“Examine The Effectiveness Of Different Channel Advertising That Influence Customer”

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“Examine The Effectiveness Of Different Channel Advertising That Influence Customer”

  1. Introduction

Advertising is a communication strategy used by marketers to encourage the audience for making decisions in favour of a particular product or service offered in the market. Currently, advertisers allocate huge budgets to several advertising platforms such as social media, television, displays, email, and catalogue among others. In the current multi-channel environment, marketers need to develop tools and strategies that would gave advertising response across multiple channels so that they can identify the channels producing the best sales return and make budgeting decisions based on the feedback on the most appropriate channels to advertise on and which customers to target. With the increased penetration of the internet and smartphones, several marketers have invested heavily on online multi-channel advertising such as emails, social media, and websites. However, most of advertisers do not use collected consumer-level exposure data to know who much they spend on various advertising channel. Advertisement is very costly and hence there is a need to examine the effectiveness of advertising platform to identify the most appropriate for a particular target customer group. Some marketers believe that advertising their brands on multi-channel would increase their brand popularity and awareness but this is misinformed concept. It is important to understand that customers are influenced in their purchasing decisions by different advertising platforms and hence it is important to examine the most appropriate platforms for a particular target customer group to avoid wasting resources on inappropriate and ineffective advertising platforms.

The objective of this research is to explore the effectiveness of the customer when they receive the advertisement come from the different channel. Analyse the influence that customers receive the same type of the advertisement in the different way.

The study seeks to answer the following research questions?

  1. What is the most popular way for the advertisement for the company at the moment?
  2. What are the feedback rates for these channels of the advertisement?
  • What is the most effective way for the customer to receive these advertisements?
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Description

the topic is :Examine the effectiveness of different channel advertise that influence customer
Research question and objectives:
The objective of this research is to explore the effectiveness of the customer when they receive the advertisement come from the different channel. Analyse the influence that customers receive the same type of the advertisement in the different way. “Examine The Effectiveness Of Different Channel Advertising That Influence Customer”.
The research question:
What is the most popular way for the advertisement for the company at the moment?
What are these feedback rate for these chanel of the advertisement?
What is the most effective way for the customer to receive these advertisements?
“Examine The Effectiveness Of Different Channel Advertising That Influence Customer”
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“Examine The Effectiveness Of Different Channel Advertising That Influence Customer”

  1. Introduction

Advertising is a communication strategy used by marketers to encourage the audience for making decisions in favour of a particular product or service offered in the market. Currently, advertisers allocate huge budgets to several advertising platforms such as social media, television, displays, email, and catalogue among others. In the current multi-channel environment, marketers need to develop tools and strategies that would gave advertising response across multiple channels so that they can identify the channels producing the best sales return and make budgeting decisions based on the feedback on the most appropriate channels to advertise on and which customers to target. With the increased penetration of the internet and smartphones, several marketers have invested heavily on online multi-channel advertising such as emails, social media, and websites. However, most of advertisers do not use collected consumer-level exposure data to know who much they spend on various advertising channel. Advertisement is very costly and hence there is a need to examine the effectiveness of advertising platform to identify the most appropriate for a particular target customer group. Some marketers believe that advertising their brands on multi-channel would increase their brand popularity and awareness but this is misinformed concept. It is important to understand that customers are influenced in their purchasing decisions by different advertising platforms and hence it is important to examine the most appropriate platforms for a particular target customer group to avoid wasting resources on inappropriate and ineffective advertising platforms. “Examine The Effectiveness Of Different Channel Advertising That Influence Customer”.

The objective of this research is to explore the effectiveness of the customer when they receive the advertisement come from the different channel. Analyse the influence that customers receive the same type of the advertisement in the different way.

The study seeks to answer the following research questions?

  1. What is the most popular way for the advertisement for the company at the moment?
  2. What are the feedback rates for these channels of the advertisement?
  • What is the most effective way for the customer to receive these advertisements?

“Examine The Effectiveness Of Different Channel Advertising That Influence Customer”

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