Group Report- Forever 21

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Group Report- Forever 21

Section 2 – External Analysis

The following is a five forces analysis of the fashion retail industry in which Forever21
operates in:
Supplier power:
In the industry, supplier power is quite small and suppliers form an insignificant force.
This is because most of the companies operating in the industry undertake activities in the entire
production and marketing chain. They source the products from third world manufacturers who
get only a fraction of the profits made. Because there are many suppliers, they have little control
over the industry. They are dispensable and easily replaceable. Therefore the input prices are
very low and may not rise until the global development gap is closed.

Category:

Description

Group Report and Poster/Oral Presentation
Learning Outcomes: 1, 2, 3, 4
Weight: 50%

Task Description:
Working in groups of four (4), students will submit (i) group report; and present (ii) a poster
with oral presentation addressing one of the following topics:
1. Using theory and data, evaluate the strategy of a company of your choice over a five-year
period. You should use the company's stated strategic objectives and performance results to
evaluate the success of their strategy. You should provide recommendations for the
company's future strategy. Group Report- Forever 21.
OR
2. Using theory and current data, perform an industry analysis on an industry of your choice.
You should provide strategic recommendations for companies in this industry.
A summary of the tasks for this group assignment are provided below:
Task When is it due?

Sign up to a group Needs to be completed by the end of Week 6
Submit your group report and poster Submit online by 15 January at 20:00 hours,

Week 10

Present a group oral presentation on
your poster

In-class during the workshop you are enrolled
in, during Weeks 11 and 12
Complete your Spark Plus ratings 02 February at 23:59 hours

Part A – Report (25%)
Working in groups, students are to select one of the following topics and prepare a written
case analysis report (1,500 words maximum) of a company of their choice for the past five
years:

Topic 1
Using theory and data, evaluate the strategy of a company of your choice over a five-year
period. You should use the company's stated strategic objectives and performance results
to evaluate the success of their strategy. You should provide recommendations for the
company's future strategy. Group Report- Forever 21.
OR

Topic 2
Using theory and current data, perform an industry analysis on an industry of your choice.
You should provide strategic recommendations for companies in this industry. Group Report- Forever 21.

Structure of the Report
Section 1 The Company: Describe the company’s background, vision and mission statement.
Section 2 (External Analysis): Identify the external factors affecting the organisation’s
strategy and apply a minimum of one external model learned in the course.
Section 3 (Internal Analysis): Identify the internal factors affecting the organisation’s
strategy and apply a minimum of one internal model learned in the course.
Section 4 (Other relevant models to analyse the strategy of the organisation): Choose a
minimum of one model learned in the course that does not analyse the external and
internal environment and apply it. Group Report- Forever 21.
Section 5 (Conclusion)
Section 6 (Strategic Recommendations): Based upon your analysis, you should prepare at
three feasible recommendations. Ensure that your solutions are guided by your chosen
application of the models. Group Report- Forever 21.
References:

NB: References should be sought to support case analysis. There are no maximum numbers,
but at least 5 references are recommended. References are not included in the word count.
Possible models to use –
External analysis:
 PESTLE (I) analysis
 Porters 5 forces
 Competitor analysis
 Stakeholder analysis

Internal analysis:
 Resources, capabilities & competitive advantage
 VRIO or VRINE
 Dynamic capabilities (knowledge management, learning and innovation)
 Balanced scorecard
Other models:
 GAP analysis
 Carroll’s Pyramid
 Generic Strategies Framework

The models that you choose to use must be relevant to the organisation/ industry you are
researching. The information should flow smoothly.
DO NOT USE SWOT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Submission
Your group will submit the Report online using the Assignment tool.
Part B: Poster and Oral Presentation- (15%) Presented in weeks 11 and 12

o Your poster will be presented in the workshops held in Weeks 11 or 12 depending.
o You must be ready at the beginning of the workshop. If you are late you might not
get the chance to present and late marks will be enforced – 10% per day.
o All group members need to be in attendance to present and all students must
present. Group Report- Forever 21.
o It should be visually appealing and present information effectively. (Your tutor
should be able to read everything clearly – think about font size, colour and font type
– it is recommended that you use nothing less than size 16 font. Also consider
background colour)

PLEASE NOTE: If a group member is ill. They MUST contact the tutor, head tutor and their
group members BEFORE their assigned workshop presentation. They MUST provide a
Medical Certificate (from a registered Medical Professional as per Australian Medical board
standards) within 24 hours. If you are sick the day before you need to be proactive and make
sure your group members have the poster ready to go so that they can still do the
presentation. If you suddenly become sick on the day of the presentation you must ensure
your group members have access to the poster. If you do not present and have not followed
these guidelines, you will receive a mark of 0% for Part B of this assessment item.
Things you must make clear on the poster
 Organisation / industry name and vision and mission statement
 The period that you have analysed (eg. 2010-2014) – this must be the last 5 years.
 The strategy as of the beginning of the period
 The financial information for the 5 year period you have chosen to analyse
 Recommendations for the future based on the analysis you are providing in your
poster

Your presentation
Your presentation will only be 10 minutes long. Each student will speak for approximately
2:30 minutes in front of their poster. You will not use any slides or any other visual aids
except for your poster. You will be asked to stop speaking at the 10 minute mark.
Your oral presentation (talk) should cover:
 Your group member’s names
 Your organisation’s / industry’s name
 Vision and mission statement
 The period you are analysing
 Your findings based on the analysis of the models you applied
 Recommendations
You will be asked 1 – 2 questions by the tutor based on your poster and presentation. The
question will be decided by the tutors and the audience. You can be asked questions about
anything to do with the poster or the company / corporation / industry – this might include
where they are currently placed within the industry or any current news regarding them.
The tutors may ask any member the question. Group Report- Forever 21.

How will the poster and oral presentation be marked?
Your group will be marked by the tutor assigned to your workshop. After Week 12 your
tutor will then bring your poster and marked rubrics to a full course moderation meeting to

ensure all workshops and campuses are marked at the same marking standard. Finally,
Primary course convenor Dr. Harsha Sarvaiya will moderate over any poster in which the
3112IBA Teaching team cannot come to agreement with over the final marks. Group Report- Forever 21.

Part C: Group Participation (10%)
Griffith University aims to prepare graduates to be leaders in their fields who are effective
communicators and team members, competent in culturally diverse and international
environments. Certainly in the contemporary international business environment there may
be a need to work in virtual teams and use a range of ICT. This assessment task is aimed at
developing these soft skills as you are required to work in small groups to complete this
task.
Your group will be using SPARK PLUS  to assess how effectively you and the other members of
your group have worked together.
There are a few important things you need to know before you complete this process:
 During Week 8 you will be notified that SPARK PLUS is open for peer and self-
assessment ratings; you have access until the end of Week 12 (02 February at
11.59pm), to rate yourself and your peers.
 You can go back and adjust your ratings any time during 18 December, 8.00am
(Week 8) – 02 February at 11.59pm(Week 12) (if you complete this before your
group assignment has been submitted)
 Failure to rate your peers and provide written feedback for each member of your
group will result in zero marks for this part of the assignment. Group Report- Forever 21.
 When the ratings have closed and each part of this assessment task has been
marked, feedback and your SPARK PLUS mark will be released by your Course
Convenor. Group Report- Forever 21.
 It is strongly recommended that you wait until you have completed your poster and
oral presentation to do the ratings task. Obviously, it is easier to provide a fair
appraisal of yourself and other group members when you have completed Parts A
and B of this assessment task. Group Report- Forever 21.
Make sure you read through the SPARK PLUS help guides provided in Group Report and
Presentation folder in the Assessment section of the site.
If you have any questions please post your questions in the online discussion forum. Group Report- Forever 21.

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Group Report- Forever 21

Section 2 – External Analysis

The following is a five forces analysis of the fashion retail industry in which Forever21
operates in:
Supplier power:
In the industry, supplier power is quite small and suppliers form an insignificant force.
This is because most of the companies operating in the industry undertake activities in the entire
production and marketing chain. They source the products from third world manufacturers who
get only a fraction of the profits made. Because there are many suppliers, they have little control
over the industry. They are dispensable and easily replaceable. Therefore the input prices are
very low and may not rise until the global development gap is closed…….

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