Description
Topic: Improvement of Campos Coffee in short-term.
Provide in-depth tactics for how these improvements or enhancements
should be implemented and discuss how you will measure the
effectiveness of these changes.
I’d like to add some details and provide in-depth tactics of each
recommendation. At last, examine some measurements of the
effectiveness of these 3 recommendations. U can apply some theories
and models to it if possible. Improvement of Campos Coffee in short-term.
Recommendation 1: to increase point of sales (i.e supermarkets, and
high-end food stores)
Recommendation 2: to improve promotion of Campos service. (i.e on
their official accounts various social media, in digital screens in their real
stores)
Recommendation 3: to corporate with local welfare organisations( i.e 1
cup of coffee = $1 to charity)
Checklist
Before you submit your assignment, check off the following to ensure
you have addressed each requirement:
We have used 1.5 spacing, a readable font (e.g., Times New Roman,
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student numbers, tutorial class and word count).
We have supported our assertions with services marketing theory
and primary research.
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including any tables, images or quotes).
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We have read the CRA and compared our submission with the
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Our group leader has submitted a single assignment to Turnitin
through Blackboard on or before the due date.
Each member of our group has obtained and backed up an electronic
copy of the final submission.
We have all completed a group evaluation now that the assignment
has been submitted.
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