Management Strategy and Decision Making

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Management Strategy and Decision Making

Problem Situation
Despite that North Face and Patagonia companies are very success in offering garments
and climbing gear, backpacking, skiing, and running gears, they do not consider the external
factors which may influence their business (Meltzer, 2017). The two companies are rivals who
offer their products to urban customers who lead relatively unadventurous lives. This marketing
strategy used by both companies is weak because it does not have clear target customers and
their demographic characteristics. Basically, customers are very rational and hence they purchase
products based on their perceived value and therefore, customers who are not adventurous may
not find the value of climbing gears offered by the two companies.

Category:

Description

BRIEFING DOCUMENT

Please be aware that your submission should total and not exceed 1000 words.
I. PREPARED FOR:
II. YOUR TASK:
II.i. DEFINE THE PROBLEM SITUATION: [ identify one management problem
of the case study and briefly explain it – 100 words max.] 2 marks. Management Strategy and Decision Making.

The Problem Situation:

II.ii. SELECT A STRATEGIC ANALYSIS MODEL FROM WEEKS 1-6 AND
EXPLAIN WHY YOU HAVE CHOSEN TO APPLY THIS MODEL TO THE
PROBLEM SITUATION: [mention and explain why you think your selected
model is the appropriate to do the analysis of the management problem – 150
words max.] 2 marks. Management Strategy and Decision Making.
Explanation of your chosen model:

II.iii. APPLICATION OF THE SELECTED MODEL AND DISCUSSION OF YOUR
FINDINGS: [apply the selected model and discuss your findings – 300 words
max.]
3 marks. Management Strategy and Decision Making.
Your application of the your chosen model Discussion of your findings:

II.iv. PROVIDE THREE FEASIBLE STRATEGIC SOLUTIONS/
RECOMMENDATIONS BASED ON YOUR FINDINGS: [Based on your
analysis and findings present three feasible strategic solutions/
recommendations for the management problem you chose – 450 words max]
3 marks

Recommendation 1:
Recommendation 2:
Recommendation 3:

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Management Strategy and Decision Making

Problem Situation
Despite that North Face and Patagonia companies are very success in offering garments
and climbing gear, backpacking, skiing, and running gears, they do not consider the external
factors which may influence their business (Meltzer, 2017). The two companies are rivals who
offer their products to urban customers who lead relatively unadventurous lives. This marketing
strategy used by both companies is weak because it does not have clear target customers and
their demographic characteristics. Basically, customers are very rational and hence they purchase
products based on their perceived value and therefore, customers who are not adventurous may
not find the value of climbing gears offered by the two companies. Management Strategy and Decision Making….

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