Marking Criteria for assessment task 2a (Project report worth 20%): Rubrics for Project report
Assessment Task 2: Project report plus presentation (Group)
Assessment task 2; (Group) (30%): Project report (Assessment task 2a) and presentation (Assessment
task 2b) Assessment task 2 consists of a research and analysis report with maximum 3000 words, excluding
Criteria F(Fail). Global Supply Chain – Kentucky Fried Chicken (KFC).
65% – 74%
HD (High Distinction) >
Fails to establish
relevance of the
the case with
any data or
defined. Global Supply Chain – Kentucky Fried Chicken (KFC).
Fails to establish
appeal for the
rest of the
report to an
Presented effort to
convey the problem
statement and the
relevance of the
case with some key
the company with
Define scope of the
report and a small
outline of the
based on the
case. Global Supply Chain – Kentucky Fried Chicken (KFC).
of the report
bigger aspects of
the issue with
excellent data or
justification of the
case selection and
Strong arguments to
create a compelling
significance about the
findings of the report.
scope of the report,
introducing the chosen
case with strong
theories and practices
supported by critical
data or information.
Establish bold statement
implications of the
report based on
evidence. Global Supply Chain – Kentucky Fried Chicken (KFC).
of data collection
Some relevant and
useful data and
Explanation of data
Obtained and presented
critical information or
data to support
Robust and appropriate
methodology with clear
flawlessly and can be
replicated in different
context and time.
of concepts, tools or
in the subject.
in selecting and
and concepts of
collected data set.
more room for
Good analysis that
such as metrics,
tables and figures
the key findings.
multiple aspects of the
problem statements by
selecting and applying
appropriate tools and
concepts from the
contents covered in the
subject in a creative
manner to produce
results with significant
advanced knowledge on
the tools or concepts
presented in the report.
not relate with
analysis and the
lack of connections
findings of the
analysis and the
and concepts are
applied in an
findings of the
areas in an
ions are not
sufficient effort to
relevance of the
key findings in the
in lights of
between ideas and
limitations are not
Discussion connects the
findings with the
relevant literature to
justify the contribution
and to articulate
that will create strong
avenue for appreciation
of this scholarly work by
the experts and
be practically adopted
with defined advantage
supported by the
should be convincing to
Research limitations are
suggestions offered for
No or irrelevant
Absence of in-
text or end of
in both in-text and
end of references
Citations cover top tier
journals. In-text citations
thoughtfully. Listed with
accuracy following UTS
executive summary, appendices and references (2a) and a group presentation with maximum duration 10
minutes followed by a 5 minutes Q &A session with a total duration of 15 minutes (2b). Global Supply Chain – Kentucky Fried Chicken (KFC).
In this project, each group needs to identify and explain about an issue in operations and supply chain
management and offer solutions/recommendations. For explaining the issue in operations and supply
chain, you will need some data/information. You can investigate a real-life case from an organisation. But
you need to discuss with your group members and select and collect data from the organisation. We will
not assign you to an organisation. However, if you feel, it would be difficult to collect data/information
from a real organisation, you can collect data/information from secondary sources from online, company's
annual reports or related operations and supply chain management articles and news. Global Supply Chain – Kentucky Fried Chicken (KFC).
Getting started: selecting topic and sources for data collection from real organisation or secondary
Schedule of the project is as follows.
Finalising group: 28 March – Each group will have 5 members and submit your ‘Group protocol work’ form
– which is uploaded under week 2 materials. Global Supply Chain – Kentucky Fried Chicken (KFC).
Selecting topic: 11 April – you need to submit your topic and a brief description (one paragraph) of the
project to your tutor by email and printed copy. It should be written in an A4 page with name and student
ID of all group members.
Working and collecting data: 11 April – 02 May – project work, data collection, analysis and so on. Every
member must participate equally
Preparing report: 02 May – 21 May – writing report – every member must participate equally
Discussion with tutor: 28 March, 04 April, 11 April, 18 April, 02 May, 09 May and 16 May during tutorial –
Tutors will help if you have any query.
Submission of Report: Submit your report in UTS online – only group leader
needs to submit in UTS online.
Group presentation: 23 and 30 May during the tutorial – Present your group report – every member must
Submission of presentation slides: due at 11:59 pm 30 May– Submit your slides in UTS online – only group
leader needs to submit in UTS online. Global Supply Chain – Kentucky Fried Chicken (KFC).
File name for submission: You must write group and tutorial number in the submission title in Turnitin
both for group report and presentation slides. For example ‘Group 2 Tutorial 3’.
Note: If you have any issue with group members/activities, talk to your tutor as early as possible. Tutor
will help you to resolve the issue. No complain will be accepted closer/after the submission without prior
You need to consider a single but significant issue. Don’t consider multiple issues as it will degrade the
quality of work. You need to consider yourself being a consultant helping with the issue. We are looking for
creative solutions proposed by groups. Global Supply Chain – Kentucky Fried Chicken (KFC).
Examples of issues could be:
1) Different risks – transportation risk, manufacturing risk
2) Delay in supply
3) Supply failure
4) Technology failure, security issue
5) Project delay and uncertainty
6) Machine breakdown
7) Process interruption
8) Supply chain integration problem
9) Supply chain coordination problem
10) Quality issue – defective products, low quality products
11) Productivity issue – having less productivity, loss due to lower productivity
12) Inventory management issue – stock out, excess inventory, unfulfilled demand
13) Demand forecasting – inaccurate forecast and demand fluctuation
Examples of solutions could be:
1. Green (environmentally sustainable) operations/supply chain management.
2. Risk mitigation and management techniques
3. Strategic capacity management
4. Flexible systems
5. Six sigma quality control
6. Lean supply chain
7. Designing logistic, distribution and transportation system
8. Multiple sourcing
9. The use of optimisations techniques
10. Internet of things
11. Big data analysis
12. Using technology for operations/supply chain practices
13. Advanced manufacturing systems
Students will need to collect data from actual organisations and/or secondary sources. Valid sources for
obtaining such data may include:
1. Visits to the case company and interviewing key personnel (if you choose to do this,
interview questions should be included in appendices)
2. Secondary data from online (it should be reliable and valid online data sources such as
data from other research publications, databases and so on. WIKIPEDIA is not a suitable
3. Company’s annual/quarterly reports
4. Related operations and supply chain management articles and news.
NOTE: If you choose to investigate a real operations/supply chain problem facing the organisation you work
for. Remember this is a group assignment and you need to convince your group members on the topic you
propose and share responsibilities. You also need to discuss this with tutor at least 3 weeks before the
assignment due date to make sure that the scope and scale of the problem is consistent with those of the
You need to advise your tutor of the topic and small abstract by Wednesday 12 April. Tutor will discuss
about the project work during the tutorial as specified in the schedule. Global Supply Chain – Kentucky Fried Chicken (KFC).
Structure and format of report:
1) Title page (Provided through UTSOnline)
2) Executive summary
Expected benefits, and potential risks
The introduction should include background to the project and an explanation of the main issues and
problems. Briefly set out an explanation of how you tackled the case and how the report is organised.
Problems and issues should be adequately discussed and, if appropriate, prioritized. Global Supply Chain – Kentucky Fried Chicken (KFC).
4) Data/information Collection
Here you explain the methodology or sources of data/information and how do you collected. You should
also describe the type of data (qualitative or quantitative) and how collected data can be useful. You can
collect data from real-life organisation or using secondary sources. You can also use some database such as
scopus, google scholar, science direct and so on if you collect data from secondary sources. In these
databases, you can find lot of published papers with their own data; you can use them but must be cited.
In this section, you will analyse the data and summarise the findings. Use graph, table, figures, etc to
explain your analysis. The analysis must be supported with data. Your recommendations must be
reasonable with innovative solution and supported with some indication of cost. I expect you to have a
detailed understanding of the capability of any technology you suggest. Generic descriptions will not be
accepted; they should be specifically related and relevant to the problem in your case. You should also
support your ideas and statement with relevant literature. Global Supply Chain – Kentucky Fried Chicken (KFC).
6) Discussion and Conclusion
You need to discuss your findings and how the findings can be helpful for the business and what are the
risks for implementation. You should also discuss if there any limitation of the study. Conclusion opens with
a brief summary of the report and then considers the consequences of the suggestions. No new material
should be introduced in this section
7) Appendices (if any)
Your appendices may contain, for example, detailed tables of data, details of how you did a calculation,
interview records if included, or photographs if of some interest.
The project is directed at the collection and analysis of data, if you use material from another source then
references it properly. You need to cite 10-15 references from journal, report and so on. A video link for
referencing style (Harvard referencing style) for UTS Business School is available at
https://youtu.be/9hyI1iw-YQw. You should cite at least 15 references. Global Supply Chain – Kentucky Fried Chicken (KFC).
Global Supply Chain – Kentucky Fried Chicken (KFC)
Kentucky Fried Chicken (KFC) is an American multinational fast food restaurant
specializing in friend chicken. The company is headquartered in Louisville, Kentucky, USA, and
it is the second largest restaurant chain in the world with about 200,000 stores in 123 countries.
An efficient supply chain is one of the strengths of coordinated global operations of the
company. Global Supply Chain – Kentucky Fried Chicken (KFC).
Transport and logistics plays a critical role in the efficiency of a supply chain. However,
most businesses underrate the important of the two functions and mostly push them to the
peripheral as they are considered non-value adding…….
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