IND301A Industry Consulting Project

$75.00

IND301A Industry Consulting Project

G.E.C GLOBAL CONSULTATION PTY LTD USE OF SOCIAL MEDIA FOR CUSTOMER
ENGAGEMENT 2

Abstract

This report presents the results, findings and recommendations for G.E.C Global Consultation
Pty Ltd on how it can use social media to engage its customers. The report finds that social
media is a preferred means of social and business communication. From the results, it shows that
most people have adopted social media and they have at least a social media account. Most
people also spend most of their time online. From the attitudinal survey, the report finds that
most people thing social media can and should be used as the main business communication
channels. However, the report finds that there are a number of challenges like privacy,
acceptability, low-level of use, security, and others that should be mitigated for effective social
media communication. The report recommends that G.E.C Global Consultation Pty Ltd should
have a social media use policy, open social media accounts, have a working social media office,
and continuously train employees on ethical use of social media communication.

Category:

Description

ASSESSMENT BRIEF

Subject Code and Title IND301A Industry Consulting Project
Assessment Project Report
Individual/Group Individual
Length 3000 words (not including figures and tables)
Learning Outcomes a), b), c), d), e)
Submission Before 11:55pm AEST/AEDT Sunday of Week 11
Weighting 40%
Total Marks 100 marks

Context:
The aim of this Assessment is for Students to demonstrate both their understanding of and
ability to formulate and execute a business report summarising their Consulting Project
research results, findings and recommendations. IND301A Industry Consulting Project.
This Assessment requires Students draw on the results of the research conducted in
response to the business issue/problem.
This task is to conclude all research findings and make recommendations for strategic
improvement and anticipated implementation actions. IND301A Industry Consulting Project.

Instructions:
The Project Report should show results of primary and secondary research:
1. Understanding of the organisation’s ways of working and the industry context
2. Report content based on systematic, objective research (not guesses or unfounded
opinions)
3. Ways business is carried out and customer needs met by the organisation
4. Outlines of the various organisation functions and how they communicate at work
5. Descriptions of the strategic direction, culture, and leadership guiding the enterprise,
6. Consideration of the ethical issues involved in data gathering, storing and treatment
of information. IND301A Industry Consulting Project.

2
HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M
The Project Report should also show:
1. Balanced conclusions and well supported recommendations for improvement to the
organisation’s systems, processes and ways of working,
2. Timelines and anticipated resources needed for implementation of the
recommended changes listed. IND301A Industry Consulting Project.
The Report should be 3000 words in length (excluding, figures, graphs, references and
tables) and submitted in week 11 on the Learning Portal and an Executive Summary be
presented (as Assessment 5) in week 12 (or week 11 if the class size requires some students
to present then) to both the College and representatives of the organisation under review.

This assignment must be prepared and submitted by the individual student, the work you
submit must be your own, and based on your own work. IND301A Industry Consulting Project.

Marking Criteria:

Structure

Excellent
4

Good
3
Average
2

Not
adequate
1

Poor
0

Report presentation
conforms to current
business reporting
practices and established
academic standards.
Well organised, logical. IND301A Industry Consulting Project.
Report content is
supported by use of
theory and business
related processes and
practices used in
constructing the report
Comments:

/12

Style Excellent
4

Good
3
Average
2

Not
adequate
1

Poor
0

Writing is clear and
concise.
Uses academic and
disciplinary language.
Free of grammar and
spelling errors. IND301A Industry Consulting Project.
Comments:

/12

3
HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M
Referencing

Excellent
4

Good
3
Average
2

Not
adequate
1

Poor
0

Locates and uses a
minimum of 12 relevant
academic & professional
sources.
Use of in-text
citations.
Recognised reference
layout. IND301A Industry Consulting Project.
Comments:

/12

Content

Excellent
13 – 16

Good
9 – 12

Average
4 – 8
Attempted
but not
adequate
1 – 3

Poor
0

Conclusions are carefully
reasoned out and clearly
presented in a readily
understandable, objective
form using appropriate
business, academic
terminology and language.
Evidence of the use of an
integrated theory and
practice approach to
building a sound business
story describing the
organisation under study.
Data, information used in
developing conclusions
and recommendations
have been derived using
recognised and
established research
methods.
A well-developed list of
recommendations
showing areas for
improvement, potential
for changes to the
business’ operations, and
ways of working.

4
HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M
Recommendations are
accompanied by timelines
for implementation
together with levels of
anticipated resources
needed to implement
recommendations.
Comments:

/64
Total Mark : /100

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IND301A Industry Consulting Project

G.E.C GLOBAL CONSULTATION PTY LTD USE OF SOCIAL MEDIA FOR CUSTOMER
ENGAGEMENT 2

Abstract

This report presents the results, findings and recommendations for G.E.C Global Consultation
Pty Ltd on how it can use social media to engage its customers. The report finds that social
media is a preferred means of social and business communication. From the results, it shows that
most people have adopted social media and they have at least a social media account. Most
people also spend most of their time online. From the attitudinal survey, the report finds that
most people thing social media can and should be used as the main business communication
channels. However, the report finds that there are a number of challenges like privacy,
acceptability, low-level of use, security, and others that should be mitigated for effective social
media communication. The report recommends that G.E.C Global Consultation Pty Ltd should
have a social media use policy, open social media accounts, have a working social media office,
and continuously train employees on ethical use of social media communication…….

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