Description
MARKETING SIMULATION- MANAGING SEGMENTS AND CUSTOMERS V2
Assignment 1 – report
- Reflective report
- 2,500 words total including references and appendix
- Structure
- Report your relevant decisions and results
- Provide a critical analysis of your actions
- Describe what you learn from this simulation
Report guidelines
You should follow a structured approach for your reflective report.
- Report your relevant decisions and results
- Provide a critical analysis of your actions (relate and reasoning)
- Describe what you learned from the simulation (reconstruct)
You should address the following the following topics in your report:
- Who are MM’S target customers? Are all segments equally attractive to MM? If yes, why? If not, why not? How do the different segments’ need and expectations evolve over time? Why?
- How does customer satisfactions change over time? How do you balance hard performance metrics such as revenue and profits with soft metrics such as customer satisfaction?
- What does a focus on customer satisfaction illuminate obscure in your marketing strategy? How does customer satisfaction relate to customer loyalty?
- How do you expect MM” s competition to respond to changes you make in MM’s marketing and sales efforts? Why?
- How do you manage MM’s pricing? What does it take to justify prices increases? How does pricing discounting affect the outcome?
- How do investments in marketing research affect your management of MM?
- How does channel conflict figure into your pricing decisions? How do you minimize channel conflict?..………. MARKETING SIMULATION- MANAGING SEGMENTS AND CUSTOMERS V2……
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