1, Explain 5 ways of how businesses identify their target customers among all
market segments. (450w)
2, Explain 2 factors that impact budget allocation of a company on their
acquirement and retention of customers? (275w)
3, Explain 3 factors that influence a business’s price discounting strategies.
4, How to balance revenue and profits with customer satisfaction? (150w)
5, Explain 3 market strategies that focus on improving customer satisfaction.
6, How does customer satisfaction relate to customer loyalty? (150w)
7, Explain why investment in market research is necessary and beneficial to
business decisions and management? (200w)
8, How does channel conflict impact pricing decisions of a company? (200w)
9, How to minimize channel conflict? (175w)
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