Weight: 40% (marked out of 100)
Criteria and marking: Use the assessment rubric to ensure your case study has covered the criteria for this assessment.
2000 word academic report about how social media can be used innovatively in work as a journalist or PR professional. Innovative use of social media in journalism.
Write a 2000 word innovation report, fully referenced using the referencing style of your choice, showing how social media can be used in an innovative way to enhance the work of a journalist or a public relations professional.
This report can be presented in a fully referenced business report or essay format (introduction, sub-headings and conclusion) and any referencing system can be used, as long as it is thorough and complies with that system’s requirements. Innovative use of social media in journalism.
Example Options – Innovative ways a journalist might use social media to access and communicate with source or a PR social media strategy to resolve a specific issue. Further instruction and examples can be found here:
For this innovation report you are to consider ways in which social media can be used innovatively to enhance the work of both journalists and public relations consultants. Consider the content from the course so far, including:
- the five I’
- social media strategies
- optimisation strategies
- distribution strategies
- user generated content
- citizen journalism
- legal and ethical elements considered in Module 3
Write a report that considers these elements against a specific scenario for the journalism or PR field. Some options are suggested below, you can choose one of these or a topic or scenario of your own. Innovative use of social media in journalism.
- Covering the USA presidential election
- Disaster events – terrorism (this could be underdeveloped country or here in Australia)
- Political reporting in Queensland
- Verifying information from whistle-blowers
- resolving risks or damage to reputations
- large awareness campaigns
- Governments or Corporations and engagement with stakeholders for business improvement. Innovative use of social media in journalism.
Innovative use of social media in journalism
In the recent past, the world has seen exponential growth and development of social media buoyed by the development of internet. According to Knight and Cook (2013) almost half of the world’s population is using one or more social media platforms. Due to the high number of social media users, almost all businesses and professionals are running to social media for different gains. Companies and marketers are turning to social media to market their products and services. Almost all professions are using or recommending the use of social media to organizations and individuals for different aspects. Journalism is one of the professions that has greatly benefitted from the advent and growth of social media. This paper explores how social media can innovatively be used in journalism. The paper will explore how social media can successfully be used to report on disaster events like hurricane Irene in US….
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