IDEOLOGY IN DESIGN, PRODUCTION AND CONSUMPTION

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IDEOLOGY IN DESIGN, PRODUCTION AND CONSUMPTION

Week 5: Ideology in Design, Production and Consumption

  • Schembri, Merrilees and Kristiansen (2010) have precisely and in details discussed brand consumption and narrative of the self by investigating how consumers use the known brands to construct their self (page 623).
  • Consumers construct their self by developing an experience in consumption of a brand. This means than consumers make choices to consume a brand on not and these choices are contributed by a wide range of factors (page 624).
  • When making purchases, consumers make rational decisions. Nonetheless, beyond rational decision making consumers use symbols and signs embeds in their daily life as a social tool to communicate the self. It is therefore important to understand how consumers use brands to construct their self (page 624-625).
  • Brands are regarded as social tools. Basically, individuals have an intrinsic desire to communicate their self in their daily life. As such, individuals engage in social activities like consumption with an aim of communicating who they are to others. Therefore, individuals communicate who they are based on the brand they consume and the brands which they do not consume (page 624).
  • The idea of brand as a social tool is supported by the theory of extended self which suggests that consumers are known by their possessions (page 624).
  • Consumers are faced with various alternatives, choices and different motivations in a consumption satiation that can pull them in various directions and hence symbolic meaning and interpretation plays an important role (page 625-626).
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IDEOLOGY IN DESIGN, PRODUCTION AND CONSUMPTION

Consumer Culture, Technology and Sustainable Design (ARCH 6001)

Assignment 2:

  1. Seminar Presentation and Paper
  2. Group grand challenge

reference: Harvard

500 words

just need to do Part 1 of Assignment 2!

Part 1 of Assignment 2 is a group presentation. Our group presentation topic is week 5 topic:

Week 5: Ideology in Design, Production and Consumption

LectureIdeology in Design, Production and Consumption.

Questions: Is design necessarily ‘ideological’ in the life-changing promise it holds out to consumers? Is the possession or use of any designed product thus always understood by the consumer in ideological terms?

Reading: Crocker, R 2016 ‘Chapter 3: Vision and Ideology in Design and Consumption’ in Somebody Else’s Problem: Consumerism, Sustainability and Design, Greenleaf Publishing, Sheffield, UK.

Further Reading

  1.   Evans, T 1988, ‘Folklore as Utopia: English Medievalists and the Idea of Revivalism’,Western Folklore, vol. 47, no. 4, pp. 245-68.
  2.   Harvey, C., Press, J. and Maclean, M 2011, ‘William Morris, Cultural Leadership and the Dynamics of Taste’,Business History Review,vol. 85, pp. 245-71.
  3.   Delveaux, M 2005, ‘”O me! O me! How I love the earth”: William Morris’s News from Nowhere and the birth of sustainable society’,Contemporary Justice Review: Issues in Criminal, social and restorative justice,vol. 8, no. 2, pp.131-146.
  4.     Schembri, S, Merrilees, W, Kristiansen, S 2010, ‘Brand Consumption and Narrative of the Self’Psychology and Marketing, vol. 27, no. 6, pp. 623–38.

As you can see the highlight reading. That is my part, so you don’t need to reading other readings. Just need to read No.4 reading (Schembri, S, Merrilees, W, Kristiansen, S 2010, ‘Brand Consumption and Narrative of the Self’ Psychology and Marketing, vol. 27, no. 6, pp. 623–38.)

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