Gillette ‘We Believe’ Ad

$14.00

Gillette ‘We Believe’ Ad

There is a thin line between ethicality and advertising.  For most business, the end justifies the means and they would not mind overlooking ethical issue so long as they achieve their marketing objectives. In an effort to create brand awareness, businesses are tempted to use any means, including controversial and unethical means, to attain marketing targets. However, utilitarian ethical theory, any business decision should be good for all the stakeholders, and moral theory holds that businesses have the moral obligation to conducting their business in a morality acceptable manner. However, businesses have always overlooked such dictates in their advertising. In her recent article, Stenchyson (2019) discuss that controversial Gillette ad “We Believe” which she criticizes for bordering on toxic masculinity.

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Gillette ‘We Believe’ Ad

Choose a piece of recent news that involves an organization’s controversial marketing activity. Identify the influenced stakeholders and the organization’s socially irresponsible aspects of the news. Search for more information and discuss the organization’s socially responsible aspects and their relevant stakeholders.

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Gillette ‘We Believe’ Ad

There is a thin line between ethicality and advertising.  For most business, the end justifies the means and they would not mind overlooking ethical issue so long as they achieve their marketing objectives. In an effort to create brand awareness, businesses are tempted to use any means, including controversial and unethical means, to attain marketing targets. However, utilitarian ethical theory, any business decision should be good for all the stakeholders, and moral theory holds that businesses have the moral obligation to conducting their business in a morality acceptable manner. However, businesses have always overlooked such dictates in their advertising. In her recent article, Stenchyson (2019) discuss that controversial Gillette ad “We Believe” which she criticizes for bordering on toxic masculinity………

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