Human resource management is very critical and important in any organization because it impacts on the performance and productivity a company. Companies face the challenge of retaining talents due to increased talent competition in the labour market. Companies across the world face the challenge of employee turnover and despite that this topic is widely studied high turnover rates continue to be a challenge to performance and productivity.  There are various talent retention strategies employed by private sector companies globally and in Hong Kong and hence it is important to study the effectiveness of these strategies. Therefore, the aim of the study was to investigate and evaluate the factors that affect employee retention in private sectors in HK focusing on Shun Tak Holdings Limited. Four strategies; job satisfaction, work-life balance, staff training, and reward systems were analysed in the study. Descriptive case research design was employed by focusing on the case of Shun Tak Holdings Limited. Data was collected from employees working in different departments in the company. A sample size of 100 employees was used to test the research objectives. The study findings indicated that there is a strong positive relationship between two independent variables (work- life balance and job satisfaction) and employee retention while there is a weak relationship between staff training and rewards and talent retention.




Title of proposed research study
Factors Affecting Talent Retention in the Private Sector in Hong Kong with a Focus on Shun Tak Holdings Limited


1. What is the aim of your study? What are the objectives for your study?
To examine the factors that affect talent retention in the private sector in HK with a focus on Shun Tak
Holdings Limited
2. Explain the rationale for this study (refer to relevant research literature in your response).
This research has been chosen due to the high rate of employee turnover in the private sector. High employee
turnover in HK’s private sector is not a matter of finances. This study was proved by a study conducted by AON in
2012 that revealed that employee turnover rate was 18.9% despite continuous increase in salaries in HK’s private
sector. Therefore, this study was selected to investigate what causes high turnover rates and how it can be addressed.
3. Provide an outline of your study design and methods.
Survey design will be used to gather quantitative research data. Data collection will be done through
structured questionnaires. Research Onion suggested by Saunders et al (2012) will be used in the study:
Research Philosophy: Positivism research philosophy will be used because it views research as a method
truth discovery to understand the reality as well as to make predictions and generalizations.
Research Approach: Deductive research approach will be used in the study because the study aims at
testing a research hypothesis rather than developing a theory as the case of inductive approach.
Research Strategy: A survey research strategy will be used in the study. Survey strategy will be used
because it gathers data from a large sample size and it is easy to analyse quantitative data.
Research Choices: A mono method choice will be used whereby only quantitative data will be collected
and analysed to test the research hypothesis.
Techniques and Procedures: Questionnaire method will be used to collect data. Since I work at Shun Tak
Holdings Limited it will be easy to gather data. Random sampling method will be used whereby participants
will be selected randomly. Pearson’s correlation, regression, and measures of central tendency such as
mean and standard deviation quantitative data analysis methods will be used to analyse data.
4. Please provide a detailed description of the study sample, covering selection, sample profile,
recruitment and if appropriate, inclusion and exclusion criteria.
A sample of 50 participants will be selected. Participants will be selected randomly whereby I will stand at
the gate of the company and select participants as they go home. The study will cover the employees from
different departments. No employee will be surveyed more than once; all employees are qualified for the
study regardless of their department or status.
5. Are payments or rewards/incentives going to be made to the participants? Yes  No 
If so, please give details below.
6. Please indicate how you intend to address each of the following ethical considerations in your
study. If you consider that they do not relate to your study please say so.
Guidance to completing this section of the form is provided at the end of the document.
a. Consent: I will clearly explain the research objectives and obtain consent from participants to
b. Deception: The study will not involve any deceptive approach because all participants will be
party to informed consent.
c. Debriefing: All the participants will be provided with a Participant Debriefing and Withdrawal Letter
d. Withdrawal from the investigation: All participants will be provided with Participant Debriefing
and Withdrawal Letter and Consent Letter
e. Confidentiality: Confidentiality will be assured through Participant Debriefing and Withdrawal
Letter and Consent Letter. Unique coding will be used to identify participants rather their identities
f. Protection of participants: The participants will not be limited to any emotional, psychological, or
physical harm.
g. Observation research: Not applicable
h. Giving advice: No advice will be offered
i. Research undertaken in public places: Not applicable
j. Data protection: The filled questionnaires will be safely kept
k. Animal Rights: Not applicable

Revised Jan 2012

l. Environmental protection: Not applicable
7. Are there any further ethical implications arising from your proposed research? Yes  No 
If your answer was no, please explain why.
8. Have / do you intend to request ethical approval from any other body/organisation? Yes  No 
If ‘Yes’ – please give details
9. What resources will you require? (e.g. psychometric scales, IT equipment, specialised software,
access to specialist facilities, such as microbiological containment laboratories).
10. What study materials will you use? (Please give full details here of validated scales, bespoke
questionnaires, interview schedules, focus group schedules etc and attach all materials to the
A structured questionnaire will be used seeking demographic and retention information of the participants
Which of the following have you appended to this application?
 Focus group questions  Psychometric scales
 Self-completion questionnaire  Interview questions
 Other debriefing material  Covering letter for participants
 Information sheet about your research study  Informed consent forms for participants
 Other (please describe)