Innovation Plan for Family Mediation

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Innovation Plan for Family Mediation

Executive Summary

Homelessness is a serious issue in Australia and especially towards the young adults who are economically unable to pay house rent. There are various factors that contribute towards increased homelessness in Australia such as family based violence, family separation, use and abuse of drugs and substances among others. There are several efforts made by the government to prevent homelessness especially based on policy development but they have not effectively addressed the main issue. Therefore, family mediation is developed in this report which ensures that young adults get shelter and financial support from their parents even if they are separated. Family mediation service ensures that adults get housing even after separation of their parents. The family mediation service will be communicated and marketed through social media because social media use is very prevalent in the market. 

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Description

Innovation Plan for Family Mediation

Word count: 2500 words (not including tables or executive summary)

12 point font, 1.5 spacing, APA referencing

In this assessment, students will complete the steps involved in identifying a market need for a new
product or service. These steps include a review of current trends, competitor analysis and the
establishment of design principles. This assessment forms the foundation for assessment 3 The
innovation pitch.

The topic for the innovation plan is contained in the client brief.
Submission process
A PDF document must be uploaded to blackboard by the submission date/time.

Structure of the innovation plan
Cover Page – contains your name, student ID, tutor name, date
Table of Contents
Executive summary (PAST TENSE – this is NOT an introduction. What was the purpose and findings
of this report?) None of this section is included in the word count.
1. Social Issue, background and assignment purpose (this is the introduction)
2. Problem identification (short statement of the problem drawing on the client brief with
additional statistics to demonstrate your own research, justify why the target market is 17-
24 year old people, outline the specific behaviour that you want to encourage).
3. Trends (for this topic, the trends are the complex issues in the client brief e.g. what are the
trends in housing, finance, mental health, isolation). What is the opportunity that the trends
provide?
4. Past efforts/campaigns globally on prevention of homelessness. (This requires references to
journal articles or campaign documents)
5. Ethical and legal issues associated with preventing homelessness for the target market
6. Personas
6.1 Persona profile (use the persona template from the tutorial activity to summarise
one of the personas in the client brief OR your own persona that you have
2019 AMN443 Innovation Plan

AMN443 Innovation Plan Guidelines and Marking Sem 1 2019 Criteria Page 2
developed. Explain why you have developed this persona as the one you will focus
on).
6.2 Empathy map (insert an empathy map for your persona. This map visually
summarises the key points in sections 6.1 and 6.2). Please note that you will need
references for information in the empathy map)
This should be the half-way point for your assignment
7. Service design process
7.1 Steps undertaken (Outline the steps undertaken for the service design process -the
first three Stages only – discover, define, develop, use theory)
7.2 Ideation process and concept development process (use theory to explain how you
conducted these two phases)

8. Current customer journey and current service blueprint and (this is for your selected
persona. Use theory to briefly explain blueprinting and customer journeys. Cite evidence for
where you are obtaining your information e.g. websites, videos, theory. Do not conduct any
primary research)
9. Design principles
9.1 Purpose (Explain the purpose of design principles in innovation)
9.2 Innovation principles alignment (outline your design principles, explain how your
design principles align with 5 principles of innovation from Drucker 2002).
10. Prototype 1 (show diagram/image of prototype, outline the inspiration source and explain
the prototype)
11. Prototype 2 (show diagram/image of prototype, outline the inspiration source and explain
the prototype)
12. Prototype 3 (show diagram/image of prototype, outline the inspiration source and explain
the prototype)
13. Overview of the three prototypes (summarise the three prototypes, map the prototypes
onto incremental/disruption model from the week 1 lecture).
References

AMN443 Innovation Plan Guidelines and Marking Sem 1 2019 Criteria Page 3

Marking criteria (CRA) – 40%
Criteria 7 (100–85%) 6 (84–75%) 5 (74–65%) 4 (64–50%) 3-0 (<50%)
The innovation — alignment
of the product with market
analysis
(KS 1.2, HO 2.1, SE 5.1)
15 marks

Outstanding application of market
analysis frameworks and theory
underpinning excellent description
and explanation of the product, its
market and its basis for potential
success. Strong alignment of the
product with market analysis is
clearly articulated, demonstrating a
highly nuanced appreciation of the
requirements for successful
innovation. Demonstrates a strong
understanding of ethical and legal
issues relevant to the problem.

Very strong application of
market analysis frameworks
and theory that underpins
description and explanation of
the product, its market and its
basis for potential success.
Alignment of the product with
most aspects of the market
analysis is generally well
communicated, demonstrating
a sound understanding of the
requirements for successful
innovation. Demonstrates a
strong understanding of ethical
and legal issues relevant to the
problem.

Sound application of some
market analysis frameworks
and theory to underpin
description and explanation
of the product, its market
and its basis for potential
success, though level of
explanation and support
provided is inconsistent.
There is alignment between
some aspects of the market
analysis and product,
communicated generally
well. Demonstrates
understanding of ethical and
legal issues relevant to the
problem.

Adequate use of a narrow
selection of market analysis
frameworks and theory to inform
description of the product, its
market and its basis for potential
success, though the level of
explanation is cursory and lacks
detail in places. Alignment exists
between some aspects of the
product and market analysis,
though the link may not always
be clear or clearly articulated.
May demonstrates understanding
of ethical and legal issues
relevant to the problem.

Analysis does not support
product description or
explanation, or frameworks and
theory have not been
appropriately applied. No or
insufficient alignment of
product with analyses is
evident. Does not demonstrates
understanding of ethical and
legal issues relevant to the
problem.

Application and explanation
of the service design process
(HO 2.2)
15 marks

The processes involved in the service
design process are described in
excellent detail, supported by a broad
and judiciously selected range of
literature and/or evidence. All steps
are addressed and are articulated
clearly and demonstrate creativity
and a thorough appreciation of the
integrated processes and guiding
theory.

The processes involved in the
service design process are
described in mostly good
detail, supported by a selection
of generally appropriate
literature. All steps are
addressed and demonstrate an
appreciation of the integrated
processes and guiding theory.

The report describes the
processes involved the
service design process in
generally good detail,
though further explanation
is needed in parts. Most
steps in the integrated
processes are explained
adequately, though
integration of appropriate
literature to support is
inconsistent.

The processes involved in the
service design process are
described adequately, though the
accompanying explanation
demonstrated only a cursory and
basic appreciation of the
integrated processes and relevant
theory. References to guiding
literature or evidence are made
though only sparsely.

The report contains an
incomplete description or
explanation of the service
design process. Major errors
may be present, or inadequate
reference is made to relevant
theory, evidence or practice.

Communication – style,
structure and format
(PC 3.1)
10 marks

Report is written fluently, clearly and
concisely using language and
structure appropriate to the report
genre. Consistent high standard of
referencing with no errors.

Report is written clearly and
generally fluently using
language and structure
appropriate to the report
genre. Consistent high
standard of referencing.

Report is generally written
clearly with occasional
minor grammatical and/or
structural errors. Some
inconsistency in the
standard of referencing.

Meaning is generally apparent
throughout the report, though
with lapses in clarity and fluency
of expression and minor errors.
Referencing is generally adequate
but with occasional lapses in
accuracy or presentation.

Written expression is poor,
lacks clarity or is otherwise
confusing or inappropriate for
audience. Major referencing
errors or omissions.

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