discussion and
evaluation of opportunities and
challenges associated with
emerging digital trends on
business operations

Analysis and structure of arguments
are poor, or fails to draw logical
conclusions. Comment is
descriptive

Vocabulary, grammar are
poor; referencing is
incorrect

40-49 The case study identified and
the data collected are
appropriate, however introduced
and justified at a satisfactory,
basic level

Some evidence of wider
reading on the topic, basic
knowledge and understanding

Some attempts to discuss and
evaluate the opportunities and
challenges associated with
emerging digital trends on
business operations

Basic analysis of data and structure
of arguments. Sufficiently analytical
but comment is rather descriptive

Vocabulary, grammar are
satisfactory; referencing of
sources is basic but
inconsistent

50-59 The case study and data
identified are relevant and
justified fairly well. A good
standard of introduction of the
case study

A reasonable evidence of
knowledge and understanding.
Wider reading and a good
level of awareness of current
issues are visible

Discuss and evaluate the
opportunities and challenges
associated with emerging digital
trends in a some areas of
business operations

Analysis and structure of arguments
are good. Interesting and logical
conclusions on the topic. A good
level of content and analysis

Vocabulary is good;
grammar is good; academic
referencing of sources is
consistent

60-69 The case study and data
identified are relevant and
justified very well. The case
study is introduced in a clear
and thoughtful way

Knowledge and understanding
are of high level.
Demonstrates wider reading
and awareness of different
perspectives

Discuss and evaluate the
opportunities and challenges
associated with emerging digital
trends in different areas of
business operations

Analysis and structure of arguments
are very good. Interesting and
justified conclusions. A very good
level of content and analysis

Vocabulary and grammar
are very good; referencing
is consistent

70-100 The case study chosen is
justified and introduced in a
highly proficient manner. The
data identified and used is
varied and appropriate

Knowledge and understanding
are of an excellent standard.
Discusses different
perspectives and current
issues accurately and supports
with extensive readings

Discuss and evaluate the
opportunities and challenges
associated with emerging digital
trends in different areas of
business operations in a highly
competent and accurate way. Emerging Disruptive Technologies In The Retail Industry.

Analysis and structure of arguments
have been performed in a mature
and reflective way. Insightful
conclusions. Meaningful content
and analysis. The flow of the report
is excellent

Vocabulary, grammar and
academic referencing are
all faultless. Emerging Disruptive Technologies In The Retail Industry.

 

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