Marketing Analysis For Phresh Burgerz

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Marketing Analysis For Phresh Burgerz

  1. INTRODUCTION

This report analyses a burger restaurant in Australia known as Phresh Burgerz which has reportedly declining profits due to increased competition. Additionally, this report offers a situational analysis of the business and a summary of digital challenges.

  1. SITUATIONAL ANALYSIS
    • Micro- Environment
      • Social

Customers have changed from passive to active content consumption aided by increased use of smartphones and surfing the internet. Customers are increasingly influenced by their peers in social media platforms such as blogs, WhatsApp, Facebook, and Instagram among others.

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Description

Marketing Analysis For Phresh Burgerz

Assignment 2 – Research Based Assignment

Weighting

This assignment is worth 30% of the final grade for this course. The grade given will be out of 30. It is an INDIVIDUAL assignment.

 

Word Count

The word count for this assignment is 1500 words. A 10% allowance above or below is acceptable. Please note that the reference list is not included in the word count. All pictures, figures and tables should be included in the body of the report, and are excluded from the word count. You should not attach any appendices.

What you are required to do

You are required to analyse one of the clients who have partnered with this course. You do not have a choice of client. You are not permitted to contact the client directly – any questions you wish to ask must be firstly forwarded to your tutor or lecturer.

 

Format for Assessment

In the workplace it is not customary to be given a template to follow. However, there is a structure at the end of this document that outlines what you should include in Assignment 2. It provides you with a step-by-step guide as to assessing your client. Despite the structure, please consider which information is most pertinent to the client, and ensure that you provide that in your document. You will of course need to include a TITLE page and REFERENCE list, as usual.

 

Sources and Referencing

When compiling the report, you should take a practical applied view of marketing concepts. Therefore, it is likely the some of the sources used in this assignment are considered non-academic, and this is fine. However, that still requires you to provide quality references from authorities that are respected and know what they talking about. Don’t just use the first google answer you can find and take this as your answer. Dig deep and demonstrate that you have done your homework.

You should also ensure a wide variety of sources to guide your research. These references should be a mix of academic (journal articles) and non-academic (textbook, websites, trade articles) sources. It is expected that you will conduct your own research from academic and trade journals to supplement textbook material. All sources should be correctly referenced using APA or Harvard standard. A referencing guide can be found under the Assessment folder. Additionally, the referencing tool on the Griffith Library website is a great resource. Incorrect referencing will see marks deducted, according to the criteria.

 

Criteria & Marking:

If you would like to have a look at the marking criteria, please download the marking criteria rubric under the Assessment Tab > Assessment Item 2 folder > Research based assignment: Marking rubric.

 

Return of Marks

Your work will be marked online and returned by email. Marks will be uploaded to your marks centre no later than 2 weeks from your submission.

Digital Backups of your work

To avoid losing your data, students are expected to keep a copy of their work backed up at all times. The best strategy is to save your work in multiple locations. It is suggested to save your work on a computer, USB and in your Google Drive (attached to your student email) after each edit, to save losing work. “Losing your work” is not an acceptable reason to apply for an extension. Students are expected to retain copies of all assessment items submitted until a final grade for the course has been awarded. Creating a backup of all your computer files is highly recommended.

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Marketing Analysis For Phresh Burgerz

  1. INTRODUCTION

This report analyses a burger restaurant in Australia known as Phresh Burgerz which has reportedly declining profits due to increased competition. Additionally, this report offers a situational analysis of the business and a summary of digital challenges. Marketing Analysis For Phresh Burgerz.

  1. SITUATIONAL ANALYSIS
    • Micro- Environment
      • Social

Customers have changed from passive to active content consumption aided by increased use of smartphones and surfing the internet. Customers are increasingly influenced by their peers in social media platforms such as blogs, WhatsApp, Facebook, and Instagram among others.

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