Global Supply Chain – Kentucky Fried Chicken (KFC)

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Global Supply Chain – Kentucky Fried Chicken (KFC)

Kentucky Fried Chicken (KFC) is an American multinational fast food restaurant
specializing in friend chicken. The company is headquartered in Louisville, Kentucky, USA, and
it is the second largest restaurant chain in the world with about 200,000 stores in 123 countries.
An efficient supply chain is one of the strengths of coordinated global operations of the
company.
Transport and logistics plays a critical role in the efficiency of a supply chain. However,
most businesses underrate the important of the two functions and mostly push them to the
peripheral as they are considered non-value adding.

Category:

Description

Marking Criteria for assessment task 2a (Project report worth 20%): Rubrics for Project report

Assessment Task 2: Project report plus presentation (Group)
Assessment task 2; (Group) (30%): Project report (Assessment task 2a) and presentation (Assessment
task 2b) Assessment task 2 consists of a research and analysis report with maximum 3000 words, excluding
Criteria F(Fail). Global Supply Chain – Kentucky Fried Chicken (KFC).
Z <50%

P (Pass)
50%- 64%

C (Credit)
65% – 74%

D (Distinction)
75%- 84%

HD (High Distinction) >
85%

Introduction
and
background
of the
organisation
Mark: 4

Fails to establish
relevance of the
problem
statement and
the case with
any data or
information.
Scope not
defined. Global Supply Chain – Kentucky Fried Chicken (KFC).

Fails to establish
minimum
appeal for the
rest of the
report to an
expert.

Presented effort to
convey the problem
statement and the
relevance of the
case with some key
information and
data.
Properly introduce
the company with
good background
information.

Define scope of the
report and a small
outline of the
content covered.

Satisfactorily
established
the problem
statement
based on the
studied
context and
the selected
case. Global Supply Chain – Kentucky Fried Chicken (KFC).

Defined scope
of the report
with
appropriate
use of
relevant data
or
information.

Create strong
statement
regarding the
problem
statement
considering the
bigger aspects of
the issue with
excellent data or
information.

Presents clear
justification of the
case selection and
practical
relevance.

Professional standard:
Strong arguments to
create a compelling
significance about the
findings of the report.
Contains succinct
problem definition,
scope of the report,
introducing the chosen
case with strong
connections between
theories and practices
supported by critical
data or information.
Establish bold statement
regarding the
contribution and
implications of the
report based on
evidence. Global Supply Chain – Kentucky Fried Chicken (KFC).

Data/inform
ation
collection
Mark: 4

No information
or data.
No explanation
of data collection
methodology.
Presented data
without
disclosing
source.

Some relevant and
useful data and
information
collected and
presented.
Explanation of data
collection
methodology
requires clarification.

Satisfactory
information or
data collected
and presented.
Data collection
method needs
further
explanation
and
justification.

Meaningful
information or
data obtained
through applying
an appropriate
methodology with
comprehensive
explanation and
data presented
appropriately
considering the
problem
statement.

Professional standard:
Obtained and presented
critical information or
data to support
observations, analysis
and recommendation.
Robust and appropriate
methodology with clear
justification executed
flawlessly and can be
replicated in different
context and time.

Analysis
Mark: 8

No analysis
presented.
Analysis with
inappropriate
tools, concepts
or theories

Analysis presents
limited application
of concepts, tools or
knowledge learned
in the subject.
Analysis presents
limited competency
in selecting and
appropriate tools
and concepts of
operations and
supply chain
management and
applying with
collected data set.
Partial
analysis, that
presents good
evidence of
selection and
application of
appropriate
data analysis
tools and
concept with
more room for
further
analysis,
explanation
and
interpretation.

Good analysis that
demonstrate
competent
applications of
knowledge of
operations and
supply chain.
Analysis is
presented with
sufficient
meaningful visuals
such as metrics,
tables and figures
for effective
communication of
the key findings.

Professional standard:
Analysis uncovers
multiple aspects of the
problem statements by
selecting and applying
appropriate tools and
concepts from the
contents covered in the
subject in a creative
manner to produce
results with significant
managerial implications.
Analysis demonstrates
advanced knowledge on
the tools or concepts
presented in the report.

Discussion
and
Conclusion
Mark: 2

No discussion
presented.
Discussion does
not relate with
the findings,
analysis and the
problem
statement.

Discussion presents
lack of connections
between the
findings of the
analysis and the
relevant literature.
Inappropriate tools
and concepts are
selected with
minimum
demonstration of
appropriate
application.
Demonstration of
understanding in
selecting
appropriate tool,
however, mostly
applied in an
inaccurate manner
and supportive
arguments contains
subjectivity and
inappropriate
evidences and
reasoning.

Discussion
connects the
relevant
literature and
findings of the
analysis with
absence of
strong logical
flow and
coherence,
rather
presents
narratives
surrounding
concepts
around topic
areas in an
isolated
manner.
Recommendat
ions are not
strongly
supported by
the analysis.

Discussion offers
sufficient effort to
identify the
relevance of the
key findings in the
practical context
in lights of
academic
literature.
Offers feasible
and practical
recommendations
supported by
findings and
analysis.
Maintains logical
flow, coherences
and sequences
while transitioning
between ideas and
concepts.
Research
limitations are not
disclosed.

Professional standard:
Discussion connects the
findings with the
relevant literature to
justify the contribution
and to articulate
practical implications
that will create strong
avenue for appreciation
of this scholarly work by
the experts and
managers.
Recommendations can
be practically adopted
with defined advantage
supported by the
analysis.
Practical implications
should be convincing to
practicing managers
Research limitations are
disclosed and
suggestions offered for
further improvement.

References
Mark: 2

No or irrelevant
citations.
Absence of in-
text or end of
report reference
list.

Few citations.
Inaccurate
referencing style.
Frequent mistakes
in both in-text and
end of references
list.

Good citations
from relevant
literature with
frequent
mistakes.

Adequate citations
covered within
relevant literature
with occasional
mistakes.

Professional standard:
Citations cover top tier
journals. In-text citations
are incorporated
thoughtfully. Listed with
accuracy following UTS
Harvard referencing
style.

executive summary, appendices and references (2a) and a group presentation with maximum duration 10
minutes followed by a 5 minutes Q &A session with a total duration of 15 minutes (2b). Global Supply Chain – Kentucky Fried Chicken (KFC).
In this project, each group needs to identify and explain about an issue in operations and supply chain
management and offer solutions/recommendations. For explaining the issue in operations and supply
chain, you will need some data/information. You can investigate a real-life case from an organisation. But
you need to discuss with your group members and select and collect data from the organisation. We will
not assign you to an organisation. However, if you feel, it would be difficult to collect data/information
from a real organisation, you can collect data/information from secondary sources from online, company's
annual reports or related operations and supply chain management articles and news. Global Supply Chain – Kentucky Fried Chicken (KFC).
Getting started: selecting topic and sources for data collection from real organisation or secondary
sources
Schedule of the project is as follows.
Finalising group: 28 March – Each group will have 5 members and submit your ‘Group protocol work’ form
– which is uploaded under week 2 materials. Global Supply Chain – Kentucky Fried Chicken (KFC).
Selecting topic: 11 April – you need to submit your topic and a brief description (one paragraph) of the
project to your tutor by email and printed copy. It should be written in an A4 page with name and student
ID of all group members.
Working and collecting data: 11 April – 02 May – project work, data collection, analysis and so on. Every
member must participate equally
Preparing report: 02 May – 21 May – writing report – every member must participate equally
Discussion with tutor: 28 March, 04 April, 11 April, 18 April, 02 May, 09 May and 16 May during tutorial –
Tutors will help if you have any query.
Submission of Report: Submit your report in UTS online – only group leader
needs to submit in UTS online.
Group presentation: 23 and 30 May during the tutorial – Present your group report – every member must
participate equally.
Submission of presentation slides: due at 11:59 pm 30 May– Submit your slides in UTS online – only group
leader needs to submit in UTS online. Global Supply Chain – Kentucky Fried Chicken (KFC).
File name for submission: You must write group and tutorial number in the submission title in Turnitin
both for group report and presentation slides. For example ‘Group 2 Tutorial 3’.

Note: If you have any issue with group members/activities, talk to your tutor as early as possible. Tutor
will help you to resolve the issue. No complain will be accepted closer/after the submission without prior
notification.
You need to consider a single but significant issue. Don’t consider multiple issues as it will degrade the
quality of work. You need to consider yourself being a consultant helping with the issue. We are looking for
creative solutions proposed by groups. Global Supply Chain – Kentucky Fried Chicken (KFC).
Examples of issues could be:
1) Different risks – transportation risk, manufacturing risk
2) Delay in supply
3) Supply failure
4) Technology failure, security issue
5) Project delay and uncertainty
6) Machine breakdown
7) Process interruption
8) Supply chain integration problem
9) Supply chain coordination problem
10) Quality issue – defective products, low quality products
11) Productivity issue – having less productivity, loss due to lower productivity
12) Inventory management issue – stock out, excess inventory, unfulfilled demand
13) Demand forecasting – inaccurate forecast and demand fluctuation

Examples of solutions could be:
1. Green (environmentally sustainable) operations/supply chain management.
2. Risk mitigation and management techniques
3. Strategic capacity management
4. Flexible systems
5. Six sigma quality control
6. Lean supply chain
7. Designing logistic, distribution and transportation system
8. Multiple sourcing
9. The use of optimisations techniques
10. Internet of things
11. Big data analysis

12. Using technology for operations/supply chain practices
13. Advanced manufacturing systems
Students will need to collect data from actual organisations and/or secondary sources. Valid sources for
obtaining such data may include:
1. Visits to the case company and interviewing key personnel (if you choose to do this,
interview questions should be included in appendices)
2. Secondary data from online (it should be reliable and valid online data sources such as
data from other research publications, databases and so on. WIKIPEDIA is not a suitable
one)
3. Company’s annual/quarterly reports
4. Related operations and supply chain management articles and news.
NOTE: If you choose to investigate a real operations/supply chain problem facing the organisation you work
for. Remember this is a group assignment and you need to convince your group members on the topic you
propose and share responsibilities. You also need to discuss this with tutor at least 3 weeks before the
assignment due date to make sure that the scope and scale of the problem is consistent with those of the
other groups.
You need to advise your tutor of the topic and small abstract by Wednesday 12 April. Tutor will discuss
about the project work during the tutorial as specified in the schedule. Global Supply Chain – Kentucky Fried Chicken (KFC).
Structure and format of report:
1) Title page (Provided through UTSOnline)
2) Executive summary
Main problems/issues
Main recommendations
Expected benefits, and potential risks
3) Introduction
The introduction should include background to the project and an explanation of the main issues and
problems. Briefly set out an explanation of how you tackled the case and how the report is organised.
Problems and issues should be adequately discussed and, if appropriate, prioritized. Global Supply Chain – Kentucky Fried Chicken (KFC).
4) Data/information Collection
Here you explain the methodology or sources of data/information and how do you collected. You should
also describe the type of data (qualitative or quantitative) and how collected data can be useful. You can
collect data from real-life organisation or using secondary sources. You can also use some database such as

scopus, google scholar, science direct and so on if you collect data from secondary sources. In these
databases, you can find lot of published papers with their own data; you can use them but must be cited.
5) Analysis
In this section, you will analyse the data and summarise the findings. Use graph, table, figures, etc to
explain your analysis. The analysis must be supported with data. Your recommendations must be
reasonable with innovative solution and supported with some indication of cost. I expect you to have a
detailed understanding of the capability of any technology you suggest. Generic descriptions will not be
accepted; they should be specifically related and relevant to the problem in your case. You should also
support your ideas and statement with relevant literature. Global Supply Chain – Kentucky Fried Chicken (KFC).

6) Discussion and Conclusion
You need to discuss your findings and how the findings can be helpful for the business and what are the
risks for implementation. You should also discuss if there any limitation of the study. Conclusion opens with
a brief summary of the report and then considers the consequences of the suggestions. No new material
should be introduced in this section
7) Appendices (if any)
Your appendices may contain, for example, detailed tables of data, details of how you did a calculation,
interview records if included, or photographs if of some interest.
8) References
The project is directed at the collection and analysis of data, if you use material from another source then
references it properly. You need to cite 10-15 references from journal, report and so on. A video link for
referencing style (Harvard referencing style) for UTS Business School is available at
https://youtu.be/9hyI1iw-YQw. You should cite at least 15 references. Global Supply Chain – Kentucky Fried Chicken (KFC).

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Global Supply Chain – Kentucky Fried Chicken (KFC)

Kentucky Fried Chicken (KFC) is an American multinational fast food restaurant
specializing in friend chicken. The company is headquartered in Louisville, Kentucky, USA, and
it is the second largest restaurant chain in the world with about 200,000 stores in 123 countries.
An efficient supply chain is one of the strengths of coordinated global operations of the
company. Global Supply Chain – Kentucky Fried Chicken (KFC).
Transport and logistics plays a critical role in the efficiency of a supply chain. However,
most businesses underrate the important of the two functions and mostly push them to the
peripheral as they are considered non-value adding…….

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