Mantra Towers of Chevron

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Mantra Towers of Chevron

  • Introduction

The purpose of this report is to analyse Mantra Towers of Chevron’s hotel website. The report will analyse different aspects of the website including the products and services offered, analysis of the target market, analysis of communication and sales tools, third party marketing and sales promotion comparison, and finally, it will make recommendations for the company.

Mantra Towers of Chevron is a located at Surfers Paradise and sits directly above Chevron Renaissance shopping and dining precinct.  It offers different services including restaurant, BBQ facilities, private theatre, gymnasium, health centre, sauna, and many others. In addition, it offers accommodation services which include 1, 2, and 3 bedroom apartments that have fully furnished kitchens and laundries. It also provides onsite undercover car parking for one vehicle. The check in time is 2 pm and check out time is 10am

Category:

Description

Weight:
This assessment item is worth 30% of your final grade for this course.
Length:
Maximum 1,500 words +/- 10% (excluding figures, tables, and references).
Presentation:
12-point font Arial or Times New Roman. 1.5 line spacing. Left justified.
Submission:
Submit via TurnItIn on the course website. Please check your draft written report for
originality prior to submitting a final version. Mantra Towers of Chevron.
Grading:
The report will be marked out of 100 and in accordance to the marking criteria
available on the course website. Mantra Towers of Chevron.
This course focuses on assessing student’s written communication (for Assurance of
Learning purposes) and therefore the markers will pay particular attention to the
writing style and clarity and the student’s ability to express ideas in a clear,
compelling and insightful manner in the report. The report must be written in third
person. Mantra Towers of Chevron.
Your task:
Working in groups of 2-3 students, find the website for your chosen hotel and analyse
the website. The hotel website must be in English. Also, visit at least two (2) third party
intermediaries’ websites that sell your selected hotel (e.g., TripAdvisor, hotels.com.
Trivago, etc.) and review information that is used to promote the hotel, such as the
description, image, price, etc. Research should include the hotel, their competitors,
the environment, hotel trends and website design. This research may be conducted
as a group, however, the report must be written individually. No part of the report
can be shared or will be considered plagiarism resulting in a zero mark. Mantra Towers of Chevron.

2222THS Hotel Distribution & Sales, T3 2017

Page: 2

REPORT STRUCTURE:

Include the following in your report:

1.0 Introduction (approx. 150 words)
Provide purpose of the report. Briefly describe the hotel, its competitors and its
environment. Include the url of the website you are analysing. Mantra Towers of Chevron.

2.0 Website Analysis (approx. 800 words)
Analyse your website based on the following areas. Provide references to support
your discussion, where appropriate. You may include photographic images to
support your analysis. Mantra Towers of Chevron.
2.1 Analysis of hotel product and services:
 What is the hotel’s unique selling position (that differentiates it from its
competitors) and how is it communicated via the website?
 Describe how they are positioning their hotel.
 What key products, services and experiences are promoted on the
website?
 What can you book: rooms and other hotel services via the website?
2.2 Target market analysis:
 Who is the primary target market segment for the hotel? And
secondary target markets?
 How does the website communicate that the hotel meets the needs of
the target market and position itself correctly in the product category
(e.g., luxury hotel, budget hotel, family-friendly hotel, etc.)?
 Is the pricing of the hotel rooms, and other products, services and
experiences offered by the hotel, consistent with the target market?
2.3 Analysis of communication and sales tool:
 How does the website create engagement with the audience?
 Are there any innovative sales and marketing approaches used on this
website?
 Is the website effective? User friendly? Trustworthy? Engaging?
 Does the hotel website communicate services for people with special
and specific needs?

2222THS Hotel Distribution & Sales, T3 2017

Page: 3

 Does the hotel website show how the hotel connects with the
destination and the local community and environment?
 Comment on the online platform vs the mobile platform.
 What other technology is utilised on the site?
2.4 Third party marketing and sales promotion comparison:
 Is the way the hotel is positioned and promoted on other websites that
you visited consistent with the brand?
 Is there price parity and the same product offering across websites that
sell your selected hotel?

3.0 Recommendations (approx. 500 words)
Based on your analysis, provide five recommendations to improve the hotel website
and communication/strategy about the hotel on third party websites. Mantra Towers of Chevron.

4.0 Conclusion (approx. 50 words)

5.0 References
 Provide a minimum of five (5) academic references within your report.
Academic references in academic journal articles, research books
and textbooks.
 You may also wish to cite non-academic sources (such as newspaper
articles, industry reports, business websites). There is no minimum or
maximum limit on these references.
 See the GBS resources for referencing APA style. Mantra Towers of Chevron.

Appendices
Appendices may be included only if relevant and referred to your report.

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Mantra Towers of Chevron

  • Introduction

The purpose of this report is to analyse Mantra Towers of Chevron’s hotel website. The report will analyse different aspects of the website including the products and services offered, analysis of the target market, analysis of communication and sales tools, third party marketing and sales promotion comparison, and finally, it will make recommendations for the company. Mantra Towers of Chevron.

Mantra Towers of Chevron is a located at Surfers Paradise and sits directly above Chevron Renaissance shopping and dining precinct.  It offers different services including restaurant, BBQ facilities, private theatre, gymnasium, health centre, sauna, and many others. In addition, it offers accommodation services which include 1, 2, and 3 bedroom apartments that have fully furnished kitchens and laundries. It also provides onsite undercover car parking for one vehicle. The check in time is 2 pm and check out time is 10am………

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