Importance of Social Capital in the Social Media Environment

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Importance of Social Capital in the Social Media Environment

Why social capital is more important than financial capital in the social media environment

Advancement in technology has brought major changes in the business world, which has made the business environment more complex. Traditionally, the success of a business depended on the time spent by the owner on the job and the amount of capital invested in the firm. Businesses depended on the theory of individualism which states that the success of a business depends on the financial capital, time and skills invested. Technological advancement has brought other forms of capital, which has to be invested in the business today for them to prosper. Today, most businesses are conducted online and mostly in the social media. The businesses use the concept of the social media as introduced by Pierre Bourdieu. When using the social media as a marketing platform a person or an organization requires the social capital which is considered to be the resources and power that are available through networking (Kaplan, & Haenlein, 2010). The paper establishes why social capital is more important than financial capital in a social media environment.

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Learning reflection 2
Please choose one of the below selected key reflections taken from the
readings and write a 500 word learning reflection on the topic. This learning
reflection will be graded by your tutor and is worth 10% of your overall mark. Importance of Social Capital in the Social Media Environment.

 Is social capital more important than financial capital in the social media environment?  Why?
 The line between journalist and sources is completely blurred, in what ways is this positive
and in what ways is this negative?
 What can be learnt from citizen journalism and community engagement? Importance of Social Capital in the Social Media Environment.

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Importance of Social Capital in the Social Media Environment

Why social capital is more important than financial capital in the social media environment

Advancement in technology has brought major changes in the business world, which has made the business environment more complex. Traditionally, the success of a business depended on the time spent by the owner on the job and the amount of capital invested in the firm. Businesses depended on the theory of individualism which states that the success of a business depends on the financial capital, time and skills invested. Technological advancement has brought other forms of capital, which has to be invested in the business today for them to prosper. Today, most businesses are conducted online and mostly in the social media. The businesses use the concept of the social media as introduced by Pierre Bourdieu. When using the social media as a marketing platform a person or an organization requires the social capital which is considered to be the resources and power that are available through networking (Kaplan, & Haenlein, 2010). The paper establishes why social capital is more important than financial capital in a social media environment. Importance of Social Capital in the Social Media Environment…….

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