IN THE Shun Tak Limited IN HONG KONG

  • Study Background

Globally, organizations regardless of their size, status, age, and industry face the cost of high employee turnover though it is not widely known. Companies and businesses keep track records of various costs incurred such as supplies, maintenance, and payroll among others but very few of them consider the cost of employee turnover (Turkyilmaz, Akman, Ozkan & Pastuszak 2011; Sanda & Ntsiful 2013; Mamun & Hasan 2017). In the current world of increased competition and advanced technology, human resource has turned out to be the most imperative asset that a company can possess. As such, companies compete with their human resources. Globally, companies compete for human resources with companies such as Google, Apple, Bayer, IBM, and Bosch being ranked as among the best employers in terms of employee satisfaction (Mathimaran & Kumar 2017). Employee turnover has escalated in Asian context because of the widely held belief that employees in Asian countries have developed bad attitudes because of the labour shortage in these countries (Khatri, Fern & Budhwar 2001). As such, employees are believed to job- hop without any good reason or even for fun. Motivating and retaining employees is a great concern for Chinese and Hong Kong’s companies (Chiu, Luk & Tang 2002). According to Chiu, Luk and Tang (2002), job security, promotion, and type of work are most common retention strategies for men in Hong Kong while company and job security are important factors to women.




Request for ethical approval for students on taught programmes
Please complete this form and return it to your supervisor as advised in your module handbook.
Feedback on your application will be via your supervisor or co-ordinator. FACTORS AFFECTING TALENT RETENTION IN THE Shun Tak Limited IN HONG KONG.

Programme name and

UDOL-OLUAQ: Bachelor of Science (Honours) in Business and Management

Module name and code: 2018-UDOL-2019-01-28-6IM995: Applied Research Project
Title of proposed research study
Factors Affecting Talent Retention in the Private Sector in Hong Kong with a Focus on Shun Tak Holdings Limited

Supervisor Comments
Are the ethical implications of the proposed research
adequately described in this application?

Yes  No 

Does the overall study have low, moderate or high risk in
terms of ethical implications?

Low  Moderate  High 

Does the study method describe a process of research that
is ethically sound?

Yes  No 

1. What is the aim of your study? What are the objectives for your study?
To examine the factors that affect talent retention in the private sector in HK with a focus on Shun Tak
Holdings Limited
2. Explain the rationale for this study (refer to relevant research literature in your response).
This research has been chosen due to the high rate of employee turnover in the private sector. High employee
turnover in HK’s private sector is not a matter of finances. This study was proved by a study conducted by AON in
2012 that revealed that employee turnover rate was 18.9% despite continuous increase in salaries in HK’s private
sector. Therefore, this study was selected to investigate what causes high turnover rates and how it can be addressed.
3. Provide an outline of your study design and methods.
Survey design will be used to gather quantitative research data. Data collection will be done through
structured questionnaires. Research Onion suggested by Saunders et al (2012) will be used in the study:
Research Philosophy: Positivism research philosophy will be used because it views research as a method
truth discovery to understand the reality as well as to make predictions and generalizations.
Research Approach: Deductive research approach will be used in the study because the study aims at
testing a research hypothesis rather than developing a theory as the case of inductive approach.
Research Strategy: A survey research strategy will be used in the study. Survey strategy will be used
because it gathers data from a large sample size and it is easy to analyse quantitative data.
Research Choices: A mono method choice will be used whereby only quantitative data will be collected
and analysed to test the research hypothesis.
Techniques and Procedures: Questionnaire method will be used to collect data. Since I work at Shun Tak
Holdings Limited it will be easy to gather data. Random sampling method will be used whereby participants
will be selected randomly. Pearson’s correlation, regression, and measures of central tendency such as
mean and standard deviation quantitative data analysis methods will be used to analyse data.
4. Please provide a detailed description of the study sample, covering selection, sample profile,
recruitment and if appropriate, inclusion and exclusion criteria. FACTORS AFFECTING TALENT RETENTION IN THE Shun Tak Limited IN HONG KONG.
A sample of 50 participants will be selected. Participants will be selected randomly whereby I will stand at
the gate of the company and select participants as they go home. The study will cover the employees from
different departments. No employee will be surveyed more than once; all employees are qualified for the
study regardless of their department or status.
5. Are payments or rewards/incentives going to be made to the participants? Yes  No 
If so, please give details below.
6. Please indicate how you intend to address each of the following ethical considerations in your
study. If you consider that they do not relate to your study please say so.
Guidance to completing this section of the form is provided at the end of the document.
a. Consent: I will clearly explain the research objectives and obtain consent from participants to
b. Deception: The study will not involve any deceptive approach because all participants will be
party to informed consent.
c. Debriefing: All the participants will be provided with a Participant Debriefing and Withdrawal Letter
d. Withdrawal from the investigation: All participants will be provided with Participant Debriefing
and Withdrawal Letter and Consent Letter
e. Confidentiality: Confidentiality will be assured through Participant Debriefing and Withdrawal
Letter and Consent Letter. Unique coding will be used to identify participants rather their identities
f. Protection of participants: The participants will not be limited to any emotional, psychological, or
physical harm.
g. Observation research: Not applicable
h. Giving advice: No advice will be offered
i. Research undertaken in public places: Not applicable
j. Data protection: The filled questionnaires will be safely kept
k. Animal Rights: Not applicable

Revised Jan 2012

l. Environmental protection: Not applicable
7. Are there any further ethical implications arising from your proposed research? Yes  No 
If your answer was no, please explain why.
8. Have / do you intend to request ethical approval from any other body/organisation? Yes  No 
If ‘Yes’ – please give details
9. What resources will you require? (e.g. psychometric scales, IT equipment, specialised software,
access to specialist facilities, such as microbiological containment laboratories).
10. What study materials will you use? (Please give full details here of validated scales, bespoke
questionnaires, interview schedules, focus group schedules etc and attach all materials to the
A structured questionnaire will be used seeking demographic and retention information of the participants
Which of the following have you appended to this application?
 Focus group questions  Psychometric scales
Self-completion questionnaire  Interview questions
 Other debriefing material  Covering letter for participants
 Information sheet about your research study  Informed consent forms for participants
 Other (please describe)