INNOVATION PLAN FOR HERBAL HAIR DYE

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INNOVATION PLAN FOR HERBAL HAIR DYE

  • EXECUTIVE SUMMARY

Cosmetic industry is one of the rapidly growing and changing industries globally due to changes in consumer preferences and tastes. The performance of the industry is strongly influenced by consumer buying decisions which are influenced by their beliefs and practices. One of the challenges facing the industry is using animals for laboratory testing the effectiveness of their products on human bodies. Consumers have become very sensitive not only on the quality of products but also on where these products come from. Therefore, conscious consumers advocate for cruelty free, 100% vegan and not tested on animals labels on the packaged cosmetics. This report proposes a design of Herbal Hair Dye which is a 100% natural product that is not tested on animals.

  • BACKGROUND AND CONSUMER TREND

The purpose of this report is to identify one consumer trend from the Euromonitor International report and identify the market need for one new product or service using the four stages of the double diamond design thinking process. Additionally, this report outlines a persona and their customer journey, problem statement and generates 2 ideas for a new product to solve the identified problem. Further this report develops a low- fidelity prototype from one of the two ideas and recommends the prototype to an organization by explaining the desirability, viability, and feasibility

Category:

Description

INNOVATION PLAN FOR HERBAL HAIR DYE

This assessment aims to achieve the objectives of the unit

  1. Obtain conceptual knowledge of the product and service innovation process;
  2. Develop analytical, creativity and investigative skills in product and service innovation through practical application; and
  3. Apply the skills of innovation to design a new product or service that reflect global trends within legal and ethical boundaries responsible approach

Format

Write a 500 word essay (including tables but excluding the reference list) on the following topic. The APA referencing system is to be

Followed. https.//WWW.citewrite.qut.edu.au/cite/qutcite.jsp

Topic:

Identify one consumer trend from the Euromonitor report in the trends lecture and using the four stages of the double -diamond design thinking process, identify the market need for one new product/service to solve this problem, develop a low fidelity prototype to an organization explaining the desirability, viability and feasibility). Justification of your decisions using a minimum of 10 references is required.

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INNOVATION PLAN FOR HERBAL HAIR DYE

  • EXECUTIVE SUMMARY

Cosmetic industry is one of the rapidly growing and changing industries globally due to changes in consumer preferences and tastes. The performance of the industry is strongly influenced by consumer buying decisions which are influenced by their beliefs and practices. One of the challenges facing the industry is using animals for laboratory testing the effectiveness of their products on human bodies. Consumers have become very sensitive not only on the quality of products but also on where these products come from. Therefore, conscious consumers advocate for cruelty free, 100% vegan and not tested on animals labels on the packaged cosmetics. This report proposes a design of Herbal Hair Dye which is a 100% natural product that is not tested on animals.

  • BACKGROUND AND CONSUMER TREND

The purpose of this report is to identify one consumer trend from the Euromonitor International report and identify the market need for one new product or service using the four stages of the double diamond design thinking process. Additionally, this report outlines a persona and their customer journey, problem statement and generates 2 ideas for a new product to solve the identified problem. Further this report develops a low- fidelity prototype from one of the two ideas and recommends the prototype to an organization by explaining the desirability, viability, and feasibility……………….

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